Top 27 Salesforce Competitors (Updated in 2023)

The top Salesforce competitors are Microsoft Dynamics 365, Oracle CX Cloud, SAP CRM, Adobe Experience Cloud, HubSpot CRM, Zoho CRM, and others. Salesforce is a cloud-based software company that provides various software solutions and a platform for users and developers to develop and distribute custom software.

Salesforce is a leading cloud-based customer relationship management (CRM) platform that has revolutionized how businesses connect and engage with customers. With its comprehensive suite of tools, Salesforce enables companies to streamline their sales, marketing, and customer service processes, improving efficiency and driving growth. One of Salesforce’s key strengths is its scalability and flexibility.

• Product Type: Cloud-based software solutions and a platform for users and developers to develop and distribute custom software.
• Industry: Cloud computing and enterprise software as a service (SaaS).
• Founded Date: 1999.
• Founders: Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez.
• Headquarters: San Francisco, California, United States.
• Area Served: Worldwide.
• Current CEO: Marc Benioff.

Top Salesforce Alternatives

1) Microsoft Dynamics 365

• Product Type: Customer relationship management (CRM) and enterprise resource planning (ERP) software.
• Industry: Software and technology.
• Founded Date: November 1, 2016.
• Founders: Satya Nadella, Jeff Immelt, and Bill McDermott.
• Headquarters: Redmond, Washington, United States.
• Area Served: Worldwide.
• Current CEO: Satya Nadella.

Microsoft Dynamics 365 is a comprehensive customer relationship management (CRM) and enterprise resource planning (ERP) solution. It provides businesses various modules to manage their sales, marketing, customer service, and operations. Its integration capabilities enable seamless collaboration and data sharing across departments, empowering organizations to improve customer engagement and drive operational efficiency.

2) Oracle CX Cloud

• Product Type: Customer experience management software.
• Industry: Software and technology.
• Founded Date: 1977.
• Founders: Larry Ellison, Bob Miner, and Ed Oates.
• Headquarters: Redwood City, California, United States.
• Area Served: Worldwide.
• Current CEO: Safra Catz.

Oracle CX Cloud is a powerful CRM platform that offers various applications to manage customer experiences across various touchpoints. It combines sales, marketing, service, and commerce capabilities, enabling businesses to deliver personalized experiences and drive customer loyalty. With its scalability and flexibility, Oracle CX Cloud caters to the needs of both small businesses and large enterprises.

3) SAP CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: April 1, 1972.
• Founders: Dietmar Hopp, Claus Wellenreuther, Hasso Plattner, Klaus Tschira, and Claus Heinrich.
• Headquarters: Walldorf, Germany.
• Area Served: Worldwide.
• Current CEO: Christian Klein.

SAP CRM is a robust customer relationship management software that helps businesses streamline their sales, service, and marketing processes. It offers a unified view of customers, allowing organizations to manage and nurture relationships effectively. SAP CRM’s extensive reporting and analytics capabilities enable data-driven decision-making, empowering businesses to improve customer satisfaction and drive revenue growth.

4) Adobe Experience Cloud

• Product Type: Customer experience management software suite.
• Industry: Software and technology.
• Founded Date: December 1982.
• Founders: John Warnock and Charles Geschke.
• Headquarters: San Jose, California, United States.
• Area Served: Worldwide.
• Current CEO: Shantanu Narayen.

Adobe Experience Cloud is a comprehensive marketing, advertising, and analytics solution. It enables businesses to create personalized customer experiences across channels and devices. With its integration capabilities, Adobe Experience Cloud empowers marketers to deliver relevant content and targeted campaigns, driving customer engagement and brand loyalty.

5) HubSpot CRM

• Product Type: Customer relationship management (CRM) software.
• Industry: Software and technology.
• Founded Date: 2006.
• Founders: Brian Halligan and Dharmesh Shah.
• Headquarters: Cambridge, Massachusetts, United States.
• Area Served: Worldwide.
• Current CEO: Brian Halligan.

HubSpot CRM is a user-friendly and feature-rich CRM platform for small businesses. It offers a range of tools to manage contacts, track deals, and automate sales and marketing processes. HubSpot CRM’s intuitive interface and seamless integration with other HubSpot products make it an ideal choice for businesses looking for an all-in-one solution.

