Table of Contents
Top Direct Selling Companies
1. Amway
Amway is a global direct-selling company based in the United States. It was founded in 1959 and offers various health, beauty, and home care products. The brand’s sales approach focuses on personal retailing and inviting people to become independent, direct sales consultants or company representatives. In 2022, the company posted global sales of $8100 million.
Amway is loved for its quality products, business opportunities, and commitment to social responsibility. Millions of Amway sellers, known as Amway Business Owners, spread across the globe, appreciate the brand for allowing them to own and manage a business with little startup cost.
2. Natura & Co (Avon, The Body Shop)
An umbrella company, Natura & Co, holds some of the most recognizable brands in the beauty industry, including Avon, The Body Shop, and Natura. The Brazilian company reported an approximately $ 6910 million annual gross revenue in 2022.
What sets Natura & Co. apart from many direct sales companies and makes it popular among consumers is its unwavering commitment to sustainable, ethical, and purpose-driven business practices. Each brand under its belt holds distinct values, such as Avon’s breast cancer awareness initiatives or The Body Shop’s fight against animal testing, that resonate deeply with the consumers.
3. Herbalife
Herbalife is a global nutrition company that develops and sells dietary supplements, weight management, sports nutrition, and personal care products. In 2022, Herbalife reported net sales of $ 5,200 million.
Herbalife’s popularity comes from its high-quality, scientifically-developed products and personalized approach to nutrition. The brand promotes a healthy, active lifestyle and offers customers a supportive community environment, making its weight management and nutritional products an appealing choice for many people worldwide.
4. eXp Realty
eXp Realty is a rapidly growing, cloud-based real estate brokerage and franchise company. In 2022, they reported a staggering annual revenue of $4600 million.
eXp Realty’s popularity stems from its innovative, disruptive model in the real estate industry. The company leverages the cloud-based environment to cut traditional office costs, passing savings onto agents and clients and offering an impressive revenue share program — making it an attractive brand for real estate professionals and customers.
5. Vorwerk
Vorwerk is a Germany-based, diverse global company that produces high-quality products ranging from household appliances to cosmetics. It’s known for its flagship Thermomix kitchen appliance and Kobold vacuum cleaner. The brand garnered an annual revenue of around $ 4,100 million in 2022.
People love Vorwerk because of its premium, reliable products and unique direct-selling approach. Its demonstration-based selling method allows customers to experience the products at home before purchasing, ensuring high customer satisfaction. Furthermore, Vorwerk has built customer trust over its long history since its establishment in 1883.
6. Infinitus
Infinitus is a Hong Kong-based direct sales company that produces and distributes Chinese herbal health products, skincare, and personal care items. Established in 1992, the company is a LKK Health Products Group subsidiary. Infinitus reported a significant annual revenue of $ 3200 million in 2022.
The success of Infinitus lies in its blend of traditional Chinese medicine with modern scientific research. Infinitus possesses high-quality, innovative products that promote health and well-being using natural ingredients. The brand has built a loyal following thanks to its premium offerings alongside a reliable and lucrative business model for its independent distributors.
7. Coway
Coway is a South Korean company founded in 1989 that specializes in home wellness appliances, offering air purifiers, water purifiers, and bathroom appliances. In 2022, Coway reached an impressive annual revenue of $ 2900 million.
Coway is devoted to helping people lead healthier, happier lives by enhancing the quality of their home environment. The brand’s advanced and stylish products and exceptional customer service are essential to its growing popularity among families worldwide. Moreover, its innovative appliances protect users from harmful pollutants and allergens, earning high praise from health-conscious consumers.
8. PM-International
PM-International is a German direct-selling company that markets premium dietary supplements and beauty products, founded in 1993. Their flagship brand, FitLine, is focused on health, fitness, and weight management. In 2022, PM International reported an annual revenue of $ 2890 million.
PM-International appeals to consumers with its commitment to producing premium, innovative, and effective products. All FitLine nutrition products are developed using the company’s proprietary Nutrient Transport Concept, ensuring optimal absorbability and efficacy. As a result, FitLine’s customer satisfaction is high, and the brand has managed to attract a global community of fans, including top athletes.
