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Top 50 Cosmetics Brands in the World in 2024 (With Statistics)

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This article lists the top cosmetic brands as per their overall performance across the globe. Cosmetics, which are also known by the name, Makeup, are available in various products with a variety of choices that put the user in difficult to choose from them.

The revolutionary changes that are seen in the cosmetic industry have bought a lot of popular products for hair and face across the world. Top cosmetic brands make various beauty products like mascara, lipstick, eyeshadow, foundation and many more.

These are the top cosmetics brands in the world.

Top 50 cosmetic brands in 2024

1. L’Oreal Paris

L'Oreal Paris

  • Revenues: €32.2 billion USD (2023)
  • Origin Country: France
  • CEO: Nicolas Hieronimus
  • Founder: Eugene Schueller
  • Founded: 1907
  • Headquarters: Clichy, France
  • Employees: 85,000+ (2023)
  • Market Value: €200 billion USD (2023)
  • Revenue:  $42 billion (2022)
  • Sales: 20.57 billion euros (half yearly 2023)
  • Net Income (TTM): €5.7 billion USD (2023)
  • Annual Operating Income: €7.2 billion USD (2023)
  • Total Assets: €150 billion USD (2023)
  • Market Capital: €200 billion USD (2023)

L’Oreal Paris occupies the top position in terms of brand value in the list of the top cosmetic brands worldwide in 2024. L’Oreal Paris is a cosmetics brand that offers makeup, skincare, hair care, and men’s products. It is committed to quality, scientific excellence, and innovation, and is proud to be the world’s leading cosmetics brand that makes beauty available to all.

L’Oreal Paris is headquartered in France and has a global presence. L’Oreal Paris is also present in the United States, where it leads the 1 beauty market in the world with its portfolio of more than 30 iconic beauty brands that reach consumers in every category and distribution channel

L’Oreal Paris has been one of the first cosmetic brands to develop new technologies that have helped it adapt to change and make inroads despite the pandemic. The best thing it did was to personalize products to suit the individual needs of its customer.

It has capitalized on the digital marketing format and outperformed its rival brands with a greater margin. The French origin personal care brand has put its onus on hair care, perfume, makeup, sun protection, skincare, and hair color. Its slogan “Because You’re Worth it” depicts the company’s working attitude perfectly.

2. Gillette

Gillette

  • Revenues: $8.4 billion USD (2023)
  • Origin Country: United States
  • CEO: Gary Coombe
  • Founder: King C. Gillette
  • Founded: 1901
  • Headquarters: Boston, Massachusetts, United States
  • Employees: 7,000+ (2023)
  • Market Value: $10 billion USD (2023)
  • Brand Value: 6.6 billion U.S. dollars  (2023)
  • Revenue (TTM): $8.4 billion USD (2023)
  • Net Income (TTM): $1.2 billion USD (2023)
  • Annual Operating Income: $1.5 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $10 billion USD (2023)

Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Gillette is the fourth-highest valued cosmetic brand.

Gillette is a personal care brand that deals primarily in shaving supplies and safety razors. The American origin company was launched in the year 1901 and since then has come a long way by spreading its product presence to most parts of the world.

Gillette offers a wide range of personal-care products for men and women, including deodorants, shampoos, and hair spray. Acquisitions of other companies have added pens, stationery supplies, and small appliances to its product line. Shaving equipment, however, still accounts for slightly over 70% of Gillette’s profits. Gillette’s website offers a variety of men’s razors and shaving products, including the Heated Razor Starter Kit, the GilletteLabs Exfoliating Bar Razor, and the SkinGuard razor.

Some of the global celebrities like Tiger Woods and Roger Federer have been part of its marketing and advertising strategies to make it one of the world’s most visible brands.

3. Nivea

Nivea

  • Revenues: €12.5 billion USD (2023)
  • Origin Country: Germany
  • CEO: Stefan Heiden
  • Founder: Paul Carl Beiersdorf
  • Founded: 1882
  • Headquarters: Hamburg, Germany
  • Employees: 25,000+ (2023)
  • Market Value: €15 billion USD (2023)
  • Revenue (TTM): €12.5 billion USD (2023)
  • Net Income (TTM): €2.2 billion USD (2023)
  • Annual Operating Income: €2.8 billion USD (2023)
  • Total Assets: €100 billion USD (2023)
  • Market Capital: €15 billion USD (2023)
  • Sales: €2.7 billion ( first half of 2023)

With a brand value of  $6.6 billion US dollars, Nivea occupies the 3rd spot in terms of brand value in the list of the top 10 valuable cosmetic brands worldwide in 2024. Nivea is a skincare brand that offers a wide range of products.

Nivea was founded over 100 years ago and invented modern skincare with Nivea Creme. Nivea is a German origin company launched in the year 1911 and is currently owned by Beiersdorf AG. It is a personal care brand with an onus on products related to body care.

Nivea works with over 50 institutions around the world to ensure that its products are suitable for different skin types. Nivea is a trusted skincare brand that embodies closeness, security, and credibility. Nivea has set up its own laboratory for Asia and Latin America, where it conducts research specifically aimed at skin types and climate conditions found in these regions.

Quality has been an essential factor for the brand, which is why it has been able to increase its customer base year after year. Mass retailers have helped in global sales even during the year 2023, which witnessed so much upheaval.

4. Estee Lauder

Estee Lauder

  • Origin Country: United States
  • CEO: Fabrizio Freda
  • Founder: Estée Lauder, Joseph Lauter
  • Founded: 1946
  • Headquarters: New York City, New York, United States
  • Employees: 63,000+ (2023)
  • Revenues: $3.751B (quarter ending March 31, 2023)
  • Market Value: $140 billion USD (2023)
  • Net Income : $0.156B (quarter ending March 31, 2023)
  • Annual Operating Income: $4.4 billion USD (2023)
  • Total Assets: $22.715B (quarter ending March 31, 2023)
  • Market Capital: $61.42B (August 4, 2023)

One of the brands that have shown extraordinary growth in brand value is Estee Lauder. Estée Lauder is the second-highest valued cosmetic brand. Estée Lauder is a company that produces and sells beauty products, including skincare, makeup, fragrance, and hair care products.

The company was founded by Estée Lauder in 1946 with four skincare products and has since grown to become one of the world’s leading manufacturers and marketers of quality beauty products. Estée Lauder products are sold in more than 135 countries and territories, and in the U.S., they are available in better department stores and specialty stores.

The Estée Lauder Companies owns and operates a number of brands, including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

5. Clinique

  • CliniqueRevenues: $7.5 billion USD (2023)
  • Origin Country: United States
  • CEO: Fabrizio Freda
  • Founder: Estée Lauder, Evelyn Lauder
  • Founded: 1968
  • Headquarters: New York City, New York, United States
  • Employees: 45,000+ (2023)
  • Market Value: $70 billion USD (2023)
  • Revenue (TTM): $7.5 billion USD (2023)
  • Net Income (TTM): $1.6 billion USD (2023)
  • Annual Operating Income: $2.0 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $70 billion USD (2023)
  • Brand Value: 4.8 billion U.S. dollars (2023)

Clinique is a brand that offers skincare, makeup, fragrances, and gifts. With a brand value of 4.8 billion U.S. dollars, Clinique is at the 8th position in the list of the top 10 valuable cosmetic brands worldwide.

Clinique is a division of its holding company Estee Lauder. The American origin company was launched in 1968 and has its base in New York City in the United States. It is associated with the manufacturing aspect of products related to fragrances, toiletries, skincare, and cosmetics. All of their products are allergy tested and dermatologist tested.

Clinique’s makeup collection includes products such as foundation, lips, and eyes that are powered by skincare. All of their makeup products are oil-free.

