If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Aggregate Planning – Definition, Importance, Strategies And Advantages
Definition: Aggregate planning is a planning method in the production process which is also considered a marketing activity used to determine the required resource capacity…
Flat Organizational Structure – Definition, Meaning, Characteristics, Advantages
Definition of flat organizational structure Flat organizational structure is defined as an entity where the top management is in direct contact with the front-line salespeople,…
Organizational Leadership – Definition, Meaning, Tips, Styles, Importance
Definition Organizational leadership is defined as the ability of an individual or a leader to support the people around him and guide them towards achieving…
Organizational Patterns – Definition, Meaning And Types
Organization Pattern Definition and solution The organizational pattern is a process that assists in structuring and organizing your ideas, thoughts, speech as well as a…
Organisational Politics – Definition, Meaning, Reasons And Effects
Definition of organisational politics Organisational politics is referred to the self-interest and agenda of an individual in an organisation without any concern about its impact…
Collective Bargaining – Meaning, Types, Theories, Importance
Definition The process of arriving at a joint decision between two parties is called collective bargaining. The internal disputes between the employer and the employee,…
Niche Marketing – Definition, Meaning, Advantages, Ideas
Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
Process Analysis – Definition, Meaning, Objectives, Advantages
Process analysis is defined as a breakdown of a process into step-by-step phases that are used to describe and convey the output, input, and operation…
What is Direct Response Marketing? Definition & Examples
Direct response marketing is a type of marketing strategy that instantly connects with high-quality prospects and compels them to an immediate and favorable response. Direct…
Group Communication – Definition, Role, Advantages And Disadvantages
When an interaction occurs amongst the different members of a group, it is termed as group communication. When it comes to businesses, group communication can…
9 Strategies To Manage Poor Performance
Performance and productivity are interlinked and interdependent as the former leads to the latter. Organizations pour a large amount of money, time and effort in…
Job Security – Definition, Meaning, Threats, Advantages
Job security is defined as a belief that an individual will keep his job. This is only a probability and can be both perceived and…
Job Sharing – Definition, Meaning, Examples, Advantages
Job sharing is defined as an alternative work schedule where two employees share the responsibility of one job voluntarily. This is a full-time position, and…
Key Account Management – Meaning, Strategy, Stages
Before understanding key account management, let us understand the phrase key account. In business terms, Account is a customer who gives you business by purchasing…
