Top 12 Semrush Alternatives & Competitors in 2025

Semrush is a leading all-in-one digital marketing tool designed to boost online visibility and streamline marketing efforts. It offers features like SEO, keyword research, PPC campaign management, social media scheduling, content optimization, and competitive analysis.

However, its premium pricing and the complexity of its advanced tools might not suit every user. Its pricing starts at $139.95 per month, making it less accessible for smaller businesses. Additionally, the learning curve can feel steep for beginners, and some users may find its advanced features overwhelming or unnecessary for basic needs.

For those looking for affordable, beginner-friendly, or specialized options, several Semrush alternatives cater to diverse needs. Tools like Moz Pro and Ahrefs excel in SEO, while Majestic, Ubersuggest, and SE Ranking provide budget-friendly and user-friendly features. Some alternatives focus on social media, content marketing, or local SEO, offering tailored solutions for every marketer. This article highlights sites similar to Semrush, covering options for keyword research, PPC, and more—helping you find the best fit for your goals!

The Top Semrush Alternatives

Top SEMrush Alternatives	Key Features	Starting Price	Direct Link
Moz Pro	Keyword research, rank tracking, site audits, backlink analysis, custom reporting	$49/month	Try Moz Pro
Ahrefs	Backlink analysis, competitor research, traffic estimates, keyword research, paid traffic analysis	$129/month	Try Ahrefs
Similarweb	Web traffic analysis, competitive research, audience segmentation, cross-channel analytics, SEO capabilities	$125/month	Get Your Free Trial Here
Majestic SEO	Backlink analysis, trust flow, citation flow, topical trust flow, bulk data export, keyword generator	$49.99/month	Get Your Free Trial Here
Ubersuggest	Keyword research, site audits, competitor analysis, backlink tracking, AI tools for content creation	$12/Month	Get Your Free Trial Here
SE Ranking	Keyword rank tracking, competitor insights, site audits, local SEO tools, AI-assisted content creation	$65/month	Get Your Free Trial Here

1. Moz Pro

Moz Pro is a highly regarded SEO tool known for simplifying complex SEO tasks and making them accessible to businesses of all sizes. Like SEMrush, Moz Pro offers an all-in-one platform to enhance search engine optimization strategies, with features for keyword research, rank tracking, site audits, and backlink analysis. It’s particularly appealing to users who value actionable insights and intuitive tools.
Moz Pro also stands out as one of the cheaper alternatives to SEMrush. It offers flexible plans that cater to small businesses and startups while still providing robust features. This affordability makes it an excellent option for those seeking practical SEO tools without stretching their budget.

Main Features of Moz Pro

When using Moz Pro, you gain access to the following tools and functionalities:

• Keyword Explorer: Discover high-performing keywords and gain insights into user search behavior to create optimized content.
• Site Audit and Optimization: Identify errors and optimize your website structure and linking strategies for improved performance.
• Rank Tracking: Monitor your rankings locally and internationally across search engines like Google, Yahoo, and Bing.
• Backlink Analysis: Evaluate your backlink profile and find opportunities to improve it for stronger SEO results.
• Custom Reporting: Create tailored reports with detailed insights into your website’s performance and growth.

2. Ahrefs

Ahrefs is one of the closest SEMrush alternatives, offering a robust suite of SEO tools with extensive data capabilities. Designed for marketers who rely heavily on data-driven insights, Ahrefs excels in areas like backlink analysis, competitor research, and identifying keyword opportunities. Its comprehensive tools make it a strong contender for those seeking an all-in-one SEO solution.
Ahrefs has a steeper learning curve compared to tools similar to SEMrush, but its clean design makes navigation manageable for those willing to invest time. Its interface balances depth and usability, making it slightly more intuitive than SEMrush while still requiring practice to unlock its full potential. Ahrefs also plans to enhance its offerings by introducing Local SEO tools, addressing a current gap for users focused on optimizing for local searches.