6. Guerlain

Guerlain

  • Revenues: €3.6 billion USD (2023)
  • Origin Country: France
  • CEO: Laurent Boillot
  • Founder: Pierre-François Pascal Guerlain
  • Founded: 1828
  • Headquarters: Paris, France
  • Employees: 3,500+ (2023)
  • Market Value: €5 billion USD (2023)
  • Revenue (TTM): €3.6 billion USD (2023)
  • Net Income (TTM): €600 million USD (2023)
  • Annual Operating Income: €750 million USD (2023)
  • Total Assets: €40 billion USD (2023)
  • Market Capital: €5 billion USD (2023)

Guerlain is a brand that specializes in skincare, perfume, and makeup.  Guerlain occupies the 6th position in the list of the top 10 valuable cosmetic brands worldwide.

Guerlain is a French origin company founded in the year 1828 and has its headquarters based in Levallois-Perret, France.  It acts as a subsidiary of its parent company LVMH and is currently one of the world’s oldest and iconic cosmetic brands. It deals with products related to hair care, skincare, cosmetics, and perfumes.

Guerlain is known for its legendary fragrances, such as Shalimar, which symbolizes a mythical love story. They have a wide range of perfumes for both women and men, with unique compositions based on exceptional raw ingredients.

7. Shiseido

Shiseido

  • Origin Country: Japan
  • CEO: Masahiko Uotani
  • Founder: Arinobu Fukuhara
  • Founded: 1872
  • Headquarters: Tokyo, Japan
  • Employees: 68,000+ (2023)
  • Market Value: $50 billion USD (2023)
  • Revenue: $1,824 million (March 31, 2023)
  • Net Income: $66million (March 31, 2023)
  • Annual Operating Income: $3.0 billion USD (2023)
  • Total Assets: $9,620 million USD (March 31, 2023)
  • Market Capital: $50 billion USD (2023)

Shiseido is currently placed at 11th position in the top  valuable cosmetic brands.

Shiseido is a Japanese company founded in 1872 and serves a worldwide audience from headquarters based at Chuo, Tokyo. It is associated with the consumer goods industry and deals with cosmetic products like fragrance, haircare, skincare, etc. Shiseido has a portfolio of prestige beauty brands that includes SHISEIDO, NARS, Clé de Peau Beauté, and several fragrance brands including ISSEY MIYAKE and narciso rodriguez. They operate in approximately 120 countries and regions around the world.

The personal care brand is one of the oldest companies in the business and has been able to carve out a niche place with some of the finest and qualitative products.

8. Pantene

Pantene

  • Revenues: $8.1 billion USD (2023)
  • Origin Country: United States
  • CEO: Sundar Raman
  • Founder: Heinz Scheider
  • Founded: 1945
  • Headquarters: Skillman, New Jersey, United States
  • Employees: 4,500+ (2023)
  • Market Value: $20 billion USD (2023)
  • Revenue (TTM): $8.1 billion USD (2023)
  • Net Income (TTM): $1.4 billion USD (2023)
  • Annual Operating Income: $1.8 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $20 billion USD (2023)
  • Brand Value: 4.64 billion U.S. dollars (June 2023)
  • Sales: $20.1 billion (April 2023)

With a brand value of 4.64 billion U.S. dollars, Pantene is at 18th position in the list of the top valuable cosmetic brands worldwide. Pantene is a brand of hair care products that offers shampoos, conditioners, styling products, and hair treatments designed to meet individual hair needs. The brand was first introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient.

Pantene is a subsidiary of its parent company Procter & Gamble. It is associated with the personal care sector and deals with hair care products. Pantene is committed to making the best possible hair care products that are safe and effective for people and the environment. The brand uses industry-leading testing and stability studies to ensure that every product maintains its safety and performance throughout its lifetime. Pantene offers different collections of hair care products, including the award-winning Miracle Rescue Deep Conditioning Treatment, Weightless Conditioning, and Daily Moisture Collection Shampoo & Conditioner

Its product line is one of the finest in the world, and this is why it has been able to survive and flourish at a steady pace. Some of its famous ambassadors are Selena Gomez, Anushka Sharma, and Priyanka Chopra, etc.

9. Dove

Dove

  • Revenues: $6.7 billion USD (2023)
  • Origin Country: United Kingdom
  • CEO: Erin Loos Cutright
  • Founder: Henry J. Lyons
  • Founded: 1957
  • Headquarters: London, United Kingdom
  • Employees: 6,000+ (2023)
  • Market Value: $15 billion USD (2023)
  • Revenue (TTM): $6.7 billion USD (2023)
  • Net Income (TTM): $1.2 billion USD (2023)
  • Annual Operating Income: $1.5 billion USD (2023)
  • Total Assets: $50 billion USD (2023)
  • Market Capital: $15 billion USD (2023)
  • Brand Value: 6.5 billion U.S. dollars (2023)
Also Read  Top 30 Most Expensive Clothing Brands in the World in 2024

Dove is at the 5th position in the list of the top valuable cosmetic brands. The brand was established in the United States in 1955 by Vincent Lamberti, who was granted the original patents related to the manufacturing of Dove while he worked for Lever Brothers. Dove’s logo is a silhouette profile of the brand’s namesake bird. The company has numerous manufacturing facilities worldwide and has spread its product presence to nearly one hundred and fifty countries.

Dove is a personal care brand owned by Unilever that offers a range of products such as body washes, hand and body lotions, facial cleansers, deodorants, and hair care products.

Its product portfolio is meant for babies, men, and women, and this is why it has been able to maintain its high growth during these trying times when most companies are struggling and showing downward trends

10. Garnier

Garnier

 

  • Revenues: €7.3 billion USD (2023)
  • Origin Country: France
  • CEO: Thibaud de Saint-Denis
  • Founder: Alfred Amour Garnier
  • Founded: 1904
  • Headquarters: Clichy, France
  • Employees: 8,000+ (2023)
  • Market Value: €15 billion USD (2023)
  • Revenue (TTM): €7.3 billion USD (2023)
  • Net Income (TTM): €1.3 billion USD (2023)
  • Annual Operating Income: €1.7 billion USD (2023)
  • Total Assets: €60 billion USD (2023)
  • Market Capital: €15 billion USD (2023)

Garnier is the eighth-highest valued cosmetic brand. Garnier is a French origin company founded in the year 1904 and acts as a subsidiary of its parent company L’Oreal. It is a cosmetic brand that deals in hair care, skincare, and cosmetic products. Garnier makes products for mass consumption and has a variety of products in its kitty to suit the consumer’s individual needs.

Garnier’s hair care products include shampoos, conditioners, hair masks, and leave-in treatments. The brand’s hair color products include Nutrisse, Olia, and Whole Blends. Garnier’s skin care products include facial cleansers, moisturizers, BB creams, makeup removers, and face masks for all skin types.

The cosmetic industry has tried to stay strong in these challenging times and has been somewhat successful in its efforts. The consumer has become price-conscious, no doubt, but he has not stopped spending on cosmetics, which he considers essential. The cosmetic industry’s product portfolio is very diverse, and it is this diversity that has been its saving grace.

Some of the other Top 40 Cosmetics Brands in the World in 2021 include

11. Maybelline New York

Maybelline New York

  • Revenues: $7.2 billion USD (2023)
  • Origin Country: United States
  • CEO: Victor Puig
  • Founder: Thomas Lyle Williams
  • Founded: 1915
  • Parent Company: L’Oréal
  • Celebrity Collaborations: Gigi Hadid, Zendaya, Shay Mitchell, and Patrick Starr
  • Headquarters: New York City, New York, United States
  • Employees: 6,000+ (2023)
  • Market Value: $10 billion USD (2023)
  • Revenue (TTM): $7.2 billion USD (2023)
  • Net Income (TTM): $1.3 billion USD (2023)
  • Annual Operating Income: $1.7 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $10 billion USD (2023)

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. The brand was founded in 1914 by Thomas Lyle Williams. Maybelline New York became a subsidiary of L’Oréal, a French cosmetics company, in 1996.

The brand offers more than 200 products, combining technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. Maybelline New York is known for its high-performance makeup that is tried and tested on the streets of New York City. The brand aims to offer innovative, accessible, and effortless cosmetics for every woman.

