The top Puma Competitors are Nike, Inc, Adidas AG, Reebok, Fila, ASICS Corporation, Brooks Sports, Inc., Converse, New Balance and others. Business Pundits term Puma as that one cat that has kept changing its stripes to mean that it is a revolutionary company in the sports shoe and apparel industry. The company is well known for its prowess in development and design of apparel and footwear that are majorly sports-inspired. In January 2023, Puma was named a Top Employer globally, as well as in four regions and 22 countries.
Puma generated a Net income of € 55 million in the second quarter of 2023. Sales increase to € 2,121 million. Puma achieved its highest annual sales and EBIT ever in 2022. Puma generated a Revenue of €2.12 billion in Q2, 2023. Market capitalization of Puma was $10.32 Billion in August 2023.
It has been able to expand its base to target different groups of people and classes with different brand selling names. For instance, their Cobra Golf labels and the Tretorn have been able to advance PUMA’s agenda to a wide base of customers.
When the two German brothers Adi and Rudi were involved in a company breaking feud, many thought that their already established company firm would fall. Little did they know that the splitting of the company into Adidas and PUMA was the genesis of two great, formidable and competing companies?
Today, Puma is well known for its sports shoe design, development, and sale, with the apparel section also fetching a fortune with its growth in sales proportion. PUMA today controls motorsports, sailing and golfing apparel styles and sports footwear in many countries. However, it is facing stiff competition from a number of quarters.
Table of Contents
Top 17 Competitors of Puma
1) Nike, Inc.
- Product Type: Athletic footwear, apparel, equipment, and services
- Industry: Sportswear
- Founded date: January 25, 1964
- Founders: Phil Knight and Bill Bowerman
- Headquarters: Beaverton, Oregon, United States
- Area served: Worldwide
- Current CEO: John Donahoe
- Revenue: $12.825B (May 31, 2023)
- Market cap: $155.23B (August 22, 2023)
- Number of employees: 83,700 (2023)
Nike is the nightmare of all the footwear companies in the world today. Both offline and in e-commerce sites, the company also owns thousands of independent distributors, licensees and retail accounts. One of the reasons why Nike is such a powerhouse out there is because of its dedication to producing quality basketball, running and soccer shoes for men, women as well as children. If you are looking for a pair of shoes to use in training or competition, then Nike should be your destination. Nike is the the topmost Puma competitor.
NIKE net income for the quarter ending May 31, 2023 was $1.031B. NIKE gross profit for the quarter ending May 31, 2023 was $5.595B. NIKE operating income for the quarter ending May 31, 2023 was $1.221B.
2) Adidas AG
- Product Type: Athletic footwear, apparel, equipment, and services
- Industry: Sportswear
- Founded date: August 18, 1949
- Founders: Adolf Dassler
- Headquarters: Herzogenaurach, Germany
- Area served: Worldwide
- Current CEO: Bjørn Gulden
- Number of employees: 59,258 (2022)
- Revenue: $5.661B (March 31, 2023)
- Market capitalization:$38.33B (August 18, 2023)
Founded by Adi Dassler the brother of Rudi, PUMA creator, the company started the shoemaking business in the early 1920’s. It has been able to open and run 2,445 Reebok & Adidas shops as of today with many other outlets and distributors also helping it reach the markets.
The company’s operating profit amounted to € 60 million (2022: € 437 million) in the quarter March 31, 2023. Adidas net income for the quarter ending March 31, 2023 was $-0.042B.
With a market base in about 160 countries globally through nearly 2,000 owned retail stores, 15,000 mono-branded franchise stores, and 150,000 wholesale doors, Adidas is the third most popular and top most sporting goods manufacturer in the world. Its focus is not only on basketball, soccer, running and training inspirations but also on lifestyle goods, apparels, shoes, and accessories. Other businesses include Reebok-CCM Hockey as well as the Taylor Made-Adidas Golf. Adi won the family feud that pitted him with Rudi.
