Qualtrics is a CXM platform that collects, organizes, and understands essential data relative to customers and employees. Qualtrics is a leading experience management platform that enables organizations to collect, analyze, and act on customer and employee surveys and feedback. In this article, we discuss the top Qualtrics Competitors and Alternatives.
Founded in 2002, Qualtrics has become a powerhouse in the market research industry, offering a comprehensive suite of data collection, survey creation, and analytics tools. With its user-friendly interface and powerful features, Qualtrics empowers businesses to gain valuable insights and make informed decisions to enhance customer satisfaction and employee engagement.
One key aspect that sets Qualtrics apart is its focus on delivering a holistic approach to experience management. Besides traditional surveys and feedback collection, Qualtrics offers sophisticated capabilities to measure customer experience, employee experience, brand experience, and product experience. This comprehensive approach helps organizations better understand their stakeholders and drive impactful change across various touchpoints.
- Product Type: Experience management software.
- Industry: Software.
- Headquarters: Provo, Utah, United States.
- Area Served: Worldwide.
- Current CEO: Zig Serafin.
- Number of employees: 5,000+ (2023).
Table of Contents
The top Qualtrics competitors are
1. Medallia
- Product Type: Customer Experience Management
- Industry: Software
- Founded Date: 2001
- Founders: Borge Hald and Amy Pressman
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Leslie Stretch
Medallia is a customer experience management platform that helps businesses measure and improve customer satisfaction. With its advanced analytics and AI-powered insights, Medallia enables companies to gather customer feedback and take actionable steps to enhance their experiences. Medallia is known for its user-friendly interface and robust reporting capabilities, making it a popular choice among businesses looking to optimize their customer satisfaction efforts.
2. SurveyMonkey
- Product Type: Survey Software
- Industry: Software
- Founded Date: 1999
- Founders: Ryan Finley and Chris Finley
- Headquarters: San Mateo, California, United States
- Area Served: Worldwide
- Current CEO: Zander Lurie
SurveyMonkey is an online survey platform that allows individuals and businesses to create and distribute surveys to collect valuable feedback. With its intuitive design and wide range of question types, SurveyMonkey makes it easy for users to create customized surveys for various purposes. Known for its simplicity and accessibility, organizations often use SurveyMonkey to conduct market research, customer experience surveys, satisfaction surveys, and employee feedback.
3. Alchemer
- Product Type: Survey Software
- Industry: Software
- Founded Date: 1999
- Founders: Mark Wachen and Greg Bender
- Headquarters: Broomfield, Colorado, United States
- Area Served: Worldwide
- Current CEO: David Roberts
Alchemy is a comprehensive feedback management platform that offers powerful survey creation and data analysis tools. With its easy-to-use interface and flexible question types, Alchemer enables users to design customized surveys to gather valuable insights. Alchemer also provides advanced reporting text analytics features, allowing businesses to analyze and act upon the collected data to improve customer satisfaction and experience.
4. InMoment XI Platform
- Product Type: Customer Experience Management
- Industry: Software
- Founded Date: 2002
- Founders: John Sperry and Boyd Timothy
- Headquarters: South Jordan, Utah, United States
- Area Served: Worldwide
- Current CEO: Andrew Joiner
InMoment XI Platform is a customer feedback management platform that helps businesses collect, analyze, and act upon customer insights. With its wide range of customer feedback data and collection tools, including surveys, social media monitoring, and voice-of-customer programs, the InMoment XI Platform enables organizations to gain a holistic view of customer sentiment. The platform also offers robust analytics and reporting capabilities, allowing businesses to identify trends and proactively enhance the customer experience.
5. PG Forsta HX Platform
- Product Type: Customer Experience Management
- Industry: Software
- Founded Date: 2018
- Headquarters: New York, United States
- Area Served: Worldwide
PG Forsta HX Platform is a customer experience management software that enables organizations to measure and improve customer satisfaction. The PG Forsta HX Platform helps businesses gather customer insights at various touchpoints with powerful feedback collection tools, including surveys and voice-of-customer programs. The platform offers advanced analytics and reporting features, allowing organizations to gain actionable insights and drive improvements in the customer experience.
6. NICE Satmetrix
- Product Type: Customer Experience Management
- Industry: Software
- Founded Date: 2000
- Founders: Richard Owen and Laura Brooks
- Headquarters: San Mateo, California, United States
- Area Served: Worldwide
- Current CEO: Barry Cooper
NICE Satmetrix is a customer experience management solution that combines feedback collection, analytics, and action planning capabilities. Utilizing its Net Promoter System (NPS) methodology, NICE Satmetrix enables businesses to measure customer loyalty and satisfaction. The platform provides real-time customer feedback, advanced analytics, and industry benchmarking, helping organizations identify areas for improvement and drive customer-centric strategies.