Main Features of Ahrefs

When using Ahrefs, you gain access to the following tools and functionalities:

• Backlink Analysis: Leverage one of the largest backlink databases to analyze your website’s link profile and discover opportunities to strengthen it.
• Competitor Research: Explore your competitors’ top-performing pages, traffic sources, and paid traffic strategies to gain a competitive edge.
• Keyword Research: Find PPC and organic keywords, identify broken links, and uncover gaps where competitors outrank you.
• Traffic Estimates: Analyze your website’s and competitors’ traffic data to refine your SEO strategies.

3. Similarweb

Similarweb is a platform that stands out as a strong alternative to SEMrush, with a primary focus on web traffic analysis and market research. This platform is widely used by businesses aiming to gain a deeper understanding of their audience, monitor market trends, and benchmark their performance against competitors. Unlike SEMrush, which leans heavily into traditional SEO metrics and tools, Similarweb specializes in providing insights into website traffic and market dynamics.
Similarweb offers two types of accounts: free and paid. Free accounts provide access to basic web traffic data and market benchmarks. The paid accounts offer advanced features like audience segmentation, cross-channel analytics, and in-depth competitive analysis, making them suitable for businesses with more complex needs.

Main Features of Similarweb

Similarweb provides a range of features that make it a top choice for businesses seeking a broader perspective on their market:

• Web Traffic Analysis: Offers detailed insights into website visitor behavior, including traffic sources, demographics, and engagement metrics.
• Market Intelligence: Tracks industry trends, benchmarks competitors’ performance, and provides actionable insights to refine business strategies.
• Competitive Research: Analyzes competitors’ traffic data, referral sources, and keyword strategies to help businesses uncover opportunities and gaps.
• SEO Capabilities: Includes tools for keyword research, rank tracking, and site audits, though they are secondary to its market research focus.
• Cross-Channel Analytics: Unifies data from various channels, including retail and e-commerce platforms, for a comprehensive market view.
• Sales Automation Tools: Supports sales funnel automation to optimize lead management and improve efficiency.

4. Majestic SEO

Majestic SEO is a highly regarded platform, recognized as one of the top SEMrush alternatives, especially for users focusing on backlink analysis and link-building strategies. As one of the most established tools in the market, it provides a specialized suite of features that make it a strong contender among tools similar to SEMrush, offering a distinct focus on website authority and link opportunities.
Majestic delivers access to two comprehensive indexes: the Fresh Index, featuring the most up-to-date backlink data from the last 120 days, and the Historic Index, which provides an extensive database dating back to 2006. This makes it a reliable option for professionals seeking in-depth analysis and one of the potential cheaper alternatives to SEMrush for link-building purposes.

Main Features of Majestic SEO

Majestic SEO offers a range of robust features that make it an excellent choice among sites similar to SEMrush:

• Trust Flow and Citation Flow: Evaluates the quality and quantity of links to assess website authority effectively.
• Topical Trust Flow: Measures the topical relevance of backlinks across over 800 categories, aligning link strategies with your niche.
• Site Explorer: Analyzes backlink profiles in detail, providing insights into top backlinks, referring domains, and link quality.
• Link Context: Identifies high-value editorial-style links and highlights opportunities near competitor backlinks.
• Keyword Generator: Generates keyword ideas related to backlink data, a valuable tool for optimizing content strategies.
• Author Explorer: A unique feature exclusive to Majestic that allows analysis of web authors, including their Trust Flow, Citation Flow, and backlink profiles.
• Data Export and Integration: Enables bulk data extraction and seamless integration with tools like Google Sheets and browser plugins.

5. Ubersuggest

Ubersuggest has quickly become a go-to option for businesses and individuals seeking a simplified yet effective SEO platform. Designed by Neil Patel, it bridges the gap between usability and functionality, offering essential SEO tools with a beginner-friendly interface. Its evolution from a basic keyword tool to a comprehensive platform solidifies its place among the top SEMrush alternatives.
Although Ubersuggest’s features are less advanced compared to tools similar to SEMrush, it effectively covers essentials like keyword research, site audits, competitor analysis, and backlink tracking. Its unique AI tools, including an AI Writer and AI SEO Meta Tags generator, further enhance its appeal, especially for content creation and digital marketing. The platform’s experimental section, Ubersuggest Labs, offers users a sneak peek into innovative tools under development, adding a touch of novelty to the experience.

