The top Asus competitors are Lenovo, Apple, Dell, Samsung, Hewlett Packard, Compaq, Acer and others. Asus is one of the biggest computer and phone hardware manufacturer in the world. Established in 1989, it has become a force to reckon with in the industry over time, matching most of the renowned brands in the market.
The broadening market has made it possible for Asus to open up more than 55 services in about 34 nations. It also partners with over 400 companies all over the world increasing its visibility in the market. As of 2023, Asus had a market capitalization of around $8.43 Billion and a $16.67 B sales value. Its total employees are around 17,000.
Asus is the world’s 5th-largest PC vendor by unit sales as of January 2023. ASUS has won numerous awards and recognitions, including being recognized as one of Fortune magazine’s World’s Most Admired Companies and Interbrand’s ranking as Taiwan’s most valuable international brand. In the second quarter of 2023, PC shipments from Asus amounted to 3.9 million units worldwide.
Throughout its years of operation, Asus has mastered the art of producing a wide range of high-quality products that suit the specific needs of their customers.
Its slogan, In search of incredible, informs the commitment of the company towards manufacturing suitable products for their clientele. A brand of Asus’ caliber will obviously some very stiff competition in the market. Here are some of the top 14 Asus competitors in the market;
Table of Contents
Top 14 Competitors of Asus
1) Lenovo
- Product Type: Personal computers, smartphones, televisions, and wearable devices
- Industry: Technology
- Founded: 1984
- Founders: Liu Chuanzhi and 10 other engineers
- Headquarters: Beijing, China
- Area served: Worldwide
- Current CEO: Yang Yuanqing
- Revenue: $12.635B (March 31, 2023)
- Market cap: $11.18B (August 18, 2023)
- Number of employees: 77,000 (2023)
Lenovo is an international company specialized in manufacturing a wide range of computers and related consumer electronic devices. It was established in 1984, and it has its headquarters in Beijing, China. It has transformed to what it is now starting from a humble beginning to become one of the leading PC makers and suppliers in the world.
By the mid of 2023 Lenovo had a market Capitalization of $11.18B dollars. Its sales were estimated to be around $12.635B and has 77,000 employees around the world.
Lenovo Group net income for the quarter ending March 31, 2023 was $0.114B. Lenovo Group gross profit for the quarter ending March 31, 2023 was $2.143B.
In 2012, Lenovo ventured into manufacturing of smartphones, and in late 2014, it became the largest supplier of smartphones in the Chinese market. Presently, it has over 77000 employees in more than 70 countries all over the world. Its estimated revenue is approximately $12.635B , which explains why it is indeed a force to reckon in the world of computers and related products.
2) Apple
- Product Type: Consumer electronics, computer software, and online services
- Industry: Technology
- Founded: 1976
- Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
- Headquarters: Cupertino, California, United States
- Area served: Worldwide
- Current CEO: Tim Cook
- Revenue: $36.413B (June 30, 2023)
- Market cap: $2933.76B (August 30, 2023)
- Number of employees: 164,000 (2022)
Apple is known for producing some of the high-end computer devices that uniquely stand-out in the market. This brand blends technical innovation with the minimalistic design but ensures that they create innovative advertisements to help in pushing their products. Its headquarters is located in Cupertino, California.
As at 2023, Apple Inc has already opened approximately 522 stores with over 164,000 employees in the US and other major markets especially in Europe.
Apple net income for the quarter ending June 30, 2023 was $19.881B. Apple operating income for the quarter ending June 30, 2023 was $22.998B. Apple gross profit for the quarter ending June 30, 2023 was $36.413B.
Currently, the brand value of Apple stands at $2933.76B with an estimated annual revenue of $36.413B. Another significant aspect of brand Apple is that it has some of the most loyal customers in the world. It explains how powerful this brand is, given that it is not so widely spread, but it leads the industry in regards to sales and revenue.
3) Dell
- Product Type: Personal computers, software, and cloud computing services
- Industry: Technology
- Founded: 1984
- Founder: Michael Dell
- Headquarters: Round Rock, Texas, United States
- Area served: Worldwide
- Current CEO: Michael S. Dell
- Revenue: $20.922B (April 30, 2023)
- Market cap: $39.95B (August 18, 2023)
- Number of employees: 133,000(2023)
Dell is an American based multinational computer technology company with headquarters in Texas. It was established in 1984 and started to trade publicly in 1988. In 2013, it was sold out in a leveraged buyout worth$24.4 billion. Still, it is ranked as the third leading PC vendor worldwide by unit shipments. Dell is also one of the technology companies with the highest number of employees in the world standing at over 133,000 workers.
Dell is ranked 31st on the Fortune 500 list in 2022, up from 76th in 2021. It is also the sixth-largest company in Texas by total revenue, according to Fortune magazine.
