Corporate Strategy can be understood as an all-embracing scope and direction along with the means, mediums, methods, and mechanisms through which different business operations of…
Direct Selling – Definition, Types, Schemes, Advantages & Disadvantages
Introduction to Direct Sales Direct selling is one of the primary forms of doing business. This method of sale is adopted by both small businessmen…
Personal Development – Importance and Steps
Definition Personal Development is the process of improving oneself. A person develops when he measures his skills and qualities and make conscious efforts to improve…
What is Planogramming? 6 Types of Planograms
Retailers continuously look for ideas to make their store look presentable to attract more customers. The presentation of products in the store is as important…
Performance Review – Definition, Meaning, Tips, Dos and Don’ts
Definition A performance review is defined as an analysis of the work habits of an employee that helps to determine whether he has reached the…
Retraining Definition – Meaning, Need and Advantages
Retraining is defined as a process that ensures learning of a new skill or in some cases revisiting an old skill or know-how to provide…
Tactical Planning – Definition, Importance, Characteristics And Strategy
Definition: Tactical planning is short term planning which takes into account the current operations of an organization. In this, you will be creating a strategic plan…
Performance Management System – Elements, Characteristics, Benefits
Businesses and HR managers use a performance management system for tracking and monitoring the performances of employees. It also improves and alleviates the evaluation and…
Marketing Environment – Definition, Types, Importance and Examples
Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment…
Nonverbal Communication: Uses, Types, Importance And Role
The form of communication that occurs without using words is understood as Non-Verbal Communication. Facial expressions, gestures, postures, tone and pitch of the voice, kinesics,…
Organisation – Definition, Meaning and Types of Organisations
The term “Organisation” is one of the many standard terms used in business environments daily. However, many people fail to define these terms. We all…
Outsourcing – Definition, Reasons, Tips, Pros And Cons
Businesses continuously look for ways to increase their productivity and to minimise business expenses. Out of those several ways, one of the most commonly used…
Product Knowledge – Meaning, Importance and Types
With the help of Product Knowledge, a company communicates essential information about any product or service. Product knowledge is used to inform audiences, investors, media…
Brand Development – Meaning, Steps and Tips
What Is Brand Development? Brand development is the process of creating and maintaining a strong, recognizable brand with a unique identity. Brand development encompasses everything…
Brand Recognition – Definition, Importance and Strategies
What is Brand Recognition? Brand recognition is when consumers are familiar with a company based on its widely-recognized symbols, visual or auditory cues, or simply…
