Tiger Woods has partnered with TaylorMade Golf to launch the Sun Day Red lifestyle brand. This collaboration revealed at a Palisades Village event, significantly departs from Woods’ long-standing relationship with Nike. Sun Day Red aims to innovate golf fashion with a premium collection of shoes and apparel, starting with a men’s line and expanding globally to cater to all genders and ages.
Having spent 27 years with Nike, Tiger Woods is embarking on a new venture with TaylorMade Golf for Sun Day Red. The brand seeks to modernize golf attire, drawing inspiration from Woods’ signature Sunday outfits, known for their red color.
The brand’s logo, featuring a tiger with 15 stripes, pays homage to Woods’ remarkable 15 major championships.
Key Takeaways:
- The men’s collection of Sun Day Red is scheduled to launch online on May 1 in the United States and Canada, with plans for retail expansion worldwide.
- In addition to clothing, the brand aims to introduce stylish footwear suitable for golf and everyday wear.
- This vision aligns with Woods’ goal of creating a brand that reflects his evolution, offering high-quality products for golfers and beyond.
- The partnership between Tiger Woods and TaylorMade Golf establishes Sun Day Red as an independent unit within TaylorMade, with its team and identity.
- Brad Blankinship, known for his work with leading surf apparel brands, serves as the president of Sun Day Red, ensuring strategic direction and brand integrity.
Tiger Woods will showcase the brand at the 2024 Genesis Invitational with the Sun Day Red website already live.
Beyond golf, Sun Day Red aims to expand its offerings to include lifestyle products for a broader audience, including lines for women and children and a range of versatile footwear.
Tiger Woods’ venture into the lifestyle brand market with Sun Day Red represents a significant shift in golf fashion.
The brand promises to redefine golf attire with its focus on quality, contemporary design, and innovation, embodying Woods’ legacy and vision for the future of golf style and lifestyle.