Dell gross profit for the quarter ending April 30, 2023 was $5.018B. Dell net income for the quarter ending April 30, 2023 was $0.583B.
Other than PC market, Dell also generates substantial profit from its sale of servers in different parts of the world. The net revenue for Dell stands at $20.922B as at 2023. With such statistics, visible why Dell had to be on this list of the top 14 Asus competitors.
4) Samsung
- Product Type: Consumer electronics, home appliances, semiconductors, and more
- Industry: Technology
- Founded: 1938
- Founder: Lee Byung-chul
- Headquarters: Seoul, South Korea
- Area served: Worldwide
- Current CEO: Jong-Hee Lee
- Revenue: KRW 60.01 trillion (June 30, 2023)
- Market cap: $330.48 Billion (August 2023)
- Number of employees: 270,320 (2022)
Samsung Electronics is a multinational technology company in a wide range of electronics, digital media, and other telecommunication devices. It was established in 1969 and is based in Suwon, South Korea. Its diversity in manufacturing different technological devices has made it one of the leading and increased its popularity in the market over the years. Samsung has 270,320 employees all over the world.
It is the world’s largest manufacturer of mobile phones and smartphones, starting with the original Samsung Solstice and later, the popularity of its Samsung Galaxy line of devices. Its Operating profit rose sequentially to KRW 0.67 trillion as of second quarter 2023. As of August 2023 Samsung has a market cap of $330.48 Billion. This makes Samsung the world’s 24th most valuable company by market cap.
Samsung holds an important position in the computer market competing against some of the leading brands in the world. Apart from computers and other related products, it is also known for producing some of the most significant household electronics such as digital Television sets, refrigerators, and sound systems among others. Samsung’s global value stands at 234.08 billion U.S. dollars with a brand net value of USD 87.7 billion.
5) Hewlett Packard
- Product Type: Computing, data storage, and delivering services
- Industry: Information technology
- Founded: January 1, 1939
- Founders: William R. Hewlett and David Packard
- Headquarters: Palo Alto, California, United States
- Area served: Worldwide
- Current CEO: Enrique Lores
- Revenue: $12.913B (April 30, 2023)
- Market cap: $30.62B (August 18, 2023)
- Number of employees: 58,000 (2022)
Popularly referred as HP, this multinational American technology company is known for producing some of the high-quality computer devices for the longest time in history. However, the mother company split up in November 2015, where Hewlett Packard Enterprise and HP Inc emerged as different entities. At the last count before the split, Hewlett Packard had an estimated number of 58,000 employees worldwide. However, Hewlett Packard brand remains a strong brand in the market that other offers stiff competition to other players in the industry. This company has produced and supplied more than 550 supercomputers globally. HP Inc is focused on producing PC’s, printers and other related products while Hewlett Packard Enterprises majors in servers, financial services, IT consultancy among others.
HP net income for the quarter ending April 30, 2023 was $1.066B. HP gross profit for the quarter ending April 30, 2023 was $2.929B.
6) Compaq
- Product Type: Personal computers, servers, and peripherals
- Industry: Information technology
- Founded: February 16, 1982
- Founders: Rod Canion, Bill Murto, and Jim Harris
- Headquarters: Houston, Texas, United States
- Area served: Worldwide
Compaq was until 2002 one of the greatest American computer manufacturers. It was founded in 1982 but was acquired by Hewlett Packard Company in 2002. Nevertheless, Compaq is no longer an independent company the brand continues to sell as Hewlett Packard line of computers and other related items. Some of the PC’s that Compaq manufactured are still highly regarded in the market despite the fact that they are faced out.
7) Acer
- Product Type: Personal computers.
- Industry: Information technology
- Founded: August 1, 1976
- Founders: Stan Shih, Carolyn Yeh, and five others
- Headquarters: Xizhi, New Taipei City, Taiwan
- Area served: Worldwide
- Current CEO: Jason Chen
- Revenue: NT$58.26 billion (Q2, 2023)
- Market cap: $3.54 Billion (August 2023)
- Number of employees: over 7,713 (2022)
Acer Inc is a Taiwan company that manufactures and assembles computers. It is also ranked among the leading manufacturers of various computer hardware and other related components such as scanners, keyboards, and monitors among others.
Acer was founded in 1976 and has been growing to occupy its share in the market. In the second quarter of 2023, PC shipments from Acer amounted to 4.02 million units worldwide. It currently has more than 7, 000 employees in its different service and distribution centers in various parts of the world.
As of September 2022, Acer has over 7,713 employees worldwide, operating in 40 countries/territories. For the second quarter of 2023: gross profits reached NT$6.26 billion. Operating income was NT$1.05 billion, up and Net income was NT$1.39 billion.