3) Reebok
- Product Type: Athletic footwear, apparel, equipment, and services
- Industry: Sportswear
- Founded date: 1958
- Founders: Joseph William Foster and his sons
- Headquarters: Boston, Massachusetts, United States
- Area served: Worldwide
- Current CEO: Matt O’Toole
- Number of employees: Over 5,000 (2023)
- Parent: Adidas (2005–2021) Authentic Brands Group
This is an Adidas company subsidiary that performs just as great as Adidas does. With a worldwide revenue of about $3 billion annually, Reebok has always been among the top three competitors of Nike hence one of the companies that give Puma sleepless nights. Reebok specializes in sports kits for cricket and football among other sporting events. Due to the segments being so close, Reebok and Puma are tooth and nail competitors. Hence Reebok is considered as one of the top Puma competitors.
The net sales of the Reebok business under Adidas in 2022 amounted to about 353 million euros.
4) Fila
- Product Type: Athletic footwear, apparel, equipment, and services
- Industry: Sportswear
- Founded date: 1911
- Founders: Ettore and Giansevero Fila
- Headquarters: Seoul, South Korea
- Area served: Worldwide
- Current CEO: Keun-Chang Yoon
- Number of employees: Over 11,000 (2023)
- Revenue: KRW 1.11 trillion( Q1, 2023)
- Market capitalization: $1.66 Billion( August 2023)
It is also neck to neck with Puma, thanks to its production and marketing capacity of sports accessories. Its cheaper price when compared to that of its major competitors has enabled it to penetrate markets that were already being dominated by Puma, Nike, and others. Cost advantage, followed by design or rather differentiation advantage, are its major definitions on the market.
he brand has over 100 stores all over the world and has a strong legacy since its inception.
The Net Profit was Euro 5.0 million. Fila brand revenues were Euro 233.2 billion in the first quarter of 2023.
5) ASICS Corporation
- Product Type: Athletic footwear, apparel, equipment, and services
- Industry: Sportswear
- Founded date: September 1, 1949
- Founders: Kihachiro Onitsuka
- Headquarters: Kobe, Hyogo, Japan
- Area served: Worldwide
- Current CEO: Yasuhito Hirota
- Number of employees: 8,886(2022)
- Revenue: $1.157B (March 31, 2023)
- Market capitalization: $6.58B (August 18, 2023)
Japanese ASICS has purposed in its design, development, and marketing, that athletes should be in the right frame and mind in whatever they do in the field. The name is a Greek acronym for “Anima Sana In Corpora Sano” that means a healthy soul ought to be in a healthy body.
The company thus makes footwear, uniforms, and sportswear that will ensure that athletes are kept in a healthy body as well as in a healthy mind. Its products include volleyball sporting accessories and wear, basketball field and track, running and wrestling accessories.
Today, ASICS is recognized as one of the world’s most influential sports brands, known for its high-quality footwear, apparel, and accessories
ASICS net income for the quarter ending March 31, 2023 was $0.124B. ASICS gross profit for the quarter ending March 31, 2023 was $0.581B.
Its other accessories include sports bags, protective gear, and hats as well as other sports apparel. The company operates subsidiaries in China, the US, Europe and Australia. Onitsuka Tiger is its brand that sells its fashion-oriented items. Due to the slow and steady growth of this brand, it is considered as one of the top Puma competitors.
6) Brooks Sports, Inc.
- Product Type: Athletic footwear, apparel, equipment, and services
- Industry: Sportswear
- Founded date: 1914
- Founders: John Brooks Goldenberg
- Headquarters: Seattle, Washington, United States
- Area served: Worldwide
- Current CEO: James M. Weber
- Market share: 23%
This is an American running company that has earned a formidable reputation in the design and marketing of high-performance running shoes, apparel and other accessories for both men and women. With a worldwide coverage as it is available in more than 60 countries, the company’s market-driven activities through its specialty dealer channel technique have made it be liked with athletes as well as those enthusiastic in just working out.
Brooks Running was founded in 1914 and is one of the oldest sports footwear companies. Brooks shoes have been named “Best Women’s Running Shoe” and “Best Winter Running Shoe” by publications including Runner’s World and Sports Illustrated. Brooks running is headquartered in Seattle, Washington.
Brooks Running achieved record global revenue of $1.2 billion in 2022, up 6% over 2021 with growth in all regions. Brooks was the leading brand in the running specialty channel in 2021 and landed the top market share spot in adult running shoes in the athletic specialty and sporting goods channel.