9. Primerica
Primerica is a United States-based financial services and insurance company operating in a multi-level marketing model. Founded in 1977, Primerica provides middle-income families with life insurance, investment products, and debt solutions. The company reported an annual revenue of $ 2720 million in 2022.
Primerica has gained popularity by offering tailored financial solutions and education to a middle-income demographic often overlooked by traditional financial institutions. Primerica’s strong customer relationships are built through a network of dedicated representatives passionate about helping families achieve financial security and peace of mind.
10. Melaleuca
Melaleuca is an Idaho-based health and wellness company founded in 1985. It manufactures eco-friendly household products, nutritional supplements, personal care items, and essential oils. In 2022, Melaleuca recorded an annual revenue of $ 2400 million.
Melaleuca’s impressive following is owed to its focus on safe, eco-friendly products made from natural ingredients and the effectiveness of its offerings. Consumers appreciate that Melaleuca prioritizes wellness, sustainability, and social responsibility through its extensive product catalog. Furthermore, the company’s referral marketing program allows customers to share their positive experiences with others, fostering brand loyalty, customer base, and community growth.
11. Nu Skin
Nu Skin is a global leader in premium-quality beauty and wellness products, including skincare, cosmetics, supplements, and personal care items. The company was founded in 1984 and employs a direct selling model for product distribution. Nu Skin’s annual revenue surpassed $ 2230 million in 2022.
Nu Skin’s popularity stems from its commitment to innovation and a scientific approach to product formulation. The brand consistently offers groundbreaking solutions that enhance beauty and well-being, such as the ageLOC anti-aging skincare line. In addition to a product portfolio that excels in efficacy and luxury, the company provides lucrative business opportunities to its global network of independent distributors.
12. Mary Kay
Mary Kay is a household name in the cosmetics industry, specializing in makeup, skincare products, and fragrances. Established in 1963, the company operates a direct sales model through its renowned independent beauty consultants. Mary Kay’s annual revenue reached $ 2200 million in 2022.
The timeless appeal of Mary Kay lies at the intersection of product quality, entrepreneur empowerment, and philanthropic initiatives. The company’s wide range of innovative beauty products consistently receives consumer praise. Moreover, Mary Kay offers independent beauty consultants the opportunity to build their businesses and make a difference through support for causes like domestic violence awareness and women’s cancer research.
13. Utility Warehouse – Telecom Plus
Utility Warehouse (UW), a subsidiary of Telecom Plus, is a UK-based company offering essential home services such as energy, broadband, mobile, and insurance products. Founded in 1996, the company acquired an annual revenue of $2030 million in the fiscal year ending 2022.
Utility Warehouse thrives on its reputation for transparent pricing, simplicity, and excellent customer service. The company offers convenience to users by bundling multiple services into one consolidated bill, often leading to significant savings. Additionally, through its network marketing model, UW empowers individuals to supplement their income by promoting its services as independent distributors.
14. Young Living
Established in 1993, Young Living is one of the leading brands in essential oils and related wellness products. The company’s proprietary Seed to Seal process ensures the highest quality standards for its offerings. As of 2022, Young Living reported an impressive annual revenue of $ 2000 million.
Consumers are drawn to Young Living for its unwavering commitment to purity, customer well-being, and ecological sustainability. The brand’s thoughtful cultivation and production practices resonate with the increasingly eco-conscious market. Young Living’s community-focused approach fosters a network of customers and distributors passionate about the benefits and shared experiences essential oils bring to their lives.
15. Forever Living Products
Forever Living Products (FLP) is a multi-level marketing company specializing in aloe vera and bee-derived products. Founded in 1978, FLP offers items ranging from health and wellness supplements to skincare and cosmetics. The company had an estimated annual revenue of $ 1800 million in 2022.
The key to Forever Living’s enduring appeal is its focus on high-quality, natural products derived from ethically sourced ingredients. Devoted customers appreciate the brand’s commitment to utilizing the health benefits of aloe vera and bee products. Forever Living also provides an attractive business opportunity through its direct selling model, empowering a global network of independent distributors to share the brand’s benefits with others.
16. DoTerra
DoTerra is an American company that primarily offers essential oils and wellness products. Founded in 2008, the company’s mission is to share therapeutic-grade essential oils with the world. Doterra generated an estimated annual revenue of $1750 million as of 2022.
