The top Reebok Competitors are Nike, Fila, PUMA, Brooks Sports, Inc., New Balance, Converse, Under Armor, Asics, K-Swiss and others. Reebok International LTD is a USA based company that has cut a niche for itself on the market, manufacturing quality shoes. Many feel comfortable stepping on any surface while putting on Reebok shoes (it is a favorite while trekking). As a subsidiary of Adidas AG, the company has for a long time been prominent in sporting arenas both locally as well as internationally as a formidable USA athletic shoe maker.
The net sales of the Reebok business under Adidas in 2022 amounted to about 353 million euros.
Reebok is known in various Through the Reebok-CCM Hockey division, which is its Canadian extension, as well as its Sports Licensed Division, Reebok gets its credit for having ignited the aerobic craze around the 1980’s. But even with such a big name and reputation, Reebok has strong competition with select companies in the industry. And which companies are these that are giving Reebok sleepless nights? Let’s dive in.
Table of Contents
Top Reebok Competitors
1) Nike
- Product Type: Footwear, apparel, equipment, and services
- Industry: Sportswear
- Founded date: January 25, 1964
- Founders: Bill Bowerman and Phil Knight
- Headquarters: Beaverton, Oregon, United States
- Area served: Worldwide
- Current CEO: John Donahoe
- Revenue: $12.825B (May 31, 2023)
- Market cap: $155.23B (August 22, 2023)
- Number of employees: 83,700 (2023)
Nike derives its name from the Greek victory goddess, no wonder it has been characterized with victory ever since. It is the global number one apparel and shoe company hence by default becoming the topmost competitor of Reebok.
The company gets its reputation from the fact that it designs, manufactures and sells only quality varieties of products that are really needed when playing soccer, basketball and running among other athletic activities.
Women, men, and children training have all become easier and more interesting courtesy of Nike as it sells sports-inspired products for all these groups and classes of people. Various recreational and competitive activities such as tennis, golf, and walking have their products having been branded Converse and Hurley, which is Nike’s marketing branding.
NIKE net income for the quarter ending May 31, 2023 was $1.031B. NIKE gross profit for the quarter ending May 31, 2023 was $5.595B. NIKE operating income for the quarter ending May 31, 2023 was $1.221B.
Through more than 1,000 retail stores worldwide, Nike far much outdoes the around 220 stores that sell Reebok sportswear. Due to its fantastic presence and turnover as well as brand equity, Nike is the topmost amongst all Reebok competitors.
2) Fila
- Product Type: Sportswear, footwear, and accessories
- Industry: Sportswear
- Founded date: 1911
- Founders: Ettore and Giansevero Fila
- Headquarters: Seoul, South Korea
- Area served: Worldwide
- Current CEO: Keun-Chang Yoon
- Number of employees: Over 11,000 (2023)
- Revenue: KRW 1.11 trillion( Q1, 2023)
- Market capitalization: $1.66 Billion( August 2023)
Fila saw that it was fit for exercisers to stay fit in style. The company, which has its subsidiary in Korea, designs, develops and markets leisure shoes, sportswear, athletic brand as well as other sports accessories. Through Fila’s website as well as at some of the major stores such as Foot Locker and Kohl’s, these ranges of products are sold.
One thing that has made Fila U.S.A give Reebok a big problem is its diversity in what it offers the sporting sector. Unlike Reebok that mainly specializes in running and training shoes, Fila deals in basketball, tennis, golf, soccer, running and yoga inspired sportswear as well as sports-inspired street wear.
The brand has over 100 stores all over the world and has a strong legacy since its inception.
The Net Profit was Euro 5.0 million. Fila brand revenues were ?233.2 billion in the first quarter of 2023.
Though Adidas is still a powerhouse when compared with Fila, the advertisement & marketing campaigns put in place by Fila will make it pass Reebok in the near future if the latter doesn’t up to its game.
3) PUMA
- Product Type: Footwear, apparel, and accessories
- Industry: Sportswear
- Founded date: 1948
- Founders: Rudolf Dassler
- Headquarters: Herzogenaurach, Germany
- Area served: Worldwide
- Current CEO: Bjorn Gulden
- Number of employees: 18,071 (2022)
- Revenue: €2.12 billion (Q2, 2023)
- Market capitalization: $10.32 Billion (August 2023)
The company designs and develops apparel, footwear as well as other sport inspired accessories that are sold under its brand name PUMA, Cobra Golf and Tretorn labels. Formed after Adi and Rudi Dassler, the two feuding German brothers split their family company into PUMA and Adidas, the brand is known as the cat which keeps on coming out in different stripes.