7) Converse
- Product Type: Footwear, apparel, and accessories
- Industry: Sportswear
- Founded date: February 1908
- Founders: Marquis Mills Converse
- Headquarters: Boston, Massachusetts, United States
- Area served: Worldwide
- Current CEO: Jared Carver
- Number of employees: Over 1,800 (2023)
- Revenue: 2.43 billion U.S. dollars (May 31, 2023)
- Market share: 1.76%
- Parent: Nike, Inc. (2003–present)
Anyone who has a taste for casual wear will need to look no further than Converse when they are looking for a footwear that will match with their attire. The company has is popular for its shoes that well matches with jeans as well as its unique sports shoe line. Its marketing strategy is to target the middle age and youth who love casual wearers. It is such a strategy that it has been able to emerge as a serious Puma competitor.
Converse’s portfolio includes products under the Chuck Taylor All-Star, Cons, Jack Purcell, One Star, and Star Chevron trademarks. Converse has a wide market worldwide, operating in more than 160 countries around the world. It has a whopping revenue of $2.43 billion from across the world.
8) New Balance
- Product Type: Footwear, apparel, and accessories
- Industry: Sportswear
- Founded date: April 15, 1906
- Founders: William J. Riley
- Headquarters: Boston, Massachusetts, United States
- Area served: Worldwide
- Current CEO: Joe Preston
- Number of employees: 6,500 (2023)
- Revenue: $5.3 billion (2022)
- Market share: 13.8%
When you are looking for a premium quality pair of sports shoe, there is no way anyone can convince you to go away from New Balance. Unlike most of the other companies that target the medium income earners, New Balance shoes are costlier than all the others. It also has an apparel line but due to the unique quality of the shoes, shoes are being bought from the company more than apparels. In the UK and the USA, New Balance is the celebrated brand.
New Balance currently has five manufacturing facilities in the United States.
New Balance had a 3.4% market share in the US sneaker market in 2022, making it the fifth-largest sneaker brand in the country in terms of dollar sales. New Balance said its worldwide sales totaled $4.4 billion last year.
9) Under Armor
- Product Type: Athletic footwear, apparel, and accessories
- Industry: Sportswear
- Founded date: September 25, 1996
- Founders: Kevin Plank
- Headquarters: Baltimore, Maryland, United States
- Area served: Worldwide
- Current CEO: Stephanie Linnartz
- Number of employees: Over 17,000 (2023)
- Revenue: $1,317 Millions (June 30, 2023)
- Market capitalization: $3.13B (August 18, 2023)
It may not have penetrated the global market the way Puma, Adidas, Nike, and others have done, but within the few markets where it has entered, Under Armor has caused ripples. The company has taken over the American football, American soccer, and basketball as it is the official uniform supplier of the above-mentioned sporting bodies. Its array of products such as apparels, athletic shoes, sports’ protective gear and pants have made the competition to even be stiffer.
Under Armour generated approximately two-thirds of its net sales from North America in 2023, with the remaining one-third coming from other regions worldwide. Under Armour Quarterly Net Income as of June 30, 2023 is $9 million.
10) Li Ning
- Product Type: Sportswear, footwear, and equipment
- Industry: Sportswear
- Founded date: 1989
- Founders: Li Ning
- Headquarters: Beijing, China
- Area served: Worldwide
- Current CEO: Li Ning
- Revenue: RMB25.80 billion (2022)
- Number of employees: 4,610 employees (2022)
This is a little-known brand outside Europe but is one of the most formidable footwear brands in Asia and more so china, where it originates from. The company will absolutely be loved by anyone who prefers to have a complete suite of gaming attire and accessories. This is because it produces not only sports shoes but also other sporting goods such as ping pong equipment, badminton racquets, and others.
The overall cost of sales of the Group amounted to RMB13.32 billion in 2022.
11) Liberty Shoes
- Product Type: Footwear, apparel, and accessories
- Industry: Footwear
- Founded date: 1954
- Founders: Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal
- Headquarters: Karnal, Haryana, India
- Area served: Worldwide.
- Current CEO: Adesh Gupta
- Revenue: over six billion Indian rupees (2023)
- Market cap: 437.76 cr (September 2023)
- Number of employees: 4000
Liberty Shoes Limited is an Indian shoe company that was founded in 1954 in Karnal, Haryana. It started as a small shoe manufacturing unit and has now grown to produce 50,000 pairs of footwear a day through its six manufacturing units.