Main Features of Ubersuggest

• Keyword Research: Identify high-performing keywords and uncover opportunities to improve your SEO strategy.
• Site Audits: Conduct basic website audits to find and fix SEO issues.
• Competitor Analysis: Analyze competitors’ traffic, backlinks, and keyword strategies for valuable insights.
• Backlink Tracking: Monitor your site’s backlinks and discover potential link-building opportunities.
• AI Tools: Generate SEO-optimized content with AI Writer, Meta Tags, and Paid Ads tools.
• Ubersuggest Labs: Access experimental features and provide feedback to shape future updates.
• Ease of Use: Simplified navigation and built-in tutorials make it beginner-friendly.

6. SE Ranking

SE Ranking is a powerful platform that has earned its place as one of the most reliable SEMrush competitors. Its intuitive interface and wide array of features make it accessible to users at all levels, from beginners to professionals. With SE Ranking, you can manage everything from keyword tracking to local SEO, ensuring your digital strategy remains on track.
This platform stands out for its ability to provide detailed data on competitor strategies, comprehensive site audits, and robust content marketing tools. Its focus on usability and affordability makes it a great SEMrush-free alternative for those exploring cost-effective yet efficient SEO solutions. SE Ranking’s combination of advanced functionality, ease of use, and competitive pricing makes it a standout choice among SEMrush competitors for businesses and agencies alike.

Main Features of SE Ranking

• Keyword Rank Tracker: Track rankings across search engines with real-time data and filters.
• Competitor Insights: Analyze SEO and PPC campaigns for actionable competitor data.
• Comprehensive Site Audits: Identify on-page and technical SEO issues to improve website performance.
• Backlink Monitoring: Build and maintain a strong backlink profile to boost rankings.
• Local SEO Support: Tools like grid-based rank tracking and citation management improve local search visibility.
• AI-Assisted Content Tools: Create optimized content with built-in AI recommendations and writing assistance.
• Agency Features: Access white labeling, client reporting, and lead generation tools for professional use.

7. Sistrix

Sistrix is a dynamic SEO platform designed to enhance search visibility, competitor analysis, and content planning. It caters to a wide range of users, from small businesses to large agencies, providing tools that support everything from keyword research to Amazon SEO and influencer marketing. What sets Sistrix apart is its range of free tools, offering functionality that extends beyond a typical free tool like SEMrush trial version, making it a valuable option for those seeking cost-effective SEO insights.
Sistrix’s free tools include features that enable users to improve their site performance, enhance visibility, and optimize SEO strategies. These tools provide a solid starting point for users, whether they are exploring SEO for the first time or looking for additional support to refine their strategies.

Main Features of Sistrix Free Tools

• Discover Instagram Hashtags: Find relevant hashtags to improve visibility and engagement on Instagram. This tool is perfect for businesses and influencers targeting social media growth.
• SERP Snippet Generator: Create optimized snippets for better representation on search engine results pages. It helps increase click-through rates and improves search visibility.
• Visibility Index Check: Measure the SEO performance and visibility of your domain in search engines. It provides a quick overview of your website’s position compared to competitors.
• Google Update Radar: Monitor Google algorithm updates and identify potential impacts on your rankings. This tool is essential for staying ahead of search engine changes.
• PageSpeed Tool: Compare the loading speeds of your web pages to enhance user experience. A faster site improves SEO performance and visitor retention.
• Rich Snippets for Videos: Add video-rich snippets to boost search result click-through rates. This feature makes your video content stand out in search results.
• SISTRIX Smart: Perform a free on-page analysis to detect technical SEO issues. It provides actionable tips to improve your site’s performance.
• Keyword Tool: Discover relevant keywords to target and refine your content strategy. This tool is ideal for businesses looking to increase organic traffic.
• Hreflang Generator: Generate hreflang tags for multilingual websites to improve international SEO. It ensures users land on the correct language version of your site.

