Definition of organisational hierarchy The term hierarchy in an organization means the pecking order in the chain of command. Here every position along with all…
Socialization – Definition, Meaning, Elements, Types, Features and Stage
Socialization is defined as a process of learning in life that directly or indirectly influences the actions, beliefs, and behavior of a human being. It…
Sales Agreement – Meaning, Components and Samples
Sales Agreement can be understood as a contract in which Seller and Buyer agree upon the terms and conditions of the purchase. You must have…
Image Advertising – Meaning, Benefits, Objectives, Examples
Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet. Image…
Amalgamation – Definition, Types, Advantages, Disadvantages
The terms like amalgamation, merger, and acquisition are used when two or more companies decide to come together to form a new entity. However, it…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Aggregate Planning – Definition, Importance, Strategies And Advantages
Definition: Aggregate planning is a planning method in the production process which is also considered a marketing activity used to determine the required resource capacity…
Flat Organizational Structure – Definition, Meaning, Characteristics, Advantages
Definition of flat organizational structure Flat organizational structure is defined as an entity where the top management is in direct contact with the front-line salespeople,…
Organizational Leadership – Definition, Meaning, Tips, Styles, Importance
Definition Organizational leadership is defined as the ability of an individual or a leader to support the people around him and guide them towards achieving…
Organizational Patterns – Definition, Meaning And Types
Organization Pattern Definition and solution The organizational pattern is a process that assists in structuring and organizing your ideas, thoughts, speech as well as a…
Organisational Politics – Definition, Meaning, Reasons And Effects
Definition of organisational politics Organisational politics is referred to the self-interest and agenda of an individual in an organisation without any concern about its impact…
Collective Bargaining – Meaning, Types, Theories, Importance
Definition The process of arriving at a joint decision between two parties is called collective bargaining. The internal disputes between the employer and the employee,…
Niche Marketing – Definition, Meaning, Advantages, Ideas
Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
Process Analysis – Definition, Meaning, Objectives, Advantages
Process analysis is defined as a breakdown of a process into step-by-step phases that are used to describe and convey the output, input, and operation…
What is Direct Response Marketing? Definition & Examples
Direct response marketing is a type of marketing strategy that instantly connects with high-quality prospects and compels them to an immediate and favorable response. Direct…