It has since ventured into the smartphone manufacturing and assembling market, which is seemingly responding well to the demand.
8) IBM
- Product Type: Information technology (IT) products and services
- Industry: Information technology
- Founded: June 16, 1911
- Founders: Herman Hollerith, Charles Ranlett Flint, and Thomas J. Watson Sr.
- Headquarters: Armonk, New York, United States
- Area served: Worldwide
- Current CEO: Arvind Krishna
- Revenue: $15.475B (June 30, 2023)
- Market cap: $128.83B (August 18, 2023)
- Number of employees: 350,000
IBM Corporation is also a leading manufacturer of technology devices in the world. Commonly referring to International Business Machine Corporation, this company also offers technology consulting services to a broader global market. It was established in 1911 and currently has its headquarters in New York, USA.
IBM has employees all over the world estimated to be over 350, 000, with a global revenue of $15.475B. This explains why IBM is apparently one of the leading technology and computer brands to beat.
IBM is also known for investing in research and development, credited with the invention of automated teller machines (ATM). IBM continues to grow with the increased computer units and other technology services they offer in the market. IBM gross profit for the quarter ending June 30, 2023 was $8.501B. IBM net income for the quarter ending June 30, 2023 was $1.583B. IBM operating income for the quarter ending June 30, 2023 was $1.914B.
9) Sony
- Product Type: Consumer electronics
- Industry: Electronics
- Founded: May 7, 1946
- Founders: Akio Morita and Masaru Ibuka
- Headquarters: Tokyo, Japan
- Area served: Worldwide
- Current CEO: Kenichiro Yoshida
- Revenue: $4.957B (June 30, 2023)
- Market cap:$102B (August 18, 2023)
- Number of employees: 113,000 (2023)
Sony is a Japanese based multinational corporation specialized in producing technology and consumer electronics.
Sony has ventured into computers market but has never demonstrated as a fierce rival as such since it is more focused on innovating and producing quite a significant number of household electronic appliances. It recorded a gross global revenue of $4.957B in 2023.
It was founded in 1946 and has transformed to serve almost all areas in the world. Its products are widely accepted in different parts of the world, which has made it one of the leading technology companies in the world. Sony’s computer hardware products are not however common in different segments of the market. This is attributed to the fact that it majors in other areas of its production line hence overlooking its computer hardware market.
Sony net income for the quarter ending June 30, 2023 was $1.588B. Sony operating income for the quarter ending June 30, 2023 was $-14.652B. Sony gross profit for the quarter ending June 30, 2023 was $-6.901B.
Sony has its service centers in most of the countries all over the world and has managed to employ 113,000 employees in these different service and distribution centers. Sony nearly hit 40 million consoles sold earlier this year and tripled the number of consoles it shipped from January to March 2023 at 6.3 million units.
10) Toshiba
- Product Type: Consumer electronics, power systems, infrastructure systems, and others
- Industry: Electronics
- Founded: 1939
- Founders: Tanaka Hisashige and Ichisuke Fujioka
- Headquarters: Minato, Tokyo, Japan
- Area served: Worldwide
- Current CEO: Taro Shimada
- Revenue: $7.874B (March 31, 2023)
- Market cap: $13.52B (August 18, 2023)
- Number of employees: 106,648 (2023)
Toshiba Plant Systems and Services Corp was founded in 1923 and has its headquarters in Yokohama, Japan. Toshiba is one of the oldest Asian technology company that has dominated the global market. It has been producing a good number of different technology and consumer electronics. Toshiba is the world’s leading maker of notebook personal computers and is among the global leaders in semiconductors and LCDs.
Toshiba net income for the quarter ending March 31, 2023 was $0.365B. Toshiba gross profit for the quarter ending March 31, 2023 was $2.226B. Toshiba total assets for the quarter ending March 31, 2023 were $26.412B.
In the fiscal year 2022, Toshiba made total net sales of approximately 23.27 billion U.S. dollars globally. It currently has about 106,648 employees worldwide both at its distribution and service centers. Toshiba also has subsidiaries in Europe, Asia, America, and China. Similar to Sony, Toshiba also tends to offer a relatively low competition in the computer market. It is because it ventures more on household appliances and shifting slowly from manufacturing PCs and related products. It currently has a net revenue of about $7.874B which makes it one of the top 14 competitors of Asus in the market today.
11) Microsoft
- Product Type: Software, cloud computing, and consumer electronics
- Industry: Information technology
- Founded: April 4, 1975
- Founders: Bill Gates and Paul Allen
- Headquarters: Redmond, Washington, United States
- Area served: Worldwide
- Current CEO: Satya Nadella
- Revenue: $56.189B (June 30, 2023)
- Market cap: $2351.37B (August 18, 2023)
- Number of employees: 221,000 (2023)
Microsoft is an American international technology company that deals with a wide range of computer hardware, software and consumer electronics. It was founded in 1975 by Bill Gates, and it currently has its headquarters in Redmond, Washington. Typically, Microsoft has been generating the larger percentage of its revenue from the sale of software licenses. Other than dominating the operating system market, Microsoft has in the recent past turned to manufacturing devices such as gaming consoles and smartphones.