6) Zoho CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 1996.
• Founders: Sridhar Vembu and Tony Thomas.
• Headquarters: Chennai, Tamil Nadu, India.
• Area Served: Worldwide.
• Current CEO: Sridhar Vembu.

Zoho CRM is a cloud-based CRM platform that caters to the needs of businesses of all sizes. It offers features like lead management, contact management, and sales automation, helping organizations streamline their sales processes. With its extensive customization options and integration capabilities, Zoho CRM enables businesses to tailor their CRM system to their specific requirements.

7) NetSuite CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 1998.
• Founders: Evan Goldberg and Larry Ellison.
• Headquarters: San Mateo, California, United States.
• Area Served: Worldwide.
• Current CEO: Evan Goldberg.

NetSuite CRM is a cloud-based CRM platform that provides businesses with a comprehensive view of their customers across sales, marketing, and service interactions. It offers features like lead management, opportunity management, and customer support. NetSuite CRM’s seamless integration with other NetSuite modules makes it a valuable tool for businesses looking for an end-to-end business management solution.

8) Pega Sales Automation

• Product Type: Sales automation software.
• Industry: Software and technology.
• Founded Date: 1983.
• Founders: Alan Trefler.
• Headquarters: Cambridge, Massachusetts, United States.
• Area Served: Worldwide.
• Current CEO: Alan Trefler.

Pega Sales Automation is a comprehensive sales automation platform that helps businesses streamline their sales processes and improve productivity. It offers features like lead management, opportunity management, and sales forecasting. Pega Sales Automation’s advanced analytics capabilities and AI-powered recommendations enable businesses to make data-driven decisions and drive sales effectiveness.

9) Zendesk Sell

• Product Type: Sales force automation software.
• Industry: Software and technology.
• Founded Date: 2007.
• Founders: Mikkel Svane, Morten Primdahl and Alexander Aghassipour.
• Headquarters: San Francisco, California, United States.
• Area Served: Worldwide.
• Current CEO: Mikkel Svane.

Zendesk Sell is a sales CRM platform that helps businesses manage their sales pipeline and customer relationships. It offers features like contact management, deal tracking, and sales reporting. Zendesk Sell’s intuitive interface and easy-to-use mobile app make it a convenient choice for sales teams on the go.

10) SugarCRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2004.
• Founders: John Roberts, Clint Oram, and Jacob Taylor.
• Headquarters: Cupertino, California, United States.
• Area Served: Worldwide.
• Current CEO: Craig Charlton.

SugarCRM is an open-source CRM platform offering various features to manage customer relationships and streamline sales processes. It gives organizations a 360-degree view of their customers, allowing them to deliver personalized experiences. SugarCRM’s extensibility and flexibility make it a popular choice for businesses looking for a customizable CRM solution.

11) Creatio (formerly bpm online)

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2002.
• Founders: Katherine Kostereva and Alexander Donchuk.
• Headquarters: Boston, Massachusetts, United States.
• Area Served: Worldwide.
• Current CEO: Katherine Kostereva.

Creatio (formerly bpm online) is a CRM platform that helps businesses streamline their sales, marketing, and service processes. It offers many features, including lead management, opportunity management, and customer service automation. With its intuitive interface and customizable workflows, Creatio enable businesses to improve their overall customer experience and drive operational efficiency.

12) Insightly

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2009.
• Founders: Anthony Smith and Bryan Nielson.
• Headquarters: San Francisco, California, United States.
• Area Served: Worldwide.
• Current CEO: Anthony Smith.

Insightly is a user-friendly CRM platform that caters to the needs of small and medium-sized businesses. It offers contact management, project management, and email marketing features. Insightly’s integration capabilities with popular productivity tools and ease of use make it an ideal choice for businesses looking for a simple yet effective CRM solution.

13) Pipedrive

• Product Type: Customer relationship management (CRM) software.
• Industry: Software and technology.
• Founded Date: 2006.
• Founders: Brian Halligan and Dharmesh Shah.
• Headquarters: Cambridge, Massachusetts, United States.
• Area Served: Worldwide.
• Current CEO: Brian Halligan.