DoTerra is a beloved brand due to its high quality and purity of essential oils. The company prides itself on sourcing the oils from native plants grown in ideal conditions. Additionally, DoTerra provides a vast line of personal care products, dietary supplements, and healthy living products, all-embracing the natural power of essential oils.
17. Optavia – Medifast
Optavia – Medifast is a global company specializing in health and wellness products, particularly weight management programs. Optavia, as a brand under Medifast, provides comprehensive plans to assist individuals in achieving their health goals. Medifast had an annual revenue of $1600 million in 2022.
Optavia is highly appreciated due to its scientifically proven, safe, and effective products for individuals seeking weight loss and overall health improvement. Their weight management plans are designed with one-on-one coaching and a community that drives members’ self-confidence and motivation to achieve their health goals.
18. Atomy
Atomy is a South Korean company that distributes various categories of products, including skincare, personal and home care products, health supplements, and household products. The company made an estimated $1540 million in annual revenue as of 2022.
Atomy is famous for offering high-quality products at competitive prices. The brand’s “Absolute Quality, Absolute Price” philosophy makes it loved among consumers. Besides, they use natural ingredients to minimize skin irritations while optimizing skin health effects.
19. Tupperware
Tupperware is an iconic global company renowned for its line of products that includes preparation, storage, and serving solutions for kitchens and homes. Being a globally recognized brand, the company generated an annual revenue of about $1305 million in 2022.
Tupperware is a well-loved brand primarily due to its innovative, durable, high-quality products. Tupperware has revolutionized food storage solutions, with most items known for their airtight seals. Their products are famously long-lasting, often being passed down through generations.
20. JoyMain Int.
JoyMain Int., which shares its name with its parent company Joymain Sci & Tech, is a Chinese company involved in developing, manufacturing, and selling healthcare products. The company’s annual revenues are estimated to be around $1300 million as of 2022.
JoyMain Int. is widely recognized and popular due to its significant contribution towards health and wellness products. They combine technology, science, and natural elements to develop products that enhance the welfare of all the companies’ users. They offer a broad array of products, from bedding to healthcare items, all promising to improve the quality of life of their consumers.
Conclusion
As we wrap up our journey through the realm of top direct-selling companies, it’s clear that this industry is in 2025 more than just about selling products; it’s about creating meaningful connections, fostering personal growth, and empowering entrepreneurial spirits.
These companies have demonstrated exceptional business acumen and redefined the art of direct selling by prioritizing customer engagement and community building. Whether you’re looking to embark on a new business venture or seeking inspiration from the best in the product sales field, the stories of these companies offer a wealth of insights and motivation.
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Subash Joneja New Jersey says
DearMr.Hitesh Bhasin,
E- Marketing has done good for end users / customers . Every one knows distinct
Benefits I need not repeat.
Prospective customer visits the retail store / shop / mall gets full product info. discusses with experienced sales person and makes up his mind towards purchase after ascertaining the price , he has only made a selection not made purchase by making Payment. Thanks the sales staff leaves shop starts exercise with Amazon.
who offer same product , manufacturer guarantee warranty , door delivery ,payment
against delivery and price much Lower than any other outlet..
Do u think other than AMAZON any one else will survive.
Establishment rental , cooling heating , salaries of staff . Do u foresee any hope situation to improve , Big NO!
The sooner u close u reduce your liabilities.
Unemployment, compare with manpower deployed by Amazon and many others.
I read in news paper Amazon has finalized huge premises in New Jersey ( old Plastic factory) as their massive warehouse / supply center.
U name the product AMZ is willing to do prompt door delivery ,even one unit will be supplied.
I had my retail store and m the victim of E – Marketing. CLOSED.
What is the Future of Retaires , shop owners and Malls ?
Vipin yadav says
Sir there are all direct selling company is no.1 how to check real no.1 company in India
Jitendrakumar says
Galeza
dharmendra kumar says
fild work
Manash Chatterjee says
I do work food catering/home delivery. Plese contackt phone.
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Rahul Ujjainkar says
Why Vestiges not listed here ???
Rathi Sahay says
Because vestige is under top 100 Company. 92 by rank.
Rabi Bayen says
Why IMC not listed here???
Linda Carol White says
Why is limelife not here?
John H. Villarreal says
Such a great post, Thanks for sharing with us.