8. Mangools

Mangools is an affordable and beginner-friendly SEO platform that caters to marketers, bloggers, and small businesses. With its intuitive interface and essential tools for keyword research, SERP analysis, rank tracking, backlink analysis, and competitor insights, Mangools provides a practical alternative for those seeking simplicity. Notably, its paid plans are up to three times cheaper than SEMrush, making it a budget-friendly choice without compromising on core functionality.
While Mangools may not include advanced features like crawl analysis or extensive keyword databases, its tools are efficient and easy to use, making it ideal for users with smaller-scale SEO needs. The platform also offers a free plan for basic exploration, with paid plans that provide significant value for money. Mangools is a great choice for users looking for essential SEO tools at an affordable price. Its cost-effectiveness, combined with its user-friendly design, makes it a strong contender for those seeking a straightforward and affordable alternative to SEMrush.

Main Features of Mangools

• KWFinder: Discover high-performing keywords with accurate SEO difficulty and search volume metrics.
• SERPChecker: Analyze search engine results pages to uncover competitor strategies and ranking opportunities.
• SERPWatcher: Track keyword rankings over time and monitor site performance effectively.
• LinkMiner: Explore backlink profiles, assess link quality, and identify link-building opportunities.
• SiteProfiler: Analyze website authority, trustworthiness, and backlink data, pulling insights from reliable sources like Moz and Majestic.

9. Screaming Frog

Screaming Frog is a robust website crawler and SEO tool that detects technical SEO issues and enhances website performance. Agencies and SEO professionals alike around the world have adopted this powerful tool for performing thorough site audits. You can crawl up to 500 URLs for free, or pay for the unlimited and advanced versions.

Screaming Frog is well known for its technical capabilities such as finding broken links, checking hreflang attributes, and crawling XML sitemaps. With integrations to Google Analytics, Search Console, and PageSpeed Insights, it hugely expands its functionality — a solid option for anyone after comprehensive SEO audits. For SEO professionals who need to perform technical audits and manage website optimization in bulk, Screaming Frog is great. Both the free version for smaller projects and the paid version for developers are unbeatable for technical SEO.

Main Features of Screaming Frog

• Website Crawling: Crawl websites to identify broken links, errors, and redirects efficiently.
• Technical SEO Insights: Analyze hreflang attributes, duplicate content, and structured data validation for improved technical SEO.
• XML Sitemap Generation: Create and customize XML sitemaps to enhance site indexing.
• Integration with Google Tools: Connect with Google Analytics, Search Console, and PageSpeed Insights for advanced data analysis.
• Custom Data Extraction: Extract specific information using custom HTML, JavaScript, or other configurations.
• Accessibility Auditing: Audit websites for accessibility issues to ensure compliance with web standards.
• Mobile Usability Checks: Identify mobile-specific issues for improved user experience and mobile SEO.

10. SpyFu

SpyFu is a comprehensive SEO and PPC tool that specializes in competitor analysis and research keywords. Started back in 2005, it has become an easy-to-use platform with valuable insights for for businesses that are running on a budget. An excellent SEMrush alternative for small and medium-sized businesses, SpyFu optimizes user strategies to outplay competitors by preventing them from overspending with features such as extensive PPC ad history and a pocket-friendly price range.

When it comes to competitive PPC analysis, SpyFu genuinely shines, being capable of providing insight into your competitor’s ad copy, landing page, and estimated spend. Its powerful keyword research tools offer insights into search volume, cost per click and historical data. However, SpyFu is less about doing long-tail keyword analysis and more about researching your competitors; it also lacks technical SEO tools (like site audits and on-page optimization tools). SpyFu is the most cost-effective solution for businesses focused on PPC and competitor analysis. It lacks many advanced technical SEO features, but its specialized tools and affordability make it a great option for budget-conscious marketers hoping to improve their campaigns.

Main Features of SpyFu

• PPC Ad Analysis: Access detailed competitor PPC data, including ad copy evolution, landing pages, and estimated budgets.
• Keyword Research: Discover keywords with insights into search volume, cost-per-click, and competitive data.
• Ad History Tool: Track competitors’ PPC performance over time to refine your advertising strategies.
• Backlink Overview: Explore backlink profiles and identify opportunities for link-building.
• Competitor Analysis: Gain insights into competitors’ SEO and PPC campaigns to optimize your strategies.
• Intuitive Interface: Navigate data easily with a well-organized dashboard and simple navigation bar.