Pipedrive is a sales CRM platform that focuses on pipeline management and sales tracking. It provides businesses with deal tracking, contact management, and sales forecasting. Pipedrive’s visual approach to sales pipeline management and user-friendly interface makes it a popular choice for sales teams of all sizes.

14) Salesforce Pardot

• Product Type: Marketing automation software.
• Industry: Software and technology.
• Founded Date: 2007.
• Founders: David Cummings and Adam Blitzer.
• Headquarters: Atlanta, Georgia, United States.
• Area Served: Worldwide.
• Current CEO: Gavin Patterson.

Salesforce Pardot is a marketing automation platform designed to help businesses generate and nurture leads. It offers lead scoring, email marketing, and campaign management features. Salesforce Pardot’s integration with Salesforce CRM allows seamless data synchronization and enhanced marketing and sales alignment.

15) Freshsales

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2011.
• Founders: Girish Mathrubootham and Shan Krishnasamy.
• Headquarters: San Mateo, California, United States.
• Area Served: Worldwide.
• Current CEO: Girish Mathrubootham.

Freshsales is a CRM platform that combines sales engagement and communication features into a single solution. It offers features like lead management, contact management, and email tracking. Freshsales’ intuitive interface and affordable pricing make it an attractive option for businesses of all sizes.

16) Infor CloudSuite CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2002.
• Founders: Jim Schaper and Desi Kimball.
• Headquarters: New York City, New York, United States.
• Area Served: Worldwide.
• Current CEO: Kevin Samuelson.

Infor CloudSuite CRM is a comprehensive CRM platform that provides businesses with a 360-degree view of their customers. It offers opportunity management, contact management, and sales forecasting features. Infor CloudSuite CRM’s industry-specific capabilities and integration with other Infor software make it suitable for businesses in various sectors.

17) Bitrix24

• Product Type: Customer relationship management (CRM) software.
• Industry: Software and technology.
• Founded Date: 2006.
• Founders: Dmitry Valyanov.
• Headquarters: Alexandria, Virginia, United States.
• Area Served: Worldwide.
• Current CEO: Dmitry Valyanov.

Bitrix24 is a collaboration and CRM platform designed for small businesses. It offers task management, document sharing, and contact management features. Bitrix24’s all-in-one approach to business management and its affordability make it an appealing choice for startups and small teams.

18) Close.io

• Product Type: Sales communication and customer relationship management (CRM) software.
• Industry: Software and technology.
• Founded Date: 2013.
• Founders: Steli Efti.
• Headquarters: San Francisco, California, United States.
• Area Served: Worldwide.
• Current CEO: Steli Efti.

Close.io is a sales CRM platform that improves sales productivity and efficiency. It offers features like lead management, call tracking, and email integration. Close.io’s emphasis on communication and its intuitive interface makes it a valuable tool for sales teams looking to streamline their processes.

19) Agile CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2013.
• Founders: Manohar Chapalamadugu and Nagaraj Janakiraman.
• Headquarters: Dallas, Texas, United States.
• Area Served: Worldwide.
• Current CEO: Manohar Chapalamadugu.

Agile CRM is a feature-rich CRM platform that offers sales, marketing, and service automation capabilities. It provides businesses with tools for contact management, lead scoring, and email marketing. Agile CRM’s affordability and ease of use make it suitable for small and growing businesses.

20) Copper CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2013.
• Founders: Dennis Fois and Jon Lee.
• Headquarters: San Francisco, California, United States.
• Area Served: Worldwide.
• Current CEO: Dennis Fois.

Copper CRM (formerly ProsperWorks) is a platform designed for users of Google Workspace (formerly G Suite). It offers contact and opportunity management features, email integration, and workflow automation. Copper CRM’s seamless integration with Google Workspace and user-friendly interface make it a convenient choice for businesses heavily reliant on Google’s productivity tools.

21) Apptivo

• Product Type: Customer relationship management software suite and business management software suite for small businesses.
• Industry: Software and technology.
• Founded Date: 2009.
• Founders : Bastin Gerald, Srivatsan Venkatesan.
• Headquarters: Fremont, California, United States.
• Area Served: Worldwide.
• Current CEO: Bastin Gerald.