7. Verint Customer Engagement Platform
- Product Type: Customer Engagement Platform
- Industry: Software
- Founded Date: 2002
- Founders: Dan Bodner
- Headquarters: Melville, New York, United States
- Area Served: Worldwide
- Current CEO: Dan Bodner
Verint Customer Engagement Platform is a comprehensive suite of customer experience solutions, including feedback management, voice of customer analytics, and case management. With its robust feedback collection capabilities, Verint enables businesses to capture and analyze customer insights at various touchpoints. The platform also offers predictive analytics and AI-powered insights, allowing organizations to personalize customer experiences and strengthen customer loyalty.
8. Confirmit
- Product Type: Customer Experience Management
- Industry: Software
- Founded Date: 1996
- Founders: Tore Haggren, Halvor W. Stokke, and Reidar Gjøa
- Headquarters: Oslo, Norway
- Area Served: Worldwide
- Current CEO: Kyle Ferguson
Confirmit is a comprehensive customer experience management platform that enables organizations to collect, analyze, and act upon customer feedback. With its flexible survey creation and distribution capabilities, Confirmit allows businesses to gain valuable customer insights. The platform also offers advanced reporting and analytics features for collecting customer feedback, helping organizations identify trends, and proactively enhancing the customer experience.
9. Typeform
- Product Type: Online form builder and survey software
- Industry: Software
- Founded Date: 2012
- Founders: David Okuniev and Robert Muñoz
- Headquarters: Barcelona, Spain
- Area Served: Worldwide
- Current CEO: David Okuniev
Typeform is an online survey platform known for its visually appealing and interactive survey designs. With its drag-and-drop interface and customizable themes, Typeform allows users to create engaging and user-friendly surveys. The platform also offers advanced features like skip logic and data piping, enabling businesses to gather in-depth insights and tailor the survey experience to each respondent.
10. GetFeedback
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2013
- Founders: Kraig Swensrud and Sean Whiteley
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Kraig Swensrud
GetFeedback is a customer feedback software that empowers businesses to collect insights and act upon them to improve customer experiences. With its intuitive survey builder and real-time analytics, GetFeedback enables organizations to capture feedback at various touchpoints and gain actionable insights. The platform also offers integrations with popular CRM systems, allowing businesses to centralize customer feedback and streamline their feedback management processes.
11. Hotjar
- Product Type: Analytics and feedback tool
- Industry: Software
- Founded Date: 2014
- Founders: David Darmanin
- Headquarters: St Julian’s, Malta
- Area Served: Worldwide
- Current CEO: David Darmanin
Hotjar is an all-in-one analytics and feedback platform that gives businesses insights into user behavior on their websites and apps. Through features like heatmaps, session recordings, and surveys, Hotjar allows organizations to understand how users interact with their digital properties. Businesses can gather feedback from customers in the form of surveys, polls, and feedback widgets to optimize their websites and enhance the overall user experience.
See our in-depth Hotjar review here.
12. SurveySparrow
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2017
- Founders: Shihab Muhammed and Subin Sebastian
- Headquarters: Trivandrum, India
- Area Served: Worldwide
- Current CEO: Shihab Muhammed
SurveySparrow is a customer experience management platform that offers businesses a variety of survey creation and distribution tools. With its conversational survey approach and interactive elements, SurveySparrow aims to improve survey response rates and engage participants in a personalized manner. The platform also offers advanced reporting and analytics features, allowing organizations to gain insights from survey data and make data-driven decisions.
13. QuestionPro
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2006
- Founders: Vivek Bhaskaran
- Headquarters: Austin, Texas, United States
- Area Served: Worldwide
- Current CEO: Vivek Bhaskaran
QuestionPro is an online survey software that provides businesses with survey creation, distribution, and analysis tools. With its flexible survey design options and multiple distribution channels, QuestionPro allows organizations to collect customer feedback quickly. The platform also offers advanced reporting capabilities, enabling businesses to gain insights from survey responses and optimize customer experiences based on the collected data.
14. Google Surveys
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2012
- Founders: Google
- Headquarters: Mountain View, California, United States
- Area Served: Worldwide
- Current CEO: Sundar Pichai (CEO of Google)
Google Surveys is a platform that allows businesses to gather insights from their target audience through online surveys. With its extensive panel of respondents and targeting options, Google Surveys enables organizations to reach specific demographics and collect valuable feedback. The platform offers various question types and customizable survey templates, making it easy for businesses to create and distribute surveys to gather insights.