The company markets its products nationally and internationally under the brand name “LIBERTY” and its shoes are sold through multi-brand outlets and exclusive showrooms. Liberty Shoes has 400 exclusive stores across India and is now focusing on training its staff on tele-marketing so they may take online orders. The company also set up a joint venture in Russia to manufacture shoes in 1991, working under the name of M/S Liberty & Go. They have a presence in more than 25 countries around the globe.
12) Umbro
- Product Type: Sportswear, footwear, and equipment
- Industry: Sportswear
- Founded date: 1924
- Founders: Harold Humphreys and Wallace Humphreys
- Headquarters: Manchester, England
- Area served: Worldwide
- Current CEO: Henry Stafford
Umbro is an English sports equipment manufacturer that specializes in football and rugby sportswear featuring their Double Diamond logo. The company was founded in 1924 in Wilmslow, Cheshire, and is currently based in Manchester. Umbro products are marketed in over 100 countries. The business was started by brothers Harold and Wallace Humphreys, and the name is a portmanteau of um, from Humphreys, and bro from brothers. Since 2012, the marque has been a subsidiary of American brand management company Iconix Brand Group. In the United States, Umbro was the majority owner (94%) of United Soccer Leagues, the parent organization for North America’s lower division men’s soccer (tiers two through four in the American Soccer Pyramid), and the second-tier women’s league (W-League) and youth league (Super Y-League).
Umbro has a rich history in sports, and their products have been worn by many teams and players over the years. They have designed kits for all 16 countries participating in the 1966 World Cup, and their brand has been associated with football and rugby for almost a century. Today, Umbro continues to be a popular brand for sports enthusiasts around the world, offering a wide range of products for both professional and amateur athletes.
13) Woodland
- Product Type: Footwear, apparel, and accessories
- Industry: Outdoor footwear
- Founded date: 1992
- Founders: Aero Group
- Headquarters: Noida, India
- Area served: India, Middle East, Russia, South Africa, and China
- Current CEO: Harkirat Singh
- Revenue: Rs. 1,000 crore (2022)
Woodland is a brand that specializes in outdoor adventure sports shoes and apparel. The brand was founded in Quebec, Canada, in the 1980s by Aero Group, which manufactured winter boots for Canada and Russia. Woodland entered the Indian market in 1992 and has since then become a highly sought-after brand for millennials. The brand has expanded to Hong Kong, the Middle East, Dubai, and South Africa, but India still contributes 75 percent to its turnover. Woodland’s products are manufactured and assembled across countries for easy availability.
Woodland’s focus is on quality and selling a lifestyle. The brand targets not only metro cities but also Tier III cities. In India, the northern region has a wider market for Woodland, whereas in the Eastern region, the market was lagging but is growing now. Woodland offers rugged shoes, boots, apparel, and accessories built for outdoor explorers. The brand is known for crafting products that capture the spirit of adventure and the great outdoors.
The company sells premium and high-quality products through 500 company-owned-and-company operated exclusive stores and over 5,000 multi-brand retailers.
India’s leading footwear and apparel brand Woodland has closed FY22 with Rs. 1,000 crore revenue and is further expecting to grow over 20 per cent. Out of total revenue of the company, 25 per cent is from apparel. Woodland presently has a pan-India network of 550 stores.
14) Skechers
- Product Type: Footwear, apparel, and accessories
- Industry: Sportswear
- Founded date: 1992
- Founders: Robert Greenberg and Michael Greenberg
- Headquarters: Manhattan Beach, California, United States
- Area served: Worldwide
- Current CEO: Robert Greenberg
- Number of employees: 15,100 (2022)
- Revenue: $2.013B (June 30, 2023)
- Market capitalization: $7.9B (August 18, 2023)
Skechers USA, Inc. is an American multinational footwear company founded in 1992 and headquartered in Manhattan Beach, California. It is the third largest footwear brand in the United States by revenue. Skechers offers one of the largest selections of lifestyle footwear that appeals to a broad range of consumers. The company has two distinct categories of footwear: lifestyle and performance. In 2011, Skechers launched its performance line for athletes and signed Meb Keflezighi as a spokesman.