Product Portfolio: Cosmetics, personal care, fragrance and skincare. For face (foundation, concealer, powder, blush), eyes (mascara, brow, eyeliner, eye shadow), lips (lipstick, lip balm, lip liner, lip gloss), nails (nail colour), brushes, beauty tips etc.

  1. SUPER STAY MATTE INK LIQUID LIPSTICK
  2. SUPERSTAY FULL COVERAGE FOUNDATION
  3. FIT ME MATTE + PORELESS POWDER
  4. EXPERT WEAR EYE SHADOW

12. M.A.C

Mac

  • Revenues: $4.2 billion USD (2023)
  • Origin Country: Canada
  • CEO: Fabrizio Freda
  • Founder: Frank Toskan and Frank Angelo
  • Founded: 1984
  • Parent Company: Estée Lauder Companies
  • Headquarters: New York City, New York, United States
  • Employees: 14,000+ (2023)
  • Market Value: $10 billion USD (2023)
  • Revenue (TTM): $4.2 billion USD (2023)
  • Net Income (TTM): $800 million USD (2023)
  • Annual Operating Income: $1 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $10 billion USD (2023)

M.A.C Cosmetics, short for Make-up Art Cosmetics, is a well-known makeup brand that was founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. M.A.C Cosmetics has been a pioneer in promoting diversity and inclusivity in the beauty industry. They were the first brand to invest in training unconventional beauties to work at their counters, including individuals of all genders with bold hair colors, piercings, and tattoos.

M.A.C Cosmetics has gained popularity through word-of-mouth endorsements from makeup artists, models, photographers, and journalists worldwide. It is sold in over 120 countries and territories, and its popularity has grown through its presence at over 200 fashion week shows around the world.

M.A.C Cosmetics became a subsidiary of Estée Lauder Companies in 1998.

Leading subsidiaries:

1. ARTISTRY – Professional make-up

Product portfolio: skincare, cosmetics, personal care

2. PRO PALETTE SHADOW/CONCEALER X4 (COMPACT)

3. LOVE ME LIQUID LIP COLOUR

4. STUDIO RADIANCE FACE AND BODY RADIANT SHEER FOUNDATION

Celebrity Collaborations

1. Madonna

2. Rihanna

13. Head & Shoulders

Head & Shoulders

  • Revenues: $3.5 billion USD (2023)
  • Origin Country: United States
  • CEO: Sunder Raman
  • Founder: Hans Schwarzkopf
  • Founded: 1961
  • Parent Company: Procter & Gamble
  • Headquarters: Cincinnati, Ohio, United States
  • Employees: 4,500+ (2023)
  • Market Value: $20 billion USD (2023)
  • Revenue (TTM): $3.5 billion USD (2023)
  • Net Income (TTM): $700 million USD (2023)
  • Annual Operating Income: $1 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $20 billion USD (2023)

Head & Shoulders is a brand of hair care products that is known for its anti-dandruff shampoos. Head & Shoulders is America’s #1 dandruff shampoo brand.

Head & Shoulders was created by a scientist, Dr. Parran Jr., who discovered the active ingredient used today to treat dandruff by meticulously testing over 1,000 materials and learning until he found the special ingredient he was looking for.

Head & Shoulders typically uses a blend of cleansers, sodium lauryl sulfate, and sodium laureth sulfate to get the right balance of both cleansing and mildness.

Celebrity Collaborations

  1. Claudia Winkleman
  2. Saif Ali Khan
  3. Sofia Vergara

Product portfolio; Shampoo, Conditioner, 2-in-1 (dry scalp, Itchy scalp)

  1. HEAD & SHOULDER ANTI-HAIR FALL ANTI-DANDRUFF SHAMPOO
  2. HEAD & SHOULDER LEMON FRESH ANTI-DANDRUFF SHAMPOO
  3. HEAD & SHOULDER SMOOTH & SILKY ANTI-DANDRUFF CONDITIONER

14. Clarins

Clarins

  • Revenues: $4.1 billion USD (2023)
  • Origin Country: France
  • CEO: Christophe Pallot
  • Founder: Jacques Courtin-Clarins
  • Founded: 1954
  • Parent Company: Clarins Group
  • Celebrity Collaborations: Kate Winslet, Diane Kruger, and Penelope Cruz
  • Headquarters: Paris, France
  • Employees: 9,000+ (2023)
  • Market Value: €4.5 billion USD (2023)
  • Revenue (TTM): $4.1 billion USD (2023)
  • Net Income (TTM): $800 million USD (2023)
  • Annual Operating Income: $1 billion USD (2023)
  • Total Assets: €50 billion USD (2023)
  • Market Capital: €4.5 billion USD (2023)

Clarins is a brand that offers skincare and beauty products made from sustainable natural ingredients. Clarins offers a range of ultra-effective targeted skincare formulas made from natural ingredients, including moisturizers, eye care products, and face care products for all skin types. They use 208 natural plant extracts in their formulas, all carefully selected for their effectiveness and delivered in optimal concentrations to reveal the beauty of every woman. Each ingredient is sourced with the utmost care for the environment to protect our planet’s biodiversity.

Clarins is more than a brand; it is the success story of an exceptional family. They are committed to natural skincare and use plant extracts to create innovative green beauty formulas.

Brand Ambassador

  1. Virginie Courtin-Clarins
  2. Jenna Courtin-Clarins

Product portfolio: Skincare, cosmetics, perfume

  1. TOTAL EYE LIFT
  2. EVERLASTING YOUTH FLUID
  3. JOLI ROUGE CRAYON

15. Lancome

Lancome

  • Revenues: $5.3 billion USD (2023)
  • Origin Country: France
  • CEO: Nicolas Hieronimus
  • Founder: Armand Petitjean
  • Founded: 1935
  • Parent Company: L’Oréal
  • Headquarters: Paris, France
  • Employees: 10,000+ (2023)
  • Market Value: €7.5 billion USD (2023)
  • Revenue (TTM): $5.3 billion USD (2023)
  • Net Income (TTM): $1 billion USD (2023)
  • Annual Operating Income: $1.5 billion USD (2023)
  • Total Assets: €60 billion USD (2023)
  • Market Capital: €7.5 billion USD (2023)

Lancôme is a luxury beauty brand that offers cosmetics, perfume, and skincare products. Lancôme was created by Armand Petitjean in the mid-1930s during a major economic crisis. The brand quickly grew to a thousand boutiques around France, helmed by knowledgeable ambassadresses.

Lancôme offers a wide range of products, including makeup, skincare, and perfume. Some of their signature skincare products include the Advanced Génifique Face Serum, cleansers, toners, serums, moisturizers, and eye creams.

Luxury cosmetics

  1. Genifique eye ( an activating eye concentrate)
  2. Visionaire ( advanced skin corrector)

Celebrity Collaborations:

  1. Bae Suzy
  2. Emma Watson
  3. Julia Roberts
  4. Kate Winslet

Product portfolio: make-up, skincare, fragrances cosmetics and perfumes

  1. NANCOME LA VIE EST BELLE
  2. LANCOME IDOLE LE PARFUM
  3. LANCOME DEFINICILS MASCARA

16. Johnson & Johnson

Johnson & Johnson

  • Origin Country: United States
  • CEO: Joaquin Duato
  • Founder: Robert Wood Johnson
  • Founded: 1886
  • Parent Company: Johnson & Johnson
  • Celebrity Collaborations: Jessica Alba, Olivia Munn, and Priyanka Chopra Jonas
  • Headquarters: New Brunswick, New Jersey, United States
  • Employees: 136,000+ (2023)
  • Annual Revenue: $25.530B (quarter ending June 30, 2023 )
  • Market Cap: $453.43B (August 2, 2023)
  • Net income : $5.144B (quarter ending June 30, 2023 )
  • Annual operating income: $19.46 billion (year ending 31st March 2023)
  • Total assets: $191.686B (quarter ending June 30, 2023 )
  • Market value: $481.03 billion (1st January 2023)
  • Manufacturing facilities: 200+
  • Operations: Over 175 countries
  • Product presence: Over 150 countries

Johnson & Johnson is an American multinational corporation that develops medical devices, pharmaceuticals, and consumer packaged goods. It is the world’s largest and most broadly based healthcare company. Johnson & Johnson was founded in January 1886 in New Brunswick, New Jersey, United States. The company has maintained a tradition of quality and innovation for over 135 years.

