What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is…
Zero Hours Contract – Advantages and Disadvantages
Zero Hours contract is an agreement between an employee and a company that doesn’t have any fixed time. In this, the employee does not have…
Total Productive Maintenance – Definition, Meaning, Objectives
Definition Total productive maintenance is also popularly known as TPM and is defined as an approach towards equipment maintenance. Its objective is to attain one…
Planned Obsolescence – Meaning, Types, Strategy, Pros and Cons
Definition of Plan Obsolescence Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that…
Primacy Effect in Psychology Definition And Overview, Define Primacy Word
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that…
Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment…
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
9 Characteristics Of Globalisation
Globalization is geographic distribution and scattering of business, service, and or industrial activities by various means of an association like collaboration, joint venture, partnerships, or…
Profit Sharing: Definition, Objectives, Methods
Money, as we all know, is a great motivator, and if an employee is offered a chance of owning a part of profits, it takes…
What is Commercialization? A Comprehensive Guide with Definition, Stages, & Examples
Commercialization is the process by which a new product or service is introduced to the general market. It’s about transforming ideas or inventions into viable…
Descriptive Research – Characteristics, Methods, Examples, Advantages
Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the…
Organizational Change Management – 6 Steps and Strategy
Organizational change management is defined as a framework that deals with changing needs and requirements of a company. It is a tool to develop, manage…
Freight Forwarding: Definition, Responsibilities and Functions
Freight forwarding is the transportation of commodities from one location to another via train, ship, air, or roadway. It serves as an intermediate, providing logistical…
What is Social Entrepreneurship? Importance, Examples and Characteristics
Social entrepreneurship is an approach that is adopted by organizations where they invest in strategies that provide solutions for cultural, social, or environmental issues along…
What is Green Marketing? A 2024 Guide with Definition & Examples
Green marketing is a type of marketing that promotes goods and services based on their environmental benefits. Its goal is to encourage sustainable practices and…