15. Zoho Survey
- Product Type: Survey Software
- Industry: Software
- Founded Date: 1996
- Founders: Sridhar Vembu and Tony Thomas
- Headquarters: Chennai, India
- Area Served: Worldwide
- Current CEO: Sridhar Vembu
Zoho Survey is an online survey software that provides businesses with tools to create, distribute, and analyze surveys. With its easy-to-use interface and drag-and-drop survey builder, Zoho Survey allows organizations to design customized surveys for various purposes. The platform also offers advanced features like branching and skip logic, enabling businesses to gather in-depth feedback and gain actionable insights.
16. Microsoft Forms
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2016
- Founders: Microsoft
- Headquarters: Redmond, Washington, United States
- Area Served: Worldwide
- Current CEO: Satya Nadella (CEO of Microsoft)
Microsoft Forms is a survey and form creator that allows businesses to gather feedback and collect data. With its user-friendly interface and seamless integration with other Microsoft tools, such as Excel and SharePoint, Microsoft Forms makes it easy for organizations to create surveys and analyze the collected feedback data together. The platform offers various question types, customizable themes, and collaboration features, facilitating efficient feedback collection and analysis.
17. Jotform
- Product Type: Online form builder and survey software
- Industry: Software
- Founded Date: 2006
- Founders: Aytekin Tank
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Aytekin Tank
Jotform is an online form builder that allows businesses to create customized forms for various purposes, including surveys and feedback collection. With its extensive form templates and drag-and-drop interface, Jotform enables organizations to design user-friendly and visually appealing forms. The platform also offers various integrations and advanced features like conditional logic and payment processing, making it suitable for businesses of all sizes and industries.
18. Formstack
- Product Type: Online form builder and survey software
- Industry: Software
- Founded Date: 2006
- Founders: Ade Olonoh
- Headquarters: Fishers, Indiana, United States
- Area Served: Worldwide
- Current CEO: Chris Byers
Formstack is an online form builder that allows businesses to share forms for various purposes easily. With its intuitive interface and drag-and-drop functionality, Formstack enables users to design customizable forms without coding knowledge. The platform offers a wide range of form templates and features, including advanced data validation and conditional logic, making it a suitable option for businesses seeking to streamline their data collection processes.
19. Pisano
- Product Type: Customer feedback software
- Industry: Software
- Founded Date: 2014
- Founders: Alper Tekin, Cem Akbulut, and Onur Akpolat
- Headquarters: Istanbul, Turkey
- Area Served: Worldwide
- Current CEO: Alper Tekin
Pisano is a customer feedback management platform that helps businesses gather and analyze customer insights. Through its omnichannel feedback collection capabilities, Pisano allows organizations to collect customer feedback at various touchpoints, including in-store, online, and mobile. The platform also provides advanced analytics and reporting tools, enabling businesses to gain actionable insights and make data-driven decisions to improve the customer experience.
20. SoGoSurvey
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2013
- Founders: Hamid Farooqui
- Headquarters: Herndon, Virginia, United States
- Area Served: Worldwide
- Current CEO: Hamid Farooqui
SoGoSurvey is an online survey software that enables businesses to create, distribute, and analyze surveys. With its user-friendly interface and wide range of question types, SoGoSurvey’s online survey tool allows organizations to gather feedback and insights from customers, employees, and other stakeholders. The platform offers features like branching logic, skip logic, and piping, allowing businesses to create personalized and engaging surveys to capture valuable feedback.
21. LimeSurvey
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2003
- Founders: Carsten Schmitz
- Headquarters: Hamburg, Germany
- Area Served: Worldwide
- Current CEO: Carsten Schmitz
LimeSurvey is an open-source survey tool that provides businesses with a customizable platform for creating and distributing surveys. With its extensive survey design options and multi-language support, LimeSurvey offers flexibility and scalability to organizations of all sizes. The platform also provides advanced features like quota management, email notifications, and report generation, helping businesses collect and analyze feedback to drive improvements in various areas.
22. Vovici
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2006
- Founders: Jeffrey Henning
- Headquarters: Dulles, Virginia, United States
- Area Served: Worldwide
Vovici, now part of the Verint Customer Engagement Platform, is a cloud-based customer feedback management solution. With its comprehensive suite of feedback collection tools, including surveys, social media, and voice-of-customer programs, Vovici allows businesses to capture customer insights from multiple channels. The platform also offers advanced analytics and reporting capabilities, enabling organizations to gain actionable insights and drive improvements in the customer experience.
