Urbn, a company known for making cool and handy charging gadgets, has signed Bollywood star Kartik Aaryan as its brand ambassador. This move will help…
Marketing News
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Tiger Woods and TaylorMade Introduce Sun Day Red: A Stylish Evolution in Golf Fashion
Tiger Woods has partnered with TaylorMade Golf to launch the Sun Day Red lifestyle brand. This collaboration revealed at a Palisades Village event, significantly departs…
Disney and Reliance on the Verge of India’s Biggest Media Merger
The Walt Disney Company and Reliance Industries Limited are coming closer to finalizing a significant deal to unite them to form India’s largest media and…
Dunkin’® and Ben Affleck Introduce “The DunKings” with Matt Damon and Tom Brady in Super Bowl Commercial
During Super Bowl LVIII, Dunkin’® teamed up with famous actor Ben Affleck to unveil “The DunKings” – a band featuring Affleck, Matt Damon, and Tom…
Google Leads the Way Towards a Passwordless Future with Default Passkey Prompts
Google is ushering in a new era of account security by making passkeys the default sign-in method for all users. With a clear aim to…
Starbucks Japan Prepares for Halloween with an All-Black Frappuccino
Starbucks Japan is getting festive with Halloween around the corner by launching an all-black, goth-inspired Frappuccino and snack. Aptly named the Booooo Frappuccino, this intriguing…
Non-Metros Lead the Charge in Online Festival Sales on Amazon, Meesho, and Flipkart
Major e-commerce platforms like Amazon, Meesho, and Flipkart reported an overwhelming sales response from Non-metro regions during the 2023 festive sale period based on the…
Mukesh Ambani regains the richest Indian Title on Hurun India Rich List 2023
Mukesh Ambani reclaimed the ‘richest Indian’ title with a wealth of Rs 8.08 trillion. He surpassed Gautam Adani whose wealth dropped by 57% to Rs…
DS Group Partners with Läderach (Swiss Chocolate Maker)
DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With…
Castrols unveils a New Logo and a Refreshed Brand Identity
Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and…
Tim Hortons Expands to Singapore, Malaysia and Indonesia
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
Why Nokia lost its market share?
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant…