Johnson & Johnson develops medical devices, pharmaceuticals, and consumer packaged goods. The company produces a wide range of products, including Band-Aids, Tylenol, and Neutrogena skincare products. Johnson & Johnson is committed to using its reach and size for good, and has a strong focus on sustainability and social responsibility.

Product portfolio: Baby products, skincare and personal care

  1. CLEAN & CLEAR
  2. OGX
  3. BEBE
  4. AVEENO

17. Benefit Cosmetics LLC

Benefit Cosmetics LLC

  • Revenues: $1.2 billion USD (2023)
  • Origin Country: United States
  • CEO: Jean-Marc L’Italien
  • Founder: Jean and Jane Ford
  • Founded: 1976
  • Parent Company: LVMH Moët Hennessy Louis Vuitton
  • Headquarters: San Francisco, California, United States
  • Employees: 1,500+ (2023)
  • Market Value: €1.5 billion USD (2023)
  • Revenue (TTM): $1.2 billion USD (2023)
  • Net Income (TTM): $200 million USD (2023)
  • Annual Operating Income: $300 million USD (2023)
  • Total Assets: €1.8 billion USD (2023)
  • Market Capital: €1.5 billion USD (2023)
  • Manufacturing facilities: 1
  • Operations: 30 countries
  • Product presence: 100 countries

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It was founded in 1976 by twin sisters Jean and Jane Ford.  Benefit Cosmetics has locations in 59 countries across five continents, with more than 3,000 Brow Bars and 85 Boutiques worldwide. Benefit Cosmetics offers a wide range of makeup products, including brow products, mascara, eyeliner, blush, and bronzer.

Benefit Cosmetics is a wholly-owned subsidiary of LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group headquartered in Paris.

Product portfolio: Skincare, fragrances, cosmetics (eyes, lip, face) and accessories

  1. BENEFITS COSMETICS PROFESSIONAL HYDRATE PRIMER
  2. BENEFITS COSMETICS HOOLA MATTE BRONZER
  3. BENEFITS COSMETICS CHACHA TINT

18. Olay

Olay

  • Revenues: $7.2 billion USD (2023)
  • Origin Country: United States
  • CEO: Sundar Raman
  • Founder: Graham Wulff
  • Founded: 1952
  • Parent Company: Procter & Gamble
  • Celebrity Collaborations: Cindy Crawford, Naomi Campbell, and Kate Winslet
  • Headquarters: Cincinnati, Ohio, United States
  • Employees: 6,000+ (2023)
  • Brand Value: $8.5 billion USD (2023)
  • Market Value: $20 billion USD (2023)
  • Revenue (TTM): $7.2 billion USD (2023)
  • Net Income (TTM): $1.3 billion USD (2023)
  • Annual Operating Income: $1.7 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $20 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Olay is a skincare brand that offers a range of products for different skin types and concerns. Olay offers a variety of skincare products, including moisturizers, cleansers, toners, wipes, serums, treatments, and SPF.

Olay’s Skin Advisor is an AI beauty expert that can curate a personalized skincare routine based on a selfie and skin concerns.

Clients List

  1. Carrie Underwood
  2. Kelly Rowland
  3. Celebrity Collaborations:
  4. Katie Holmes
  5. Karisma Kapoor
  6. Madhuri Dixit
  7. Kajol
  8. Kelly Rowland

Product portfolio: skincare, cosmetics

  1. OLAY REGENERIST MICRO-SCULPTING CREAM
  2. OLAY WHITE RADIANCE BRIGHTENING FOAMING CLEANSER
  3. OLAY GENTLE FOAMING FACE WASH WITH ALOE

19. SK-II

SK-II

  • Revenues: $4.1 billion USD (2023)
  • Origin Country: Japan
  • CEO: Jean-Marc L’Italien
  • Founder: Yuki Kawashima
  • Founded: 1980
  • Parent Company: Procter & Gamble
  • Headquarters: Tokyo, Japan
  • Employees: 2,000+ (2023)
  • Brand Value: $10.4 billion USD (2023)
  • Market Value: $20 billion USD (2023)
  • Revenue (TTM): $4.1 billion USD (2023)
  • Net sales: $3.5 billion (24.2 billion RMB) (fiscal third quarter of 2023)
  • Net Income (TTM): $800 million USD (2023)
  • Annual Operating Income: $1 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $20 billion USD (2023)
  • Manufacturing facilities: 1
  • Operations: 15 countries
  • Product presence: Over 150 countries
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SK-II is a Japanese-based multinational cosmetics brand that specializes in skincare products. The brand is known for its Facial Treatment Essence, which is a popular product in their lineup. SK-II was developed in the 1970s by Japanese scientists who discovered that elderly workers at a sake brewery had smooth and youthful-looking hands from years of submerging them in fermented yeast.

The brand was launched in the early 1980s after isolating a yeast extract called Pitera™ for cosmetic use. SK-II is owned by Procter & Gamble (P&G), a multinational consumer goods company.

SK-II offers a range of skincare products, including cleansers, toners, serums, moisturizers, masks, and more.

Celebrity Collaborations:

  1. Cate Blanchett
  2. Kaori Momoi
  3. Kate Bosworth

Product portfolio

  1. SK-II PITERA AURA KIT
  2. SK-II SKIN POWER AIRY MILKY LOTION
  3. SK-II GEN-OPTICS AURA ESSENCE SERUM

20. Rexona

Rexona

  • Revenues: $2.3 billion USD (2023)
  • Origin Country: Australia
  • CEO: Sunder Raman
  • Founder: Alice Sheffer
  • Founded: 1908
  • Parent Company: Unilever
  • Headquarters: Sydney, Australia
  • Employees: 4,000+ (2023)
  • Brand Value: $3.6 billion USD (2023)
  • Market Value: €2.3 billion USD (2023)
  • Revenue (TTM): $2.3 billion USD (2023)
  • Net Income (TTM): $400 million USD (2023)
  • Annual Operating Income: $600 million USD (2023)
  • Total Assets: €2.5 billion USD (2023)
  • Market Capital: €2.3 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Rexona is a well-known deodorant and antiperspirant brand that originated in Australia and is now owned by the British conglomerate Unilever. Rexona is known for its long-lasting protection against sweat and odor. The brand has developed a range of products that offer 72-hour non-stop protection. Rexona is also recognized as the world’s bestselling deodorant. They offer a diverse selection of deodorants in various scents for both men and women.

Related Brand Names

  1. Sure in UK, India and Ireland
  2. Shield in South Africa
  3. Rexena in South Korea and Japan
  4. Degree in Canada and USA

Models:

  1. Ingrid Grudke

Sponsorship

  1. Williams Formula 1 Team
  2. Chelsea Football Club

Products portfolio: Cosmetics, Fragrances

  1. REXONA ALOE VERA DEODORANT
  2. REXONA WOMEN SHOWER FRESH ROLL ON
  3. REXONA MEN SPORT DEFENCE ROLL ON

21. Axe

Axe

  • Revenues: $2.2 billion USD (2023)
  • Origin Country: France
  • CEO: Sunder Raman
  • Founder: David Greenberg
  • Founded: 1983
  • Parent Company: Unilever
  • Headquarters: London, England
  • Employees: 4,000+ (2023)
  • Brand Value: $3.4 billion USD (2023)
  • Market Value: €2.2 billion USD (2023)
  • Revenue (TTM): $2.2 billion USD (2023)
  • Net Income (TTM): $400 million USD (2023)
  • Annual Operating Income: $600 million USD (2023)
  • Total Assets: €2.5 billion USD (2023)
  • Market Capital: €2.2 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Related Brand Names

  1. Lynx in China, New Zealand, Australia, Malta, Ireland and the United Kingdom
  2. EGO in South Africa

Axe is a brand of male grooming products owned by the British company Unilever. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand, and China. The brand was launched in France in 1983 and was inspired by another Unilever brand, Impulse. Axe offers a range of men’s grooming products, including body sprays, deodorants, shower gels, and hair care products.

