Peloton is an interactive-at-home fitness brand that uses technology, content, and best-in-class instructors to empower its millions-strong community through fitness. In this article, we discuss the top Peloton Competitors and Alternatives.
Peloton delivers a comprehensive fitness experience through premium home gym equipment and an extensive library of live and on-demand workout classes. It provides a multisensory fitness journey with HD screens, personalized tracking systems, and dedicated instructors across various workouts and on-demand courses.
This innovative approach, allowing users to train globally, set objectives, monitor achievements, and connect with an international community, has positioned Peloton as a trailblazing leader in the industry, continuously revolutionizing home fitness and staying ahead of the competition.
- Product Type: Interactive-at-home fitness brand
- Industry: Fitness
- Founded Date: 2012
- Founders: John Foley, Tom Cortese, Yony Feng, Graham Stanton, Hisao Kushi
- Headquarters: New York City, New York, USA
- Area Served: Worldwide
- Current CEO: John Foley
- Market capitalization: $8.24 billion (as of October 13, 2023)
Table of Contents
The top Peloton competitors are
1. Echelon
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 2017
- Founders: Lou Lentine
- Headquarters: Chattanooga, Tennessee, United States
- Area Served: Worldwide
- Current CEO: Lou Lentine
Echelon is a leading competitor to Peloton in the connected fitness space. The brand offers a range of exercise bikes and fitness equipment that provide users with immersive workout experiences. Echelon aims to cater to individuals of all fitness levels by providing various training programs, classes, and challenges. With its affordable pricing and diverse content library, Echelon is becoming popular for users looking for an interactive, cost-effective fitness solution.
2. NordicTrack
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 1975
- Founders: Edward Pauls, Florence Pauls
- Headquarters: Logan, Utah, United States
- Area Served: Worldwide
- Current CEO: Scott Watterson
NordicTrack is another notable competitor that offers a wide range of connected fitness products, including exercise bikes, treadmills, and ellipticals. The brand is known for its high-quality equipment and extensive virtual training options. NordicTrack’s iFit platform provides users with a vast library of interactive workouts, scenic routes, and personalized training plans. By combining innovative technology and engaging content, NordicTrack offers a compelling alternative to Peloton for fitness enthusiasts.
3. MYX Fitness
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 2017
- Founders: Heberto Calves, Meghan Jarvis, Eric Villency
- Headquarters: New York City, New York, United States
- Area Served: United States and Canada
- Current CEO: Heberto Calves
MYX Fitness is a rising competitor that focuses on providing accessible and personalized workout experiences. The brand offers a range of connected indoor bikes with a touchscreen tablet and a subscription-based membership. MYX Fitness distinguishes itself by targeting users who prefer indoor exercise bikes for a more holistic approach to fitness, with a strong emphasis on strength training, cardio, and mindfulness exercises. With its focus on customization and affordability, MYX Fitness offers indoor bikes as an attractive option for users seeking a well-rounded fitness solution.
4. Bowflex
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 1986
- Founders: Tessema Dosho Shifferaw
- Headquarters: Vancouver, Washington, United States
- Area Served: Worldwide
- Current CEO: Jim Barr
Bowflex, a well-known fitness equipment brand, also competes with Peloton bike by offering its line of connected bikes. Bowflex’s bikes come with various features, such as adjustable resistance levels, built-in touchscreens, and access to various workout programs. The brand aims to cater to users of different fitness levels and preferences by providing engaging and challenging workout options. With its reputation for durable and reliable fitness equipment, Bowflex presents a viable and cheaper alternative to the Peloton bike for users looking for a trusted brand.
5. Life Fitness
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 1977
- Founders: Augie Nieto, Ray Wilson
- Headquarters: Rosemont, Illinois, United States
- Area Served: Worldwide
- Current CEO: Chris Clawson
Life Fitness is a long-established fitness equipment manufacturer that offers a range of connected products, including exercise bikes and treadmills. The brand focuses on providing commercial-grade equipment for both home and gym settings. Life Fitness prides itself on its durable, innovative design and extensive workout programming options. While primarily targeting the commercial market, Life Fitness also appeals to home users who value quality and reliability in their fitness equipment.