Microsoft is a top tech company with a 21% market share worldwide. Microsoft net income for the quarter ending June 30, 2023 was $20.081B. Microsoft gross profit for the quarter ending June 30, 2023 was $39.394B.
It has however not ventured much into manufacturing computer devices that would see it regarded as one of the leading competitors in the market. Its acquisition of LinkedIn in 2016 at the cost of $26 billion marks its largest addition to date. However, as of this year, Microsoft has an estimated number of 221, 000 employees under its stable all over the world. Its global revenue as of 2023 is estimated to be about $56.189B.
12) Intel
- Product Type: Microprocessors, chipsets, and other semiconductor products
- Industry: Information technology
- Founded: July 18, 1968
- Founders: Gordon Moore, Robert Noyce, and Arthur Rock
- Headquarters: Santa Clara, California, United States
- Area served: Worldwide
- Current CEO: Pat Gelsinger
- Revenue: $12.949B (June 30, 2023)
- Market cap: $147.17B (August 31, 2023)
- Number of employees: 131,900 (2022)
Intel Corporation is a multinational technology company that is best known for developing microprocessors found in most of the world’s personal computers. It is also the world’s largest manufacturer by revenue of semiconductor chips, a product used in most of the world’s electronic devices. Intel’s microprocessors are supplied and used in computers at several large tech companies, including Dell, HP, and Lenovo. In addition to microprocessors, Intel also manufactures graphics chips, flash memory, motherboard chipsets, and other computing devices. The company has invested heavily in the world of artificial intelligence, including the acquisition of A.I. chipmaker Habana Labs for $2 billion in December 2019.
Intel net income for the quarter ending June 30, 2023 was $1.481B. Intel operating income for the quarter ending June 30, 2023 was $-1.016B. Intel gross profit for the quarter ending June 30, 2023 was $4.638B.
13) Pegatron
- Product Type: Electronics
- Industry: Information technology
- Founded: 1989
- Founders: Stan Shih and JT Wang
- Headquarters: Taipei, Taiwan
- Area served: Worldwide
- Current CEO: Liao Syh-jang
- Revenue: NT$1,317.6 billion (2022)
- Market cap: $6.50 Billion (September 2023)
Pegatron Corporation is a Taiwanese electronics manufacturing company that develops computing, communications, and consumer electronics for branded vendors. It was founded on June 27, 2007, as a spin-off of ASUSTeK Computer. Pegatron’s primary products include notebooks, netbook computers, desktop computers, game consoles, handheld devices, motherboards, video cards, and LCD TVs, as well as broadband communication products such as smartphones, set-top boxes, and cable modems.
Pegatron has been accused of labor and environmental abuses over the years, particularly in China, where it has factories across the country. Apple, one of its major clients, has put the company on probation over these allegations and has suspended giving it any new business until corrective measures are taken. Pegatron has responded by removing student workers from production lines and working to ensure its labor standards are upheld.
14) EIZO
- Product Type: Monitors and display solutions
- Industry: Visual technology
- Founded: March 6, 1968
- Founders: Hideo Miyauchi and Hiroshi Yamazaki
- Headquarters: Hakusan, Ishikawa, Japan
- Area served: Worldwide
- Current CEO: Yoshitaka Jitsumori
EIZO is a Japanese visual technology company that was founded in March 1968. The name EIZO comes from the Japanese kanji meaning “image”. The company develops and manufactures high-end display products and other solutions for various markets, including business, healthcare, graphics, air traffic control, maritime, industrial, and security and surveillance. EIZO has subsidiaries in various countries, including EIZO GmbH, EIZO Technologies GmbH, EIZO Display Technologies (Suzhou) Co., Ltd., and EIZO Nordic AB. The company is headquartered in Hakusan, Ishikawa Prefecture.
EIZO offers a wide range of products and solutions for different industries. Some of the main products and solutions offered by EIZO are: Business Monitors, Graphics Monitors, Healthcare Monitors, Air Traffic Control Monitors, Maritime Monitors, Industrial Monitors, Security and Surveillance Monitors. EIZO also offers other solutions, such as operating room solutions for healthcare, and rugged solutions for military and aerospace applications. EIZO has R&D and manufacturing facilities in Japan, China, Germany, and the United States, and representation in more than 90 countries worldwide
According to one source, EIZO Corporation reported sales of JPY 80,849 million for the full year ended March 31, 2023.
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