Axe has gained popularity through its innovative and unique marketing campaigns. The brand has won awards for its global communication campaigns.

Celebrity Collaborations:

1. Lucy Pinder

Products portfolio: Deodorants, aftershave lotions, body perfumes, cologne talc and shaving cream

2. AXE SIGNATURE FRAGRANCE

3. AXE BRAND UNIVERSAL OIL

22. Procter & Gamble

Procter & Gamble

  • Revenues: $14.2 billion USD (2023)
  • Origin Country: United States
  • CEO: Sundar Raman
  • Founder: William Procter and James Gamble
  • Founded: 1837
  • Parent Company: Procter & Gamble
  • Headquarters: Cincinnati, Ohio, United States
  • Employees: 136,000+ (2023)
  • Brand Value: $50.7 billion USD (2023)
  • Market Value: $480 billion USD (2023)
  • Revenue: $20.553B (quarter ending June 30, 2023)
  • Net Income: $3.384B (quarter ending June 30, 2023)
  • Annual Operating Income: $3.7 billion USD (2023)
  • Total Assets: $119.851B (quarter ending June 30, 2023)
  • Market Capital: $370.04B (August 4, 2023)
  • Manufacturing facilities: 200+
  • Operations: Over 175 countries
  • Product presence: Over 150 countries

Procter & Gamble is a major American manufacturer that specializes in a wide range of personal health/consumer health, personal care and hygiene products. The company was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. Today, the company manufactures well-known household products, including Crest, Charmin, Tide, Oral-B, Bounty, Febreze, Downy, and Gain.

Procter & Gamble’s products are organized into several segments including beauty, grooming, health care, fabric and home care, and baby, feminine, and family care.

Procter & Gamble is committed to making people’s lives better in small but meaningful ways, every day.

Celebrity Collaborations

  1. Shilpa Shetty
  2. Anushka Sharma

Brands

  1. Olay
  2. Head & Shoulders
  3. Pantene
  4. Herbal Essences

Products: Beauty, grooming, feminine care

  1. HERBAL ESSENCES BIO RENEW CLEAN WHITE STRAWBERRY SWEET MINT SHAMPOO
  2. HEAD & SHOULDER SMOOTH & SILKY ANTI-DANDRUFF CONDITIONER
  3. OLAY WHITE RADIANCE BRIGHTENING FOAMING CLEANSER

23. Pechoin

Pechoin

  • Revenues: $1.2 billion USD (2023)
  • Origin Country: China
  • CEO: Chen Zhi
  • Founder: Wang Pei-ch’in
  • Founded: 1931
  • Parent Company: Pechoin Group
  • Headquarters: Shanghai, China
  • Employees: 1,500+ (2023)
  • Brand Value: $1.5 billion USD (2023)
  • Market Value: $1.2 billion USD (2023)
  • Revenue (TTM): $1.2 billion USD (2023)
  • Net Income (TTM): $200 million USD (2023)
  • Annual Operating Income: $300 million USD (2023)
  • Total Assets: $1.8 billion USD (2023)
  • Market Capital: $1.2 billion USD (2023)
  • Manufacturing facilities: 1
  • Operations: 30 countries
  • Product presence: 100 countries

Pechoin is a skincare brand that offers a range of products for hand, face, and eye care, as well as anti-aging serums and face masks. The brand was founded in 1931 in Shanghai, China, and is known for its commitment to creating natural and gentle high-quality skincare products. Pechoin is one of the largest skincare companies in China and a leading Chinese cosmetics brand.

Pechoin’s brand positioning is “New Herbs of Science and Technology,” which combines natural herbs with new technology to create efficient, non-irritating, and durable skincare products.

The brand has been featured in brand rankings, including the biggest cosmetics brands and the best China brands.

Advertisement campaigns

  1. Time is the most beautiful gift
  2. You should be proud of yourself

Products portfolio: Makeup, skincare, body lotion, hand care, lips care, facial care

  1. ANTIPRURITIC MOISTURIZING LOTION
  2. MOISTURIZING NUTRITION CREAM
  3. SOD HONEY

24. Schwarzkopf

Schwarzkopf

  • Revenues: €2.8 billion USD (2023)
  • Origin Country: Germany
  • CEO: Heiko Spriestersbach
  • Founder: Hans Schwarzkopf
  • Founded: 1898
  • Parent Company: Henkel
  • Headquarters: Düsseldorf, Germany
  • Employees: 10,000+ (2023)
  • Brand Value: €3.2 billion USD (2023)
  • Market Value: €2.8 billion USD (2023)
  • Revenue (TTM): €2.8 billion USD (2023)
  • Net Income (TTM): €400 million USD (2023)
  • Annual Operating Income: €600 million USD (2023)
  • Total Assets: €3 billion USD (2023)
  • Market Capital: €2.8 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Schwarzkopf is a hair cosmetic brand that has been around for over 120 years. The brand is known for its quality ingredients, latest haircare technology, reliability, expertise, and craftsmanship. Schwarzkopf has a rich history of innovations, including developing the first liquid shampoo, the first dry shampoo, the first hairspray, the first cold perm, and the first home color product.

The brand’s portfolio includes various products, such as LIVE, Oleo Intense, and got2b . Schwarzkopf’s products are formulated for all hair textures and are designed to help people express themselves in their unique way.

Overall, Schwarzkopf is a brand that is passionate about hair and is committed to creating beauty, fueling creativity, and unleashing potential.

Celebrity Collaborations:

1. Miss Fa Beauty Pageant was organized by Schwarzkopf and Henkel as part of promotional activities

Products portfolio: Hair Care

  1. SCHWARZKOPF SYOSS ANTI-HAIR FIBER RESIST 95 SHAMPOO
  2. SCHWARZKOPF LIVE UNLIMITED GLOSS
  3. SCHWARZKOPF HENKEL GLISS HAIR REPAIR SHAMPOO

25. Elvive/Elseve/Elvital

Elvive

  • Revenues: €1.6 billion USD (2023)
  • Origin Country: France
  • CEO: Sunder Raman
  • Founder: Eugène Schueller
  • Founded: 1952
  • Parent Company: L’Oréal
  • Headquarters: Clichy, France
  • Employees: 5,000+ (2023)
  • Brand Value: €2 billion USD (2023)
  • Market Value: €1.6 billion USD (2023)
  • Revenue (TTM): €1.6 billion USD (2023)
  • Net Income (TTM): €200 million USD (2023)
  • Annual Operating Income: €300 million USD (2023)
  • Total Assets: €1.8 billion USD (2023)
  • Market Capital: €1.6 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Elvive (also known as Elseve or Elvital) is a hair care brand by L’Oreal Paris. Elvive offers a range of shampoos, conditioners, and hair treatments designed to repair damaged hair caused by heat, color, and other factors. Some of their products include the Hyaluron + Plump Hydrating Shampoo, Extraordinary Oil for dry hair, and Total Repair 5 Repairing Conditioner with Protein and Ceramide.

Elvive products are formulated to revive damaged hair, provide hydration and moisture, and leave hair looking shiny, bouncy, and free-flowing.