Skechers has promoted its products with celebrities including singers Ava Max and Cha Eun-woo; television personalities Martha Stewart, Brooke Burke, and Amanda Kloots; baseball player Clayton Kershaw and boxer Sugar Ray Leonard; footballers Jamie Redknapp and Michael Ballack; and American football players Tony Romo, Howie Long, and Cris Carter. Skechers is now a global leader in footwear with more than 3,000 styles designed, developed, and marketed for men, women, and children.
In 2023, Skechers had its debut on the Fortune 500. Skechers U.S.A net income for the quarter ending June 30, 2023 was $0.153B. Skechers U.S.A gross profit for the quarter ending June 30, 2023 was $1.061B.
15) Hanesbrands
- Product Type: Underwear, hosiery, and activewear
- Industry: Apparel
- Founded date: 1901
- Founders: John Wesley Hanes I
- Headquarters: Winston-Salem, North Carolina, United States
- Area served: Worldwide
- Current CEO: Stephen B. Bratspies
- Revenue: $1,439 (June 30 2023)
- Market cap: $1.8B (August 23, 2023)
- Number of employees: 51,000 (2022)
HanesBrands is an American multinational clothing company based in Winston-Salem, North Carolina. The company employs over 51,000 people internationally and is known for making everyday apparel that is comfortable, of high quality, and affordable. HanesBrands owns several clothing brands, including Hanes, Champion, Playtex, Bali, L’eggs, Just My Size, Barely There, Wonderbra, Maidenform, Berlei, and Bonds. HanesBrands products are sold everywhere consumers shop: at mass-merchandise, mid-tier, department-store, college bookstores, dollar-stores, food and drug, and club-store retailers, as well as directly to consumers via the Internet and nearly 1,000 company-owned retail stores worldwide.
Hanesbrands Quarterly Gross Profit as of June 30 2023 is $483 million. Hanesbrands Quarterly Net Income as of June 30 2023 is $-22 million.
16) Foot Locker
- Product Type: Athletic footwear and apparel
- Industry: Retail
- Founded date: September 12, 1974
- Founders: Harry Snyder and Roy Merritt
- Headquarters: New York City, New York, United States
- Area served: Worldwide.
- Current CEO: Mary Dillon
- Revenue: $1,931 (April 30, 2023)
- Number of employees: 46,880 (2023)
- Market capitalization: $2.36B (August 2023)
Foot Locker, Inc. is a leading footwear and apparel retailer that operates approximately in 26 countries across North America, Europe, Asia, Australia, and New Zealand. The company specializes in selling athletic footwear and sportswear from popular brands such as Nike and Reebok. Foot Locker is known for staying ahead of its competition and offering a wide range of sizes, colors, and quantities for customers.
As of January 28, 2023, Foot Locker had a total of 2,714 stores in operation around the world. As of August 2, 2023, there are 869 Foot Locker stores in the United States.
Foot Locker Annual Gross Profit as of 2023 is $2,804 million. Foot Locker Annual Net Income as of 2023 is $342million.
17) Anta
- Product Type: Sportswear, footwear, and equipment
- Industry: Sportswear
- Founded date: 1991
- Founders: Ding Shizhong
- Headquarters: Jinjiang, Quanzhou, China
- Area served: Worldwide
- Current CEO: Ding Shizhong
- Number of employees: Over 70,000 (2023)
- Revenue: RMB 53.65 billion (2022)
- Market share: 20.4%
ANTA is a Chinese sportswear company that was founded in 1994 in Jinjiang, Fujian province, China. The company specializes in the design, production, marketing, and operation of sportswear, accessories, and other sports equipment. Anta offers a wide range of products, including basketball shoes and apparel, running shoes and apparel, lifestyle, and outdoor. The company is the third-largest sports brand in the world and could soon overtake Adidas in market value.
Net profit for 2022 was CNY7.59 billion, slightly lower from CNY7.72 billion the previous year due to higher costs of sales and other expenses. The gross profit margin was 53.6% of sales for the year in 2022.
Conclusion
All in all, PUMA is a powerhouse in sportswear and footwear industry. No one will mention three sports shoes companies they know off without mentioning PUMA. Though slightly beaten by Adidas in the competition, it is still evident that whatever is branded PUMA, whether apparel or footwear will always be characterized with quality and style. In a nutshell, PUMA is a brand you can trust for both competition and training.
Liked this post? Check out the complete series on Competitors