23. Wufoo
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2006
- Founders: Kevin Hale and Ryan Campbell
- Headquarters: Palo Alto, California, United States
- Area Served: Worldwide
Wufoo is an online form builder that allows businesses to create and share forms for data collection easily. With its user-friendly interface and extensive customization options, Wufoo enables users to design forms that align with their branding and requirements. The platform offers features like conditional logic, file uploads, and payment integration, making it a versatile tool for businesses gathering data and automating processes.
24. Survicate
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2013
- Founders: Marcin Karnowski and Przemys?aw B?kowski
- Headquarters: Warsaw, Poland
- Area Served: Worldwide
- Current CEO: Marcin Karnowski
Survicate is a customer feedback platform that helps businesses collect and analyze customer insights. With its easy-to-use survey builder and targeting options, Survicate enables organizations to gather feedback at various customer journey stages. The platform offers features like NPS surveys, event-triggered surveys, and feedback widgets, allowing businesses to capture insights and take proactive steps to enhance the customer experience.
25. Polldaddy (now Crowdsignal)
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2006
- Founders: David Lenehan
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
Polldaddy, now known as Crowdsignal, is a survey and polling software that enables businesses to create and deploy surveys and polls to gather feedback. With its user-friendly interface and customizable templates, Crowdsignal allows organizations to design and distribute surveys to customers, employees, and other stakeholders. The platform also offers advanced features like multi-language support, real-time reporting, and data exports, empowering businesses to derive actionable insights from feedback.
26. UserVoice
- Product Type: Customer feedback software
- Industry: Software
- Founded Date: 2008
- Founders: Richard White and Marcus Nelson
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
UserVoice is a product feedback management platform that enables businesses to collect, prioritize, and manage customer feedback. With its easy-to-use feedback collection tools, including customizable idea boards and feedback forums, UserVoice allows organizations to gather insights and engage with customers. The platform also provides features like sentiment analysis, customer segmentation, and integration with popular helpdesk and CRM systems, helping businesses extract actionable insights to improve their products and services.
27. ProProfs Survey Maker
- Product Type: Survey Software
- Industry: Software
- Founded Date: 2010
- Founders: Sameer Bhatia
- Headquarters: Santa Monica, California, United States
- Area Served: Worldwide
- Current CEO: Sameer Bhatia
ProProfs Survey Maker is an online survey software that enables businesses to create and distribute surveys to collect feedback and insights. With its intuitive interface and wide range of question types, ProProfs Survey Maker with survey tools enables organizations to design customized surveys tailored to their needs. The platform also provides features like survey branding, scoring, and results analysis, allowing businesses to gather valuable feedback and make data-driven decisions to enhance their offerings.
28. Promoter.io
- Product Type: Customer feedback software
- Industry: Software
- Founded Date: 2013
- Founders: Chad Keck
- Headquarters: Scottsdale, Arizona, United States
- Area Served: Worldwide
- Current CEO: Chad Keck
Promoter.io is a customer feedback management platform that focuses on measuring customer loyalty through Net Promoter Score (NPS) surveys. With its automated customer feedback surveys and collection capabilities, Promoter.io helps businesses gather real-time customer feedback at key touchpoints. The platform also offers features like NPS segmentation, trend analysis, and integration with popular CRM systems, enabling organizations to gain actionable insights and foster customer loyalty.
29. Retently
- Product Type: Customer feedback software
- Industry: Software
- Founded Date: 2015
- Founders: Alexey Petrov
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Alexey Petrov
Retently is a customer feedback and survey platform that measures and improves customer satisfaction. With its easy-to-use survey builder, Retently allows businesses to design and distribute NPS surveys and customer satisfaction surveys. The platform also provides features like feedback analytics, follow-up workflows, and integration with popular CRM systems, helping organizations gather insights and take action to improve their customer relationships.
30. AskNicely
- Product Type: Customer feedback software
- Industry: Software
- Founded Date: 2014
- Founders: Aaron Ward
- Headquarters: Portland, Oregon, United States
- Area Served: Worldwide
- Current CEO: Aaron Ward
AskNicely is a customer feedback platform that captures and leverages Net Promoter Score (NPS) feedback. With its real-time NPS surveys and automatic follow-ups, AskNicely enables businesses to gather customer feedback and measure customer loyalty. The platform also offers features like NPS analysis, benchmarking, and integrations with popular CRM systems, helping organizations gain insights and drive improvements in customer experience.
These were all the competitors of Qualtrics. If you know any other competitors, please write in the comments below.
Liked this post? Check out the complete series on Competitors