Models

  1. Cindy Bruno
  2. Lais Felisardo
  3. Mei Jiang

Products portfolio: Haircare, styling products, hair colour

  1. ELVIVE TOTAL REPAIR 5 DAMAGE ERASING BALM
  2. ELVIVE VIBRANCY PURPLE CONDITIONER FOR COLOR-TREATED HAIR

26. Neutrogena

Neutrogena

  • Revenues: $7.2 billion USD (2023)
  • Origin Country: United States
  • CEO: Sundar Raman
  • Founder: Emanuel Stolaroff
  • Founded: 1930
  • Parent Company: Johnson & Johnson
  • Headquarters: Los Angeles, California, United States
  • Employees: 6,000+ (2023)
  • Brand Value: $8.5 billion USD (2023)
  • Market Value: $20 billion USD (2023)
  • Revenue (TTM): $7.2 billion USD (2023)
  • Net Income (TTM): $1.3 billion USD (2023)
  • Annual Operating Income: $1.7 billion USD (2023)
  • Total Assets: $60 billion USD (2023)
  • Market Capital: $20 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Neutrogena is a dermatologist-recommended skin care brand that offers a variety of skin care products. Neutrogena offers a range of skin care products for different skin types and concerns. Their products include cleansers, moisturizers, serums, masks, and sunscreens. Neutrogena was founded in 1930 by Emanuel Stolaroff, who started by selling cosmetics to the film industry.

Neutrogena is a dermatologist-recommended brand, meaning that many dermatologists recommend their products to their patients.

Celebrity Collaborations:

  1. Josie Bissett

Celebrity Clients:

  1. Katherine McPhee
  2. Vanessa Hudgens
  3. Jennifer Garner
  4. Diana Lane

Products portfolio: anti-wrinkle cream, moisturizers, cleanser, skincare, face care

  1. NEUTROGENA FACIAL CLEANSER DEEP CLEAN
  2. NEUTROGENA HYDRO BOOST HYALURONIC ACID HYDRATING WATER FACE GEL MOISTURIZER FOR DRY SKIN

27. L’Occitane

L’Occitane

  • Revenues: €2.4 billion USD (2023)
  • Origin Country: France
  • CEO: Reinold Geiger
  • Founder: Olivier Baussan
  • Founded: 1976
  • Parent Company: L’Occitane
  • Headquarters: Manosque, France
  • Employees: 10,000+ (2023)
  • Brand Value: €3 billion USD (2023)
  • Market Value: €2.4 billion USD (2023)
  • Revenue (TTM): €2.4 billion USD (2023)
  • Net Sales: €2 billion+ in FY2023
  • Net Income (TTM): €200 million USD (2023)
  • Annual Operating Income: €300 million USD (2023)
  • Total Assets: €2.8 billion USD (2023)
  • Market Capital: €2.4 billion USD (2023)
  • Manufacturing facilities: 20+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

L’Occitane is a company that creates and develops cosmetics brands that offer new and extraordinary beauty experiences using natural and traceable ingredients.  L’Occitane has its roots in Provence, France, and is inspired by the Mediterranean lifestyle. The company has reintroduced an iconic piece of heritage by planting 15,000 almond trees, and the natural bounty of these Provencal almonds fills their Almond collection.

L’Occitane offers a range of beauty products and fragrances, including skincare, body care, hand care, hair care, and home fragrances. Their textures and fragrances are inspired by the Mediterranean lifestyle, and using a L’Occitane product is always a moment of well-being and sensory delight. The company is committed to innovation and proposing new natural beauty products that suit women and men’s needs.

L’Occitane is part of the L’OCCITANE Group, which creates and develops cosmetics brands that offer new and extraordinary beauty experiences using natural and traceable ingredients. The group has six leading beauty brands and a presence in more than 90 countries.

Celebrity Collaborations

  1. Luhan

Products portfolio: Face cream, cleansers, toners, serums, skincare, bath and body, fragrance, hair care etc.

  1. L’OCCITANE REINE BLANCHE ILLUMINATING SCRUB
  2. L’OCCITANE PEONY PERFECTING TONER
  3. L’OCCITANE IMMORTELLE DIVINE ACTIVATING ESSENCE

28. Old Spice

Old Spice

  • Revenues: $2.7 billion USD (2023)
  • Origin Country: United States
  • CEO: Sundar Raman
  • Founder: William Lightfoot Schultz
  • Founded: 1937
  • Parent Company: Procter & Gamble
  • Headquarters: Cincinnati, Ohio, United States
  • Employees: 2,000+ (2023)
  • Brand Value: $2.5 billion USD (2023)
  • Market Value: $1.8 billion USD (2023)
  • Revenue (TTM): $2.7 billion USD (2023)
  • Net Income (TTM): $400 million USD (2023)
  • Annual Operating Income: $600 million USD (2023)
  • Total Assets: $2.2 billion USD (2023)
  • Market Capital: $1.8 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Old Spice is an American brand of male grooming products that includes aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps. The brand was launched as Early American Old Spice by William Lightfoot Schultz’s soap and toiletries company, Shulton Inc., in 1937 . Old Spice products were originally manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz. The brand was first targeted to women, with the men’s product being released before Christmas at the end of 1937

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Old Spice offers a variety of products, including antiperspirant, deodorant, body wash, hair and beard care. The brand also offers bundle deals and discounts for purchasing multiple products. In recent years, Old Spice has launched new grooming lines and campaigns to appeal to younger generations.

Celebrity Collaborations

  1. John Bennett Perry
  2. Milind Soman
  3. Deon Cole

Products portfolio: soaps, body wash, shampoo, deodorants

  1. OLD SPICE SEA SPRAY DEODORANT
  2. OLD SPICE SWAGGER BODY WASH
  3. OLD SPICE SWAGGER 2 in 1 SHAMPOO 7 CONDITIONER

29. Natura & Co

Natura & Co

  • Revenues: $14.4 billion USD (2023)
  • Origin Country: Brazil
  • CEO: Roberto Marques
  • Founder: Luiz Seabra
  • Founded: 1969
  • Parent Company: Natura & Co
  • Celebrity Collaborations: Gisele Bündchen, Sabrina Sato, and Marina Ruy Barbosa
  • Headquarters: São Paulo, Brazil
  • Employees: 50,000+ (2023)
  • Brand Value: $12.5 billion USD (2023)
  • Revenue: $1,409 million (March 31, 2023)
  • Net Income: $-126 million USD (March 31, 2023)
  • Annual Operating Income: $2 billion USD (2023)
  • Total Assets: $10,240 million USD (March 31, 2023)
  • Market Capital: $4.99B (August 04, 2023)
  • Manufacturing facilities: 30+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Natura & Co is a global purpose-driven group made up of four iconic beauty companies. It operates in more than 100 countries, with over 3,700 stores, 35,000 employees, and 7.7 million Representatives and Consultants. The group includes Natura Cosméticos, The Body Shop, Avon Products, and Aesop. Natura &Co is one of the largest cosmetics companies in Brazil.

Natura Cosméticos, the parent company, was founded in 1969 by Antônio Luiz Seabra and became a public company listed on São Paulo Stock Exchange in 2004. In 2005, they opened their first boutique in Paris, France.

Natura & Co sells personal care products, including cosmetics, perfumes, makeup products, nail polish, face products, body care, hair care products, bath and body accessories, hair care products, treatment products, sun protection products, and others. The company markets its products under Natura, Avon, Aesop, and The Body Shop brand names.

Subsidiaries:

  1. Natura
  2. Avon
  3. Aesop
  4. The Body Shop

Products portfolio: personal care,

  1. AESOP FABULOUS FACE CLEANSER
  2. AVON NEW CLINICAL DUAL EYE LIFT
  3.  THE BODY SHOP WHITE MUSK BODY LOTION

30. Lux

Lux

  • Revenues: €1.5 billion USD (2023)
  • Origin Country: France
  • CEO: Sunder Raman
  • Founder: Eugene Schueller
  • Founded: 1925
  • Parent Company: Unilever
  • Headquarters: Clichy, France
  • Employees: 5,000+ (2023)
  • Brand Value: €2 billion USD (2023)
  • Market Value: €1.5 billion USD (2023)
  • Revenue (TTM): €1.5 billion USD (2023)
  • Net Income (TTM): €200 million USD (2023)
  • Annual Operating Income: €300 million USD (2023)
  • Total Assets: €1.8 billion USD (2023)
  • Market Capital: €1.5 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Lux is a global brand developed by Unilever that produces personal care products, primarily soap. It was introduced in 1925 and is marketed primarily in South Asian countries such as India, Pakistan, and Sri Lanka, as well as in Brazil, Thailand, Middle East, and South Africa.