6. SoulCycle/Equinox+/Variis (All are under the Equinox company)
- Product Type: Fitness equipment and streaming platform
- Industry: Health and Fitness
- Founded Date: 2006 (SoulCycle), 1991 (Equinox)
- Founders: Elizabeth Cutler, Julie Rice (SoulCycle), Danny Errico, Vito Errico (Equinox)
- Headquarters: New York City, New York, United States
- Area Served: United States and Canada
- Current CEO: Harvey Spevak
SoulCycle, Equinox+, and Variis are all part of the Equinox company and present formidable competition to the Peloton app. SoulCycle is a famous boutique fitness brand known for its immersive and high-energy indoor cycling classes. Equinox+ is a digital platform that provides users access to various fitness classes, trainers, and workouts on-demand classes. Variis is a connected fitness app that encompasses both SoulCycle and Equinox+ content. With their combined resources and established brand presence, this trio of competitors offers a unique and comprehensive fitness ecosystem.
7. Mirror (owned by Lululemon)
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 2016
- Founders: Brynn Putnam
- Headquarters: New York City, New York, United States
- Area Served: United States
- Current CEO: Brynn Putnam
Mirror, owned by Lululemon, is a sleek and interactive fitness mirror that streams live and on-demand workout classes. The Mirror doubles as a home decor item and offers many workout options, including cardio, strength training, yoga, and meditation. With its emphasis on form-focused workouts and personalization, Mirror provides users with an engaging and tailored fitness experience. Lululemon’s acquisition of Mirror has expanded the brand’s reach and catapulted it into the competitive, connected fitness market.
8. Flywheel Sports
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 2010
- Founders: Ruth Zukerman
- Headquarters: New York City, New York, United States
- Area Served: United States
- Current CEO: Sarah Robb O’Hagan
Flywheel Sports is another prominent competitor in the indoor cycling industry, offering studio-quality bikes for users to experience intense and energizing workouts. Flywheel’s proprietary technology allows users to track and measure their bike performance metrics, providing a competitive element to the workouts. With its focus on high-intensity interval training and community-driven experiences, Flywheel Sports appeals to users who thrive on challenging and motivating workout environments.
9. Keiser
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 1978
- Founders: Dennis Keiser
- Headquarters: Fresno, California, United States
- Area Served: Worldwide
- Current CEO: Dennis Keiser
Keiser is a renowned fitness bike industry brand offering a range of exercise bikes and fitness equipment. The top fitness bike brand is known for its innovative technology, magnetic resistance system, and Bluetooth connectivity. Keiser bikes provide users with a smooth and quiet riding experience, making them popular for commercial and home use. With their durable construction and advanced features, Keiser bikes offer a reliable and performance-driven alternative to Peloton bikes.
10. Technogym
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 1983
- Founders: Nerio Alessandri
- Headquarters: Cesena, Italy
- Area Served: Worldwide
- Current CEO: Nerio Alessandri
Technogym is a global fitness equipment manufacturer that competes with Peloton by offering a range of connected products, including stationary bikes, treadmills, and strength training equipment. Technogym’s connected platform, Mywellness, allows users to access personalized workouts, track their progress, and participate in virtual fitness classes together. The brand prides itself on its ergonomic design, cutting-edge technology, and focus on user well-being. With its wide range of fitness offerings and emphasis on personalized training, Technogym presents a comprehensive alternative to Peloton.
11. Hydrow
- Product Type: Fitness equipment and streaming platform
- Industry: Health and Fitness
- Founded Date: 2017
- Founders: Bruce Smith, Athanasios Tsakalakis, Hydrow Inc.
- Headquarters: Cambridge, Massachusetts, United States
- Area Served: United States and Canada
- Current CEO: Bruce Smith
Hydrow is a formidable competitor to Peloton, offering an immersive rowing experience through its connected rowing machines. The brand’s sleek design, smart bikes, and unique features, such as its live outdoor rowing classes and on-demand content, set it apart in the market. Hydrow focuses on delivering high-quality rowing workouts that engage users of all fitness levels, combining strength, cardio, and mindfulness benefits. With its emphasis on creating a connected and interactive rowing experience, Hydrow attracts users looking for a challenging and engaging alternative to traditional cardio workouts.
12. Ergatta
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founders: Tom Aulet and Billy Fuccillo Jr.
- Headquarters: Brooklyn, New York, United States
- Area Served: United States
- Current CEO: Tom Aulet
Ergatta is another notable competitor that specializes in connected rowing machines. The brand aims to make rowing more accessible and enjoyable by offering a variety of interactive features and engaging gaming elements. Ergatta’s innovative approach combines performance tracking, personalized programming, and competitive challenges to create a fun and motivating workout experience. With its emphasis on gamification and community engagement, Ergatta appeals to users looking for a unique and interactive way to incorporate rowing into their fitness routine.
13. CityRow GO Max
- Product Type: Fitness equipment and streaming platform
- Industry: Health and Fitness
- Founded Date: Not available
- Founders: Helaine Knapp
- Headquarters: New York City, New York, United States
- Area Served: United States
- Current CEO: Helaine Knapp
CityRow GO Max is a brand that offers a range of connected rowers, full-body workouts, and off-rower workouts. The brand’s rowing machines provide users with a low-impact, full-body workout that combines cardio and strength training. CityRow GO Max also offers a diverse library of off-rower workouts, including strength training, yoga, and stretching, providing users with a comprehensive fitness solution. With its focus on versatility and overall fitness, CityRow GO Max caters to users seeking a well-rounded and dynamic workout experience.
14. ProForm
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 1977
- Founders: Gary Stevenson, Scott Watterson
- Headquarters: Logan, Utah, United States
- Area Served: Worldwide
- Current CEO: Scott Watterson
ProForm is a renowned brand in the fitness industry that competes with the Peloton bike by offering a wide range of connected fitness equipment, including bikes, treadmills, and ellipticals. The brand’s related bikes provide users access to various workout programs, virtual routes, and live classes. ProForm aims to cater to users of all fitness levels by providing engaging and challenging workouts that can be personalized to individual needs. With its reputation for quality and diverse fitness options, ProForm presents a compelling alternative to Peloton’s bikes for users looking for a versatile and comprehensive fitness solution.
15. Nautilus
- Product Type: Fitness equipment
- Industry: Health and Fitness
- Founded Date: 1986
- Founders: Jim Barr, Brian Cook, Bob McKnight, Ken Lucas, Larry Gulko, John Hutchinson, James S. Held, William McKeown
- Headquarters: Vancouver, Washington, United States
- Area Served: Worldwide
- Current CEO: James “Jim” Barr IV
Nautilus is a leading competitor of a non peloton bike specializing in home fitness equipment, including connected bikes, treadmills, and strength training machines. The brand offers a range of features, such as adjustable resistance levels, virtual training programs, and performance tracking. Nautilus aims to provide users with effective and convenient solutions for their fitness needs, catering to individuals of all fitness levels. With its focus on quality and functionality, Nautilus offers a trusted and reliable alternative to Peloton for users looking to create a home gym experience.
16. Horizon Fitness
- Product Type: Treadmills, ellipticals, exercise bikes, and rowers.
- Industry: Fitness equipment.
- Founded Date: 1975.
- Founders: Peter Lo and his sons.
- Headquarters: Cottage Grove, Wisconsin, United States.
- Area Served: Worldwide.
- Current CEO: Jim Barr.
Horizon Fitness is a brand that competes with the Peloton brand by offering a range of connected fitness products, including bikes, treadmills, and ellipticals. The brand aims to provide users with accessible and affordable options for their fitness goals. Horizon Fitness offers engaging and interactive workouts through its connected products with various fitness programs and workout challenges. With its emphasis on affordability and user-friendly interfaces, Horizon Fitness provides a budget-friendly alternative to Peloton for users seeking quality fitness equipment.
17. Precor
- Product Type: Treadmills, ellipticals, exercise bikes, and strength training equipment.
- Industry: Fitness equipment.
- Founded Date: 1980.
- Founders: David Cruz and Bill Staub.
- Headquarters: Woodinville, Washington, United States.
- Area Served: Worldwide.
- Current CEO: Rob Barker.
Precor is a well-established competitor in the fitness industry, offering a range of connected fitness equipment, including bikes, treadmills, and ellipticals. The brand’s related products provide users access to interactive workout programs, virtual training experiences, and performance tracking. Precor aims to deliver high-quality, durable fitness equipment that meets commercial and home users’ needs. Precor’s emphasis on innovation and reliability makes it a trusted alternative to Peloton for users looking for a premium fitness experience.
18. Wahoo Fitness
- Product Type: Smart trainers, heart rate monitors, GPS bike computers, indoor cycling desks, and sensors.
- Industry: Fitness technology.
- Founded Date: 2009.
- Founders: Chip Hawkins.
- Headquarters: Atlanta, Georgia, United States.
- Area Served: Worldwide.
- Current CEO: Mike Saturnia.
Wahoo Fitness is a leading brand in connected fitness devices and accessories, offering products that complement users’ workout experiences. The brand’s offerings include smart trainers, heart rate monitors, and cycling sensors that integrate seamlessly with various fitness platforms. Wahoo Fitness aims to enhance users’ training and performance by providing accurate data, personalized feedback, and a seamless connection to popular training apps. With its focus on delivering high-quality and technically advanced fitness devices, Wahoo Fitness offers users a comprehensive and customizable fitness ecosystem.
19. Tonal
- Product Type: Digital strength training system.
- Industry: Fitness technology.
- Founded Date: 2015.
- Founders: Aly Orady and Paul Francis.
- Headquarters: San Francisco, California, United States.
- Area Served: United States and Canada.
- Current CEO: Aly Orady.
Tonal is a revolutionary competitor to Peloton, offering a compact and interactive strength training solution. The brand’s advanced home gym system utilizes digital weights and artificial intelligence to provide users with personalized workout programs and real-time coaching. Tonal aims to make strength training efficient, effective, and engaging, combining the benefits of weightlifting, HIIT, and functional training. With its emphasis on convenience and innovation, Tonal appeals to users looking for a space-saving and versatile strength training alternative.
20. Assault Fitness
- Product Type: Fitness equipment.
- Industry: Fitness equipment.
- Founded Date: Not available.
- Founders: Not available.
- Headquarters: California, United States.
- Area Served: Worldwide.
Assault Fitness is a leading fitness industry brand specializing in high-intensity cardio equipment, including air bikes and treadmills. The brand’s air bikes offer users a challenging, calorie-burning workout using air resistance technology. Assault Fitness combines robust construction, adjustable features, and intuitive interfaces to provide users with a practical and durable fitness experience. With its focus on intensity and performance, Assault Fitness appeals to users seeking a demanding and results-driven cardio workout alternative to the original Peloton exercise bike.
21. Aaptiv
- Product Type: Audio-based fitness app.
- Industry: Fitness technology.
- Founded Date: 2015.
- Founders: Ethan Agarwal and Carlypsohn Resnick.
- Headquarters: New York, United States.
- Area Served: Worldwide.
- Current CEO: Ethan Agarwal.
Aaptiv is a prominent competitor to the Peloton app, offering a comprehensive fitness app that provides users with a broad range of audio-based workouts. With Aaptiv, users can access guided workouts in various categories, including running, strength training, yoga classes, and more. The app features high-quality trainers who provide motivation and instruction throughout the sessions, making it an excellent option for individuals who prefer audio-guided workouts over live classes. Aaptiv caters to users looking for flexibility and convenience in their fitness routines, offering a diverse library of workouts that can be accessed anytime, anywhere.
22. Stryd
- Product Type: Wearable power meter for runners and triathletes.
- Industry: Fitness technology.
- Founded Date: 2015.
- Founders: Robert Dick and Li Shang.
- Headquarters: Boulder, Colorado, United States
- Area Served: Worldwide
- Current CEO: Li Shang
Stryd is a brand that provides runners with advanced technology and training tools. The brand’s flagship product is a power meter for running, which provides real-time metrics and insights to help improve performance and efficiency. By tracking and analyzing data such as power, cadence, and form, Stryd helps runners optimize their training and race strategies. This unique offering makes Stryd an attractive option for avid runners looking to take their training to the next level by leveraging data and scientific principles.
23. Zwift
- Product Type: Online cycling and running training program and game
- Industry: Fitness Technology
- Founded Date: 2014
- Founders: Eric Min, Alarik Myrin, Jon Mayfield, and Scott Barger
- Headquarters: Long Beach, California, United States
- Area Served: Worldwide
- Current CEO: Eric Min3.
Zwift is an innovative competitor in the fitness industry, offering a virtual training platform that combines gaming and social elements with an indoor exercise bike and cycling. Through Zwift, users can connect their indoor cycling equipment and interact with a virtual world, participating in simulated races, group rides, and structured workouts. The platform also allows users to connect with fellow cyclists worldwide, adding a social aspect to the indoor bike training experience. Zwift appeals to individuals who enjoy the immersive experience of virtual indoor cycling bikes and the motivation that comes from competing and interacting with others.
24. TrainerRoad
- Product Type: Cycling training software
- Industry: Fitness
- Founded Date: 2010
- Founders: Nate Pearson, Reid Weber
- Headquarters: Reno, Nevada, United States
- Area Served: Worldwide
- Current CEO: Nate Pearson
TrainerRoad is a brand that provides cyclists with structured training programs and analytics tools to help improve their performance. The platform offers a vast library of training plans, workouts, and analytics designed to cater to cyclists of all levels. TrainerRoad aims to help cyclists train effectively by delivering scientifically-backed training methods and personalized feedback. With its emphasis on data-driven training and a community of like-minded cyclists, TrainerRoad offers a comprehensive solution for individuals seeking to enhance their cycling abilities.
25. Sufferfest
- Product Type: Cycling training software
- Industry: Fitness
- Founded Date: 2008
- Founders: David McQuillen
- Headquarters: London, United Kingdom
- Area Served: Worldwide
- Current CEO: David McQuillen
Sufferfest is a notable competitor to Peloton, specializing in indoor cycling workouts incorporating high-intensity interval training (HIIT) and simulated race experiences. The brand’s platform provides various engaging and challenging road bike workouts to push users to their limits. Sufferfest also offers training plans, yoga sessions, and strength training workouts to complement the indoor cycling bike experience. With its focus on intense and demanding indoor bike workouts, Sufferfest appeals to individuals motivated to challenge themselves and achieve new fitness levels.
26. Schwinn
- Product Type: Bicycles and related fitness equipment
- Industry: Fitness equipment manufacturing and retailing
- Founded Date: 1895
- Founders: Ignaz Schwinn, Adolph Arnold
- Headquarters: Vancouver, Washington, United States
- Area Served: Worldwide
- Current CEO: Jeff Frehner (Nautilus Inc.)
Schwinn is a well-established brand offering a wide range of fitness equipment, including stationary bikes, ellipticals, and treadmills. The brand’s connected stationary bikes provide users with various workout programs and metrics tracking, allowing individuals to monitor their progress and reach their fitness goals. Schwinn focuses on providing reliable and user-friendly equipment, making it a popular choice for anyone looking to create a home gym experience. With its long history in the fitness industry and commitment to quality, Schwinn offers a trusted alternative to Peloton for users seeking reliable and accessible fitness equipment.
These were all the competitors of Peloton. If you know any other competitors, please write in the comments below.
Liked this post? Check out the complete series on Competitors
