Micromarketing is a marketing strategy that involves targeting consumers on an individual basis. Rather than aiming campaigns at large, undefined segments of the population, micromarketing…
What are Essential Skills? 8 Essential Skills you should know
The necessary skills that we need to lead our life, learn and work are understood as essential skills. The concept of essential skills is becoming…
What is Product Research?
The type of marketing research which helps with providing information about the required features of a product or a service is called product research. In…
What is Article Marketing? 7 Steps in Article Marketing
Are you looking for some practical ways to improve the organic search ranking of your site? Then Article Marketing can be quite useful for you….
Porters Generic Strategies Explained
An economic researcher, Micheal Porter, in the early 1980s, studied the competitive behavior that comprise successful behavior. The purpose of his study was to determine…
What is a Direct Report and How Can Executives Manage Direct Reports ?
Most of us dream of having people working for us and giving orders to them and controlling their work. But when it happens, then we…
Customer Base – Definition, Types and How to Build one
Running a business and keeping it profitable is not an easy job. Especially, In the present times, when people are not required to build a…
Warehouse Management System (WMS) – Types, Features, Advantages
The warehouse management system is the software and process which allows companies to administer and control the operations of their warehouses from the time material…
What is Skills Training? Definition, Importance, Examples
Definition of skills training Skill training is defined as a concept that helps to create scope and opportunities for the employee by developing his talent…
What are Hard Skills? Definition and Examples
Definition of hard skills Hard skills are teachable abilities that are job-specific and can be measured and evaluated. These are skills that one has to…
Motivational Skills for Leaders in the Workplace
Do you want to have a team that is focused, goal-driven and productive? Then you need to incorporate essential motivation skills for creating a productive…
Channel Management – Definition, Steps and Problems
Definition of channel management Channel management can be defined as a process used by companies to direct and manage various marketing techniques and the parties…
Category Management – Definition, Benefits, Methodologies & Challenges
The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit…
Change Agent – Definition, Types, Skills And Examples
A change agent is an individual who aids in transforming a company by putting the onus on organizational development, improvement, and effectiveness. He can be…
Equal Employment Opportunity – Definition, Meaning and Advantages
Definition of equal employment opportunity Equal employment opportunity is a concept that emphasis that opportunities in employment should be freely available to all citizens irrespective…