Lux is committed to creating a healthy home and reintroducing the significance of pleasure in beauty routines. Lux International AG is a direct selling company based in Switzerland that has been committed to creating a healthy home for more than 120 years. The company has contributed numerous world-famous new developments and innovations to the development of high-quality household appliances. Lux International is one of the leading direct selling companies in the consumer goods sector and is present with sales activities in over 30 countries, either in subsidiaries or through local distributors.

Celebrity Collaborations:

  1. Saba Qamar
  2. Katrina Kaif
  3. Sophia Loren
  4. Cheryl Ladd

Products portfolio: soap, skincare, lips, makeup, shower gels, hair shampoos, conditioners

  1. LUX EYELASH GROWTH SERUM EYELASH
  2. LUX ANTI-WRINKLE CREAM

31. Innisfree

Innisfree

  • Revenues: $1.2 billion USD (2023)
  • Origin Country: South Korea
  • CEO: Sung-Woo Lee
  • Founder: Shinsegae
  • Founded: 2000
  • Parent Company: Amorepacific
  • Celebrity Collaborations: IU, Park Seo-joon, and Lee Min-ho
  • Headquarters: Seoul, South Korea
  • Employees: 3,000+ (2023)
  • Brand Value: $1.5 billion USD (2023)
  • Market Value: $1.2 billion USD (2023)
  • Revenue (TTM): $1.2 billion USD (2023)
  • Sales: 22.49 billion South Korean won (2022)
  • Net Income (TTM): $200 million USD (2023)
  • Annual Operating Income: $300 million USD (2023)
  • Total Assets: $1.8 billion USD (2023)
  • Market Capital: $1.2 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Innisfree is a South Korean cosmetics brand that was founded by Amore Pacific in 2000. The brand name is derived from the Irish poet W.B. Yeats’ poem, “The Lake Isle of Innisfree”. Innisfree is known for being South Korea’s first all-natural brand, and many of its products’ ingredients are sourced from Jeju Island.

Innisfree offers a range of beauty products and skincare solutions that are affordable and effective. Their products are formulated with an average of 80% naturally-derived ingredients that are responsibly sourced from Jeju Island. Some of the ingredients used in their products include green tea, blueberries, and black tea.

Innisfree has stores in many countries, including South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates.

Overall, Innisfree is a popular cosmetics brand that offers affordable and effective skincare solutions formulated with natural ingredients sourced from Jeju Island.

Subsidiaries

  1. Etude Corporation
  2. Amorepacific Corporation
  3. Amore Pacific Group
  4. Han Chae-Young
  5. Kim Tae-Hee
  6. Song Hye-Kyo
  7. Stella Jang

Products portfolio: Fragrance, perfume, hair care, body care, make-up and skincare

  1. INNISFREE WINE PEELING JELLY SOFTENER
  2. INNISFREE SUPER VOLCANIC PORE CLAY MASK
  3. INNISFREE INTENSIVE HYDRATION COMBO
  4. GREEN TEA SEED SERUM

32. Sunsilk

Sunsilk

  • Revenues: $2.8 billion USD (2023)
  • Origin Country: United Kingdom
  • CEO: Sundar Raman
  • Founder: Unilever
  • Founded: 1954
  • Parent Company: Unilever
  • Headquarters: London, United Kingdom
  • Employees: 10,000+ (2023)
  • Brand Value: $2.5 billion USD (2023)
  • Market Value: $1.8 billion USD (2023)
  • Revenue (TTM): $2.8 billion USD (2023)
  • Net Income (TTM): $400 million USD (2023)
  • Annual Operating Income: $600 million USD (2023)
  • Total Assets: $2.2 billion USD (2023)
  • Market Capital: $1.8 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Sunsilk is a British hair care brand produced by Unilever. It was introduced in 1954 in the UK and is now available in most countries globally. Sunsilk is a hair care brand in Southeast Asia, including Malaysia, Vietnam, Philippines, Indonesia, and Thailand.

Sunsilk believes in supporting and inspiring girls to open up possibilities and giving them hair ready for all possibilities. Sunsilk products include shampoos, conditioners, and hair styling products. For example, Walmart sells Sunsilk Nourishing Soft Smooth Shampoo with Egg Protein, Almond Oil, and Vitamin C for 2X Smoother and Softer Hair.

Related Brands:

  1. Sedal in Latin America
  2. Seda in Brazil
  3. Hazeline in China
  4. Elidor in Turkey

Celebrity Collaborations:

  1. Dusty Fleming
  2. Madonna
  3. Alia Bhatt
  4. Delta Goodrem

Brand Ambassador

  1. Raisa Andriana
  2. Isyana Sarasvati

Products portfolio: shampoo, conditioner, hair spray, colour range

  1. SUNSILK GREEN TEA AND WHITE LILY FRESHNESS HAIR SHAMPOO
  2. SUNSILK ADDICTIVE BRILLIANT SHINE
  3. SUNSILK LUSCIOUSLY THICK AND LONG CONDITIONER

33. Biore

Biore

  • Revenues: $1.1 billion USD (2023)
  • Origin Country: Japan
  • CEO: Akira Nakamura
  • Founder: Kao Corporation
  • Founded: 1980
  • Parent Company: Kao Corporation
  • Headquarters: Tokyo, Japan
  • Employees: 2,000+ (2023)
  • Brand Value: $1.2 billion USD (2023)
  • Market Value: $1.1 billion USD (2023)
  • Revenue (TTM): $1.1 billion USD (2023)
  • Net Income (TTM): $200 million USD (2023)
  • Annual Operating Income: $300 million USD (2023)
  • Total Assets: $1.8 billion USD (2023)
  • Market Capital: $1.1 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Biore is a skincare brand that offers a range of products, including deep cleansing pore strips. Biore offers a variety of deep cleansing pore strips that are designed to lift away deep down dirt from the pores.

Celebrity Collaborations:

  1. Emily Rossum
  2. Shay Mitchell
  3. Emilia Clarke

Products portfolio: complexion clearing, deep cleansing and make-up removing, personal care, UV protection, shower creams, pore packs

  1. BIORE DEEP CLEANSING PORE STRIPS
  2. BIORE ORE UNCLOGGING SCRUB
  3. BIORE STEAM ACTIVATED CLEANSER

34. Kose Corporation

Kose

  • Revenues: $4.8 billion USD (2023)
  • Origin Country: Japan
  • CEO: Hideyuki Noguchi
  • Founder: Zenjiro Kose
  • Founded: 1887
  • Parent Company: Kose Corporation
  • Headquarters: Tokyo, Japan
  • Employees: 10,000+ (2023)
  • Brand Value: $4.5 billion USD (2023)
  • Market Value: $4.8 billion USD (2023)
  • Revenue (TTM): $4.8 billion USD (2023)
  • Net Sales: JPY 68,158 million (Q1, 2023)
  • Net Income: JPY 3,897 million (2023)
  • Annual Operating Income: $1 billion USD (2023)
  • Total Assets: $5.2 billion USD (2023)
  • Market Capital: $4.8 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Kose Corporation is a Japanese company that manufactures and sells cosmetics. Kose Corporation was founded in 1946. Kose Corporation has several brands, including ONE BY KOSÉ, LECHÉRI, and ESPRIQUE. Kose Corporation has a global presence, with offices and subsidiaries in countries such as China, India, the United States, and Brazil.

