Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and that idea is screened…
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that…
What is Telemarketing? Definition, Types, Skills, & Its Effectiveness in 2023
Telemarketing is a form of direct marketing in which businesses and organizations make unsolicited sales calls to consumers. It is a commonly used sales tactic…
The 6 Steps of Disciplinary Procedure
A disciplinary procedure is defined as a step-by-step process that deals with the perceived misconduct of an employee. It includes written rules and regulations that…
Diversity Training – Definition, Meaning, Process and Objectives
Diversity training is defined as a training program that encourages positive interactions between a group to minimize discrimination and prejudice. It is a gradual process…
What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can…
What is Remarketing and How do these ads work?
If you want to convert those people who visit your site but don’t make a purchase from your website or don’t perform the favorable action,…
Media Planning – Definition, Forms, Importance, Process and Benefits
Media planning is the process of identifying and selecting media outlets like television, newspapers, radio, magazines, etc., on which paid advertisements can be done. The…
Materials Management – Definition, Types, Benefits, and Objectives
Material Management is an important component of any successful business. It involves planning, controlling, and monitoring the movement of materials from suppliers to manufacturers and…
10 Steps of a Meaningful Self Evaluation to Increase Performance
As appraisals are right around the corner, your company might be asking you to fill in the self-evaluation form. Self-evaluation is one of the best…
What is Prosumer? Definition, Examples & Consumers vs Prosumers
A prosumer is someone who both produces and consumes goods and services. This term is most commonly associated with technology-savvy consumers who are using new…
Price Discrimination – Definition, Types, Objectives & Examples
Companies use various pricing strategies to generate profit by selling the same product. price discrimination is popularly used pricing strategy by companies to generate profit….
Rate Card: Meaning, Definition, Terms and Advantages
Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….
What is Rationalisation? Definition, Meaning, Elements, Advantages
The rationalisation is defined as a process or a reorganization concept that is implemented to boost efficiency and productivity. In the corporate sector, the term…
