Definition The frame of reference is defined as a process that enables comparing a product or service with other offerings from rival brands. It is…
Incidence Rate – Definition, Meaning, Types, Examples
Definition of the incidence rate The incidence rate is defined as a frequency evaluator that helps to measure an incident or a disease etc. that…
Leadership Development – Definition, Importance, Steps and Advantages
Leadership development is a type of strategic planning that organizations use for improving the leadership skills and abilities of employees so they can be well-trained…
Buyer’s Remorse: Definition, Meaning, Reasons and Prevention
What is Buyer’s Remorse? Buyer’s remorse is the feeling of unease or distress which follows a purchase. Buyer’s remorse is defined as the negative feeling,…
Content Analysis – Types, Importance, Advantages and Steps
Content Analysis is a research method used to determine a specific pattern of words and concepts given within the text or set of documents. The…
Cost Efficiency – Meaning, Components, Analysis and Steps
Cost efficiency is the ration of the cost to the output. In terms of an organization, it is every business’s objective to lower their expenses….
Crisis Management – Meaning, Need, Steps and Examples
Want to have a great plan that can safeguard your business from sudden emergencies, unexpected or disruptive events? Then incorporating foolproof Crisis Management Strategy for…
Discount Store – Definition, Features, Advantages, Disadvantages
What is a discount store? Retailers adopt different methods to attract customers. Because of this reason, different formats of retail stores were introduced, such as…
Organisational Design – Definition, Meaning and Examples
Definition of Organisational Design Organisational Design, as the name suggests, is defined as a process of identifying and designing the organizational structure. It reflects the…
Leader Pricing Strategy – Meaning, Pros And Cons
An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
Advertising Campaigns: Definition, Types & Examples
What is an Advertising Campaign? An advertising campaign is a series of related advertisements or messages to share a desired Idea or theme and is…
10 Strategies to Minimize Waiting Time of Customer
Waiting time is defined as the time in which a person has to wait to acquire a specific service or action after placing a request…
7 Steps To Conduct A Sample Survey
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
Test Marketing – Definition, Types and Examples
Test Marketing is a marketing method used by companies to test the viability of their products and services with a limited release in a test…
Money Back Guarantee – Meaning, Pros And Cons
Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a…