11. Surfer SEO

Surfer SEO is a powerful on-page SEO tool that helps you create great content that also ranks in search engines. A popular platform in the digital marketing landscape, it has an easy-to-use interface and robust features suited for marketers, agencies, and content creators seeking to level up their SEO game. Using its suite of advanced tools (AI-based content optimization, internal linking autogeneration, and plagiarism detection), Surfer is the all-in-one SEO platform.

Its strength lies in ready-to-rank content generation, optimizing existing pages, and SERP analysis for actionable insights. With integrations for Google Docs, WordPress, ChatGPT and beyond, you can use it for a myriad of reasons for individuals and teams. Surfer SEO is a content-first SEMrush competitor that focuses on content performance. The combination of an intuitive design and powerful features makes Surfer SEO a game changer for your on-page SEO. With its AI-driven tools and seamless integrations for optimizing content efficiently, it is the best choice for improving website rankings and streamlining workflows.

Main Features of Surfer SEO

• Content Editor: Optimize content in real-time with feedback on structure, keyword usage, and topical relevance.
• Auto-Optimize: Instantly boost content scores by filling topical gaps and improving keyword coverage.
• AI Content Tools: Includes AI Detector, AI Humanizer, and AI Paraphrasing to refine and humanize AI-generated content.
• Internal Linking: Automates the process of inserting relevant internal links, saving time and improving site navigation.
• Plagiarism Checker: Ensure originality and avoid penalties with a built-in plagiarism detection tool.
• Rank Tracker: Monitor keyword performance daily across multiple locations to track SEO success.
• Content Planning: Use the Outline Builder to create detailed content briefs with potential headings and questions.

12. Woorank

WooRank is a user-friendly digital marketing & SEO tool specifically for businesses to optimize their websites and enhance their online presence. A good option for people searching for useful insights, WooRank includes features such as website reviews, technical audits, and keyword tracking. SEMRush is among the most popular SEMRush alternatives for its ease of use and a wide variety of customizable reports, appealing to businesses, agencies, and SEO experts.

Instantly analyze any website and get data-driven recommendations to improve your optimization process. With lead generation and competition analysis features, this all-in-one platform makes it easy for marketers to improve their industry standards.

Main Features of WooRank

• Instant Website Reviews: Get a quick analysis of a website’s SEO performance with scores and actionable fixes.
• Technical Website Audits: Identify issues like duplicate content, broken links, and page speed problems across thousands of pages.
• Keyword Research & Tracking: Find high-performing keywords and monitor their rankings over time for better targeting.
• Competitive Analysis: Analyze competitor strategies to refine your SEO and stay ahead in the market.
• White-Label Reports: Create branded, customizable reports for clients or internal presentations.
• Lead Generation Tools: Leverage SEO insights to attract and engage high-intent prospects effectively.
• Accessibility Audits: Ensure your website meets accessibility standards, enhancing user experience and reach.

Conclusion!

Choosing the right SEO tool is essential for boosting your online presence. While SEMrush is popular, exploring SEMrush alternatives and competitors can uncover tools better suited to your needs and budget. From advanced options like Ahrefs to affordable solutions such as Ubersuggest, these tools offer unique features for businesses of all sizes to refine their digital marketing strategies.

For those seeking cost-effective solutions, SE Ranking and WooRank provide competitive pricing with essential SEO tools. Agencies managing multiple clients may find Majestic’s backlink analysis or Screaming Frog’s technical audits particularly useful. These competitors to SEMrush simplify SEO tasks while delivering actionable insights.

The best SEO platform is the one that fits your goals and expertise. Whether you need a lightweight tool or a comprehensive suite, the alternatives listed here offer solutions to improve visibility and rankings.

Investing in the right tool ensures effective and results-driven SEO. With these SEMrush alternatives, you can enhance your website’s performance, attract quality traffic, and boost engagement, taking your digital marketing efforts to the next level.

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