Pricing Hub

This is the Pricing hub of Marketing91. Pricing is an important concept of marketing and we discuss all different types of Pricing and pricing management in this hub.

Module 1: Introduction to Pricing

1. Pricing
2. Pricing Structure
3. Pricing Discounts
4. Unit Price
5. Pricing Decisions
6. Types Of Pricing

Module 2: Fundamentals of Pricing and Quality

7. Price And Quality
8. Price Quality
9. Price Quality Matrix
10. Price Quality Approach to Positioning
11. Price Transparency

Module 3: Basic Pricing Strategies

12. Pricing Strategies
13. Pricing Strategy
14. Non-Price Competition
15. Price Competition

Module 4: Cost-Based Pricing Methods

16. Cost Based Pricing
17. Cost-Plus Pricing
18. Keystone Pricing
19. Markdown Pricing

Module 5: Psychological and Perception-Based Pricing

20. Odd Even Pricing
21. Psychological Pricing
22. Premium Pricing
23. Prestige Pricing
24. Penetration Pricing

Module 6: Product-Oriented Pricing Strategies

25. Product Form Pricing
26. Product Mix Pricing
27. Optional Product Pricing
28. Captive Product Pricing
29. Multiple Unit Pricing

Module 7: Value and Demand-Based Pricing

30. Value Based Pricing
31. Marginal Pricing
32. Demand Backward Pricing

Module 8: Dynamic and Flexible Pricing Methods

33. Variable Pricing
34. Differential Pricing
35. Dynamic Pricing

Module 9: Competitive Pricing Approaches

36. Competitive Pricing
37. Geographical Pricing
38. MAP Pricing
39. Skimming Price

Module 10: Promotional and Tactical Pricing Strategies

40. Coupon Pricing
41. Predatory Pricing
42. Promotional Pricing
43. Leader Pricing
44. Deceptive Pricing