Apptivo is a comprehensive CRM platform that offers a wide range of business applications to manage various aspects of sales, marketing, and customer service. With features like contact management, lead tracking, and project management, Apptivo allows businesses to streamline their processes and enhance customer engagement. Its user-friendly interface and customizable workflows make it an ideal choice for businesses of all sizes.

22) Monday.com

• Product Type: Work operating system (Work OS) that powers teams to confidently run projects and workflows.
• Industry: Software and technology.
• Founded Date: 2012.
• Founders: Roy Mann and Eran Zinman.
• Headquarters: Tel Aviv-Yafo, Israel.
• Area Served: Worldwide.
• Current CEO: Roy Mann.

Monday.com is a collaborative project management and CRM platform that helps teams organize and track their work. It provides features like task management, team collaboration, and customer relationship management. Monday.com’s visual interface and customizable workflows enable teams to streamline processes and improve productivity. With its flexibility and scalability, Monday.com caters to the needs of both small teams and large enterprises.

23) Sage CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 1981.
• Founders: David Goldman, Paul Muller, Graham Wylie, and Dr. Michael Jackson.
• Headquarters: Newcastle upon Tyne, United Kingdom.
• Area Served: Worldwide.
• Current CEO: Steve Hare.

Sage CRM is a CRM platform designed to streamline and automate sales, marketing, and customer service processes. It offers contact management, lead tracking, and campaign management features. Sage CRM’s intuitive interface and seamless integration with other Sage business solutions make it suitable for businesses looking for an end-to-end business management solution.

24) Act!

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 1987.
• Founders: Pat Sullivan and Mike Muhney.
• Headquarters: Denver, Colorado, United States.
• Area Served: Worldwide.
• Current CEO: Dan Starr.

Act! is a CRM platform that provides small and medium-sized businesses with tools to manage customer relationships and drive growth. It offers features like contact management, opportunity tracking, and email marketing. Act!’s simplicity and ease of use make it a preferred choice for businesses looking for a straightforward CRM solution.

25) Infusionsoft by Keap

• Product Type: Customer relationship management and marketing automation software for small businesses.
• Industry: Software and technology.
• Founded Date: 2001.
• Founders: Clate Mask, Scott Martineau, Eric Martineau, and brothers-in-law Jon Ferrara and David Lee.
• Headquarters: Chandler, Arizona, United States.
• Area Served: Worldwide.
• Current CEO: Clate Mask.

Infusionsoft by Keap is a CRM platform that combines customer relationship management, marketing automation, and e-commerce capabilities. It offers contact management, lead scoring, and email marketing automation. Infusionsoft by Keap’s all-in-one customer management approach and user-friendly interface make it a valuable tool for businesses looking to streamline their processes and increase sales.

26) Highrise CRM

• Product Type: Customer relationship management software.
• Industry: Software and technology.
• Founded Date: 2007.
• Founders: David Heinemeier Hansson and Jason Fried.
• Headquarters: Chicago, Illinois, United States.
• Area Served: Worldwide.
• Current CEO: David Heinemeier Hansson.

Highrise CRM is a simple and user-friendly CRM platform designed for small businesses. It provides contact management, task tracking, and email integration features. Highrise CRM’s emphasis on simplicity and affordability makes it an attractive choice for small businesses looking for a straightforward CRM solution.

27) Nimble CRM

• Product Type: Customer relationship management software combines contact management with social media insights.
• Industry: Software and technology.
• Founded Date: 2009.
• Founders: Jon Ferrara.
• Headquarters: Santa Monica, California, United States.
• Area Served: Worldwide.
• Current CEO: Jon Ferrara.

Nimble CRM is a social CRM platform that helps businesses manage customer relationships and enhance engagement across various social media channels. It offers contact management, social listening, and sales pipeline management. Nimble CRM’s integration with popular social media platforms and its focus on social selling make it an effective tool for businesses looking to leverage social media for customer engagement.

These were all the Salesforce competitors. If you know any other competitors, please write in the comments below.

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