In January 2023, Puma was named a Top Employer globally, as well as in four regions and 22 countries.
Puma generated a Net income of € 55 million in the second quarter of 2023. Sales increase to € 2,121 million. Puma achieved its highest annual sales and EBIT ever in 2022.
Though PUMA holds shoes dear as its heritage, in the near past, apparel sale has grown at an unprecedented rate with athletic apparel options such as those for motorsports, men’s golf, and sailing gaining momentum as days go buy. PUMA comes number three on the list of the top Reebok competitors as far as design; development and sale of products are concerned. Puma is the third strongest Reebok Competitors and mainly takes on the company due to its pricing and product strategy.
4) Brooks Sports, Inc.
- Product Type: High-performance running shoes, clothing, and accessories.
- Industry: Sportswear.
- Founded date: 1914.
- Founders: John Brooks Goldenberg.
- Headquarters: Seattle, Washington, United States.
- Area served: Worldwide.
- Current CEO: James M. Weber.
- Market share: 23%
Brooks Sports is a Berkshire Hathaway subsidiary that has a focus on athletic apparel, shoes, and accessories. Targeting a worldwide market, it is a threat to all the main footwear and sporting apparel & accessory companies, especially those that have enjoyed dominance for long namely; Nike, Adidas, Puma and Fila etc. in 2015, all the sports footwear companies’ features were raffled when Brooks emerged the best in a study conducted by Stiftung Warentest, a Germany Consumer Organization, for the shoes’ ethical manufacturing standards.
Brooks Running was founded in 1914 and is one of the oldest sports footwear companies. Brooks shoes have been named “Best Women’s Running Shoe” and “Best Winter Running Shoe” by publications including Runner’s World and Sports Illustrated. Brooks running is headquartered in Seattle, Washington.
Brooks Running achieved record global revenue of $1.2 billion in 2022, up 6% over 2021 with growth in all regions. Brooks was the leading brand in the running specialty channel in 2021 and landed the top market share spot in adult running shoes in the athletic specialty and sporting goods channel.
5) New Balance
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: April 15, 1906.
- Founders: William J. Riley.
- Headquarters: Boston, Massachusetts, United States.
- Area served: Worldwide.
- Current CEO: Joe Preston.
- Number of employees: 6,500 (2023)
- Revenue: $5.3 billion (2022)
- Market share: 13.8%
It has a premium shoe making company with USA and UK being its main target markets. The much sponsorship that the company takes part in, such as in basketball competitions, Olympics, cycling, cricket and others have enabled it to establish itself as one of the most marketed footwear products on the market. Its premium quality helps it sell even the most. New Balance is a strong Reebok competitor especially in the USA.
New Balance currently has five manufacturing facilities in the United States.
New Balance had a 3.4% market share in the US sneaker market in 2022, making it the fifth-largest sneaker brand in the country in terms of dollar sales. New Balance said its worldwide sales totaled $4.4 billion last year.
6) Converse
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: February 9, 1908.
- Founder: Marquis Mills Converse.
- Headquarters: Boston, Massachusetts, United States.
- Area served: Worldwide.
- Current CEO: Jared Carver
- Number of employees: Over 1,800 (2023)
- Revenue: 2.43 billion U.S. dollars (May 31, 2023)
- Market share: 1.76%
- Parent: Nike, Inc. (2003–present)
A simple Google query seeking to know how to wear converse shoes will settle your doubts if you are convinced that the brand is well loved. The many articles that will pop up will speak it all for the shoes. Unfortunately, this is sad news to Reebok and other footwear manufacturing companies. The converse brand is very popular for its casual shoes that supplement the looks of casual clothing such as jeans hence it’s positioning as a serious footwear competitor in the industry.
Converse’s portfolio includes products under the Chuck Taylor All-Star, Cons, Jack Purcell, One Star, and Star Chevron trademarks. Converse has a wide market worldwide, operating in more than 160 countries around the world. It has a whopping revenue of $2.43 billion from across the world.
7) Under Armour
- Product Type: Footwear, apparel, and equipment.
- Industry: Sportswear.
- Founded date: September 25, 1996.
- Founder: Kevin Plank.
- Headquarters: Baltimore, Maryland, United States.
- Area served: Worldwide.
- Current CEO: Stephanie Linnartz.
- Number of employees: Over 17,000 (2023)
- Revenue: $1,317 Millions (June 30, 2023)
- Market capitalization: $3.13B (August 18, 2023)
The brand mainly targets the USA market, where it is a real thorn in the market share of Reebok, Nike, and Adidas among other companies. Outside the USA, it is present in at least 50 countries where it is mainly characterized with its premium image branding. The brand does powerful placements on many TV series and movies thus posing serious competition on the market.
Under Armour generated approximately two-thirds of its net sales from North America in 2023, with the remaining one-third coming from other regions worldwide. Under Armour Quarterly Net Income as of June 30, 2023 is $9 million.
8) Asics
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: December 1, 1949.
- Founders: Kihachiro Onitsuka.
- Headquarters: Kobe, Hyogo, Japan.
- Area served: Worldwide.
- Current CEO: Yasuhito Hirota.
- Number of employees: 8,886(2022)
- Revenue: $1.157B (March 31, 2023)
- Market capitalization: $6.58B (August 18, 2023)
Though Japan is mainly known for machinery and electronics, Asics has been able to break the jinx and emerge as one of the leading designers and manufacturers of sports shoes in the world. The company sponsors most gaming activities, especially in the US, the UK, and Australia, in Swimming, Netball, Rugby, football, tennis, athletics and hockey as these are where its interests are.
Today, ASICS is recognized as one of the world’s most influential sports brands, known for its high-quality footwear, apparel, and accessories
ASICS net income for the quarter ending March 31, 2023 was $0.124B. ASICS gross profit for the quarter ending March 31, 2023 was $0.581B.
9) K-Swiss
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: 1966.
- Founders: Art and Ernie Brunner.
- Headquarters: Westlake Village, California, United States.
- Area served: Worldwide.
- Current CEO: Michael Weinberg.
- Number of employees: 8,886(2022)
- Revenue: $1.157B (March 31, 2023)
- Market capitalization: $6.58B (August 18, 2023)
K-Swiss is an American brand that specializes in sneakers and tennis shoes as well as in apparel. After the 2014 rebranding that positions K-Swiss as America’s heritage as far as tennis branding is concerned, it has considerably taken a good market share of Reebok, Nike, Adidas, Puma, and others. It was founded in 1966 and is currently owned by Chinese sports equipment manufacturing company Xtep.
10) Air Jordan
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: 1984.
- Founders: Peter Moore, Tinker Hatfield, and Bruce Kilgore.
- Headquarters: Beaverton, Oregon, United States.
- Area served: Worldwide.
- Current CEO: John Donahoe (CEO of Nike).
- Number of employees: Over 7,000 (2023)
- Revenue: $5.1 billion (2022)
Since Nike is a powerhouse a dominant company in the industry, anything that comes from it is absolutely one that threatens the peace of other shoe manufacturing companies. This is exactly what Air Jordan is doing to Reebok and others. The brand features athletic clothing and basketball footwear. As far as these two sectors are concerned, Air Jordan has truly managed to threaten the peace of all the other companies targeting basketball and athletics.
The Air Jordan series was revolutionary at the time for not including the famous Nike Swoosh anywhere on the sneaker, which made the Air Jordan line stand out and have its own identity. Jordan Brand has since expanded into other sports including American football, baseball, and soccer.
The Jordan brand represents 10% of Nike’s total revenue; this has become 1/10 the size of Nike’s business model, which also comprises Converse as a separate brand.
The Air Jordan range has sold more than $3 Trillion dollars and changed an industry. Nike also offers unique partnerships with musicians and fashion designers to collaborate on new designs.
11) Adidas
- Product Type: Footwear, apparel, and equipment.
- Industry: Sportswear.
- Founded date: August 18, 1949.
- Founders: Adolf “Adi” Dassler.
- Headquarters: Herzogenaurach, Bavaria, Germany.
- Area served: Worldwide.
- Current CEO: Bjorn Gulden.
- Number of employees: 59,258 (2022)
- Revenue: $5.661B (March 31, 2023)
- Market capitalization:$38.33B (August 18, 2023)
Adidas AG is a German-based multinational corporation that specializes in athletic apparel, footwear, and accessories. The company was founded in 1949 by Adolf Dassler, whose nickname was Adi, and it is headquartered in Herzogenaurach, Bavaria, Germany. Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world, after Nike. Adidas has a global presence and operates in major markets such as Europe, North and South America, Asia-Pacific, Middle East, and Africa.
The company’s operating profit amounted to € 60 million (2022: € 437 million) in the quarter March 31, 2023. Adidas net income for the quarter ending March 31, 2023 was $-0.042B.
With a market base in about 160 countries globally through nearly 2,000 owned retail stores, 15,000 mono-branded franchise stores, and 150,000 wholesale doors, Adidas is the third most popular and top most sporting goods manufacturer in the world.
12) Bata
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: 1894.
- Founders: Tomas Bata and Antonín Bata.
- Headquarters: Lausanne, Switzerland.
- Area served: Worldwide.
- Current CEO: Sandeep Kataria.
- Revenue: 34.52 billion Indian rupees (2023)
- Market cap: ? 21,699 Cr (August 2023)
- Number of employees: 32,000
Bata Corporation is a multinational footwear, apparel, and fashion accessories manufacturer and retailer of Czech origin. It is a family-owned business that has been around for over 125 years and is organized into three business units: Bata, Bata Industrials (safety shoes), and AW Lab (sports style). The corporation is one of the world’s leading shoemakers by volume with 150 million pairs of shoes sold annually.
It has a retail presence of over 5,300 shops in more than 70 countries across five continents and 21 production facilities in 18 countries.
Today, Bata is the No.2 global footwear company and an international fashion icon. It has a portfolio company with more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak, or Toughees. Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization.
In financial year 2023, the net profit of Bata India Ltd. amounted to over three billion Indian rupees.
13) Liberty Shoes
- Product Type: Footwear.
- Industry: Sportswear.
- Founded date: 1954.
- Founders: Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal.
- Headquarters: Karnal, Haryana, India.
- Area served: India and other 25 countries.
- Current CEO: Adesh Gupta.
- Revenue: over six billion Indian rupees (2023)
- Market cap: 437.76 cr (September 2023)
- Number of employees: 4000
Liberty Shoes Limited is an Indian shoe company that was founded in 1954 in Karnal, Haryana. It started as a small shoe manufacturing unit and has now grown to produce 50,000 pairs of footwear a day through its six manufacturing units. They have a presence in more than 25 countries around the globe.
The company markets its products nationally and internationally under the brand name “LIBERTY” and its shoes are sold through multi-brand outlets and exclusive showrooms. Liberty Shoes has 400 exclusive stores across India and is now focusing on training its staff on tele-marketing so they may take online orders. The company also set up a joint venture in Russia to manufacture shoes in 1991, working under the name of M/S Liberty & Go.
14) Umbro
- Product Type: Footwear, apparel, and equipment.
- Industry: Sportswear.
- Founded date: 1924.
- Founders: Harold Humphreys and Wallace Humphreys.
- Headquarters: Manchester, England.
- Area served: Worldwide.
- Current CEO: Ben Smith.
Umbro is an English sports equipment manufacturer that specializes in football and rugby sportswear featuring their Double Diamond logo. The company was founded in 1924 in Wilmslow, Cheshire, and is currently based in Manchester. Umbro products are marketed in over 100 countries. Since 2012, the marque has been a subsidiary of American brand management company Iconix Brand Group.
Umbro has a rich history in sports, and their products have been worn by many teams and players over the years. They have designed kits for all 16 countries participating in the 1966 World Cup, and their brand has been associated with football and rugby for almost a century. Today, Umbro continues to be a popular brand for sports enthusiasts around the world, offering a wide range of products for both professional and amateur athletes.
15) Woodland
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: 1986.
- Founders: Harkirat Singh.
- Headquarters: Gurgaon, India.
- Area served: India, Nepal, Sri Lanka, Bangladesh, Bhutan, the Middle East, and Southeast Asia.
- Current CEO: Harkirat Singh.
- Revenue: Rs. 1,000 crore (2022)
Woodland is a brand that specializes in outdoor adventure sports shoes and apparel. The brand was founded in Quebec, Canada, in the 1980s by Aero Group, which manufactured winter boots for Canada and Russia. Woodland entered the Indian market in 1992 and has since then become a highly sought-after brand for millennials. The brand has expanded to Hong Kong, the Middle East, Dubai, and South Africa, but India still contributes 75 percent to its turnover. At present, Woodland has over 600 exclusive brand outlets across the country along with shelf space in 5500 MBOs.
The company sells premium and high-quality products through 500 company-owned-and-company operated exclusive stores and over 5,000 multi-brand retailers.
India’s leading footwear and apparel brand Woodland has closed FY22 with Rs. 1,000 crore revenue and is further expecting to grow over 20 per cent. Out of total revenue of the company, 25 per cent is from apparel. Woodland presently has a pan-India network of 550 stores.
16) Skechers
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: 1992.
- Founders: Robert Greenberg.
- Headquarters: Manhattan Beach, California, United States.
- Area served: Worldwide.
- Current CEO: Michael Greenberg.
- Number of employees: 15,100 (2022)
- Revenue: $2.013B (June 30, 2023)
- Market capitalization: $7.9B (August 18, 2023)
Skechers USA, Inc. is an American multinational footwear company founded in 1992 and headquartered in Manhattan Beach, California. It is the third largest footwear brand in the United States by revenue. Skechers offers one of the largest selections of lifestyle footwear that appeals to a broad range of consumers. The company has two distinct categories of footwear: lifestyle and performance. In 2011, Skechers launched its performance line for athletes and signed Meb Keflezighi as a spokesman.
Skechers has promoted its products with celebrities including singers Ava Max and Cha Eun-woo; television personalities Martha Stewart, Brooke Burke, and Amanda Kloots; baseball player Clayton Kershaw and boxer Sugar Ray Leonard; footballers Jamie Redknapp and Michael Ballack; and American football players Tony Romo, Howie Long, and Cris Carter. Skechers is now a global leader in footwear with more than 3,000 styles designed, developed, and marketed for men, women, and children.
In 2023, Skechers had its debut on the Fortune 500. Skechers U.S.A net income for the quarter ending June 30, 2023 was $0.153B. Skechers U.S.A gross profit for the quarter ending June 30, 2023 was $1.061B.
17) Hanesbrands
- Product Type: Footwear, apparel, and accessories.
- Industry: Sportswear.
- Founded date: 1901.
- Founder: John Wesley Hanes I.
- Headquarters: Winston-Salem, North Carolina, United States.
- Area served: Worldwide.
- Current CEO: Stephen B. Bratspies.
- Revenue: $1,439 (June 30 2023)
- Market cap: $1.8B (August 23, 2023)
- Number of employees: 51,000 (2022)
HanesBrands is an American multinational clothing company based in Winston-Salem, North Carolina. The company employs over 51,000 people internationally and is known for making everyday apparel that is comfortable, of high quality, and affordable. HanesBrands owns several clothing brands, including Hanes, Champion, Playtex, Bali, L’eggs, Just My Size, Barely There, Wonderbra, Maidenform, Berlei, and Bonds. HanesBrands products are sold everywhere consumers shop: at mass-merchandise, mid-tier, department-store, college bookstores, dollar-stores, food and drug, and club-store retailers, as well as directly to consumers via the Internet and nearly 1,000 company-owned retail stores worldwide.
Hanesbrands Quarterly Gross Profit as of June 30 2023 is $483 million. Hanesbrands Quarterly Net Income as of June 30 2023 is $-22 million.
18) Li-Ning
- Product Type: Footwear, apparel, and equipment.
- Industry: Sportswear.
- Founded date: 1989.
- Founder: Li Ning.
- Headquarters: Beijing, China.
- Area served: Worldwide.
- Current CEO: Li Ning.
- Revenue: RMB25.80 billion (2022)
- Number of emloyees: 4,610 employees (2022)
Li Ning Company Limited is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li Ning in 1990. The company has brand marketing, research and development, design, manufacturing, distribution, and retail capabilities. Li Ning Company intends to become an internationally competitive sporting goods brand. The products mainly include athletic shoes, apparel, sports equipment, and accessories produced by the company. Li-Ning has gradually become a leading international sports brand company representing China.
The overall cost of sales of the Group amounted to RMB13.32 billion in 2022.
Conclusion
If at all Reebok had maintained the pace it set during the 1980’s, it could still be the formidable company up to date. Unfortunately, after conquering the world, it relaxed till Nike came and conquered it. Today, Reebok has done a lot thus leading to its resurge into the sportswear arena.
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