If you want to convert those people who visit your site but don’t make a purchase from your website or don’t perform the favorable action,…
Media Planning – Definition, Forms, Importance, Process and Benefits
Media planning is the process of identifying and selecting media outlets like television, newspapers, radio, magazines, etc., on which paid advertisements can be done. The…
Materials Management – Definition, Types, Benefits, and Objectives
Material Management is an important component of any successful business. It involves planning, controlling, and monitoring the movement of materials from suppliers to manufacturers and…
10 Steps of a Meaningful Self Evaluation to Increase Performance
As appraisals are right around the corner, your company might be asking you to fill in the self-evaluation form. Self-evaluation is one of the best…
What is Prosumer? Definition, Examples & Consumers vs Prosumers
A prosumer is someone who both produces and consumes goods and services. This term is most commonly associated with technology-savvy consumers who are using new…
Price Discrimination – Definition, Types, Objectives & Examples
Companies use various pricing strategies to generate profit by selling the same product. price discrimination is popularly used pricing strategy by companies to generate profit….
Rate Card: Meaning, Definition, Terms and Advantages
Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….
What is Rationalisation? Definition, Meaning, Elements, Advantages
The rationalisation is defined as a process or a reorganization concept that is implemented to boost efficiency and productivity. In the corporate sector, the term…
What is Statement of Work? Meaning, Format, Tips & Other Details
A statement of work or sow is an integral part of contract and project management that guarantees completion of project work as per the set…
What is Trade Fair? Definition and Importance of Trade Fairs
Definition Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective…
What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
Shelf Talkers – Definition, Objectives, Tips, Advantages
Retail stores have changed dramatically in the past few decades. Earlier, one retail store was dedicated to the sale of one type of product. But…
Self Improvement – Definition, Meaning, Steps, Plan, Goals & Ideas
Self Improvement is the enhancement of one’s knowledge, education, personality, status by making conscious efforts. Self-Improvement is one’s journey to achieve their personal goals. Definition…
Loyalty Program – Definition, Importance and Types of Loyalty Programs
Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
Job Shadowing – Benefits and TypesOf Job Shadowing
Job shadowing is an excellent method through which you can gain professional experience and understand the responsibilities of another employee. It helps you in better…