Subsidiaries

  1. Jill Stuart Cosmetics
  2. Tarte Cosmetics
  3. Albion

Celebrity Collaborations:

  • Kate Moss
  • Yuri Aragaki

Products portfolio:

  1. KOSE FACE POWDER
  2. KOSE NEW SKIN PEARL
  3. KOSE PERFUME BULGARIA ROSE

35. Palmolive

Palmolive

  • Revenues: $1.3 billion USD (2023)
  • Origin Country: United States
  • CEO: Sundar Raman
  • Founder: Henry P. Kendall
  • Founded: 1890
  • Parent Company: Colgate-Palmolive
  • Headquarters: New York City, New York, United States
  • Employees: 4,000+ (2023)
  • Brand Value: $1.5 billion USD (2023)
  • Market Value: $1.3 billion USD (2023)
  • Revenue: $18.68 billion (June 30, 2023)
  • Net Sales: $4.82 billion (second quarter of 2023)
  • Net Income: $0.502B (June 30, 2023)
  • Annual Operating Income: $300 million USD (2023)
  • Total Assets: $16.227B(June 30, 2023)
  • Market Capital: $63.31B (August 4, 2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Palmolive is a brand of household and personal care products produced by Colgate-Palmolive. The brand was founded in 1898 with the introduction of Palmolive bar soap, which was made of coconut, palm, and olive oils. Today, Palmolive produces a variety of products, including dishwashing liquid, shampoo, hair conditioner, body wash, bar soap, and liquid hand-wash.

Colgate-Palmolive is a multinational consumer products company headquartered in New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products. Colgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico, and Poland.

Celebrity Collaborations:

  1. Jan Miner
  2. Linda Cook

Products portfolio:

  1. PALMOLIVE AROMA SENSUAL BODY WASH
  2. PALMOLIVE LUMINOUS OIL REJUVENATING BODY WASH

36. Sulwhasoo

Sulwhasoo

  • Revenues: $2.3 billion USD (2023)
  • Origin Country: South Korea
  • CEO: Sung-Woo Lee
  • Founder: Shinsegae
  • Founded: 1997
  • Parent Company: Amorepacific
  • Celebrity Collaborations: IU, Park Seo-joon, and Lee Min-ho
  • Headquarters: Seoul, South Korea
  • Employees: 4,000+ (2023)
  • Brand Value: $3 billion USD (2023)
  • Market Value: $2.3 billion USD (2023)
  • Revenue (TTM): $2.3 billion USD (2023)
  • Net Income (TTM): $300 million USD (2023)
  • Annual Operating Income: $500 million USD (2023)
  • Total Assets: $2.8 billion USD (2023)
  • Market Capital: $2.3 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Sulwhasoo is a Korean beauty brand that creates skincare products powered by heritage and unique skin science. The brand was founded in 1932 and was the first to infuse ginseng with skincare. Sulwhasoo aims to bring new experiences globally, inspiring people to explore their heritage and create their own version of beauty.

Sulwhasoo is known for using natural Korean herbal ingredients in their products. . The brand has been featured as special gifts at international events, reflecting strong pride in Korean culture and philosophy.

Products portfolio: skincare, cosmetics

  1. SULWHASOO FIRST CARE ACTIVATING SERUM
  2. SULWHASOO CONCENTRATED GINSENG RENEWING CREAM EX
  3. SULWHASOO GINSENG RENEWING SERUM

37. Avon

Avon

  • Revenues: \$2.4 billion USD (2023)
  • Origin Country: United States
  • CEO: Jan Zijderveld
  • Founder: David H. McConnell
  • Founded: 1886
  • Parent Company: Natura & Co
  • Headquarters: London, England
  • Employees: 6,000+ (2023)
  • Brand Value: $2.5 billion USD (2023)
  • Market Value: $2.4 billion USD (2023)
  • Revenue: $590.50 million (2023)
  • Net Income (TTM): $300 million USD (2023)
  • Annual Operating Income: $500 million USD (2023)
  • Total Assets: $2.8 billion USD (2023)
  • Market Capital: $2.4 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Avon is a company that offers a variety of beauty, skincare, fragrance, personal care, hair care, fashion, and home products. Avon offers a range of beauty products, including cosmetics, skin care, jewelry, and fragrances. They also offer hair care products, body care ranges, and leading body care ranges such as Avon Care, Footworks, and Encanto.

Avon has several brands that span across different categories. Some of their popular brands include ANEW and Clearskin for skincare, mark. and Avon True for makeup, and Today, Tomorrow, Always, Far Away, and Black Suede for fragrances. Avon operates in several countries around the world.

Celebrity Collaborations:

  1. Salma Hayek
  2. Reese Witherspoon
  3. Keri Hilson

Products portfolio: Skincare, fragrance, cosmetics, personal care

  1. TIMELESS BY AVON COLOGNE SPAY
  2. AVON MESMERIZE FOR MEN COLOGNE
  3. AVON RARE GOLD EAU DE PARFUME

38. Chando

Chando

  • Revenues: $498 million USD (2023)
  • Origin Country: China
  • CEO: Yuxiang Li
  • Founder: International Beauty Group Garan
  • Founded: 2001
  • Parent Company: International Beauty Group Garan
  • Headquarters: Shanghai, China
  • Employees: 5,000+ (2023)
  • Brand Value: $400 million USD (2023)
  • Market Value: $498 million USD (2023)
  • Revenue (TTM): $498 million USD (2023)
  • Net Income (TTM): $80 million USD (2023)
  • Annual Operating Income: $100 million USD (2023)
  • Total Assets: $520 million USD (2023)
  • Market Capital: $498 million USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries
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CHANDO is a domestic cosmetics brand affiliated with JALA Group Co. and is popular among young people in China. The brand was founded in Shanghai in 2001 and follows the Chinese philosophy of harmony between humans and nature.

CHANDO cosmetics are made with natural Himalayan ingredients and CHANDO technology. The brand offers a wide range of beauty products, including skincare and makeup. Some of their products include masks, cheek colors, and lipsticks.

CHANDO has opened a flagship store on Shopee Mall and has an e-store where customers can purchase their products. The brand is available in Canada and Singapore.

Celebrity Collaborations

  1. TFBOYS
  2. Quyang Nana
  3. Bai Yu
  4. Zhao Jin Mai

Sponsorship

  1. Official Skincare Provider for the Chinese Women’s Volleyball Team

Products portfolio: cosmetics, skincare

  1. CHANDO THE BULL
  2. CHANDO SPIN THE FUTURE
  3. CHANDO URBAN REED DIFFUSER

39. Coty

Coty

  • Revenues: $4.6 billion USD (2023)
  • Origin Country: United States
  • CEO: Sue Nabi
  • Founder: François Coty
  • Founded: 1904
  • Parent Company: Coty Inc.
  • Headquarters: New York City, New York, United States
  • Employees: 10,000+ (2023)
  • Brand Value: $5.5 billion USD (2023)
  • Market Value: $4.6 billion USD (2023)
  • Revenue: $1.289B (quarter ending March 31, 2023)
  • Net Income: $0.105B (quarter ending March 31, 2023)
  • Annual Operating Income: $1 billion USD (2023)
  • Total Assets: $12.706B(quarter ending March 31, 2023)
  • Market Capital: $10.3B (August 04, 2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Coty is a global beauty company that sells products across fragrance, color cosmetics, hair color and styling. The company is based in New York and sells luxury and mass market products in more than 130 countries and territories. Coty is one of the world’s largest beauty companies with an iconic portfolio of brands.

Coty’s brands include Calvin Klein, CoverGirl, Hugo Boss, OPI, Rimmel, Sally Hansen, and Wella. The company has a focus on sustainability and has set goals and targets related to beauty, planet, and people.

The company’s net revenues in Asia Pacific were $157.5 million in 3Q23, which represented 12% of Coty sales.

Celebrity Collaborations:

  1. Rimmel London
  2. Rossano Ferretti

Products portfolio: Develops, sells and manufactures skincare, cosmetics, fragrances, nail care, retail and professional hair care products

  1. COTY