A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start…
What is Rural Marketing? Features, Challenges, Potential and Examples
Rural marketing is the practice of applying the various principles and strategies of marketing to the rural markets. Rural marketing is pretty similar to conventional…
Advertising Appeals: Definition and 15 Types
What are Advertising Appeals? Advertising appeals in Marketing are strategies for grabbing the attention of people to persuade them to purchase your product or service….
What is Direct-to-Consumer? DTC Marketing Model Explained
Direct-to-consumer or D2C business model is when you sell your products and services directly to your end consumers without selling them via a wholesaler, retailer,…
Horizontal Communication – Definition, Meaning, Types, Features
Horizontal Communication happens when in an organization, communication and flow of messages occur amongst teams, groups or individuals who are at the same hierarchical level….
Intermodal Transportation: Definition, Meaning, Types, Advantages
Definition Intermodal transportation is defined as a method or system where multiple modes of transportation are used to transport passengers as well as freight. This…
Business Logistics – Definition and Importance
Definition Business logistics is a group of activities that involves storage and movement of products or information from the source from where raw materials are…
Gestalt Theory – Principles, History, Features and Applications
While thinking about any objects or analyzing any thought processes, human beings generally do not just focus on every single element, but they consider things…
Impression Management – Meaning, Examples,Tactics and Strategies
Definition Impression management is defined as a process where someone or other tries to influence the decision, opinion or observation of others about something or…
What is Competency Management? Benefits and Challenges
Definition Competency management is a process to manage and develop the skills of an employee. It identifies essential abilities that are needed to improve performance…
Functional level Strategy: Definition, Examples And Variables
Definition Functional service strategy can be defined as the everyday strategy which is formulated to help in the application of business and corporate-level strategies. Usually,…
Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling…
Self Employment – Definition, Types And Advantages
Self Employment is a state of working in which the individual works for oneself rather than working for any specific employer. If you are a…
What is Sales Volume? Definition and Data Calculation
Sales volume is defined as the number of units sold during a specific accounting period. For example, if a company sold 100 strips of medicine…
Chain Of Command Definition, Levels, Features, Advantages
Managing and running an organisation is a challenging job. It requires a team of people to create discipline in an organisation and to get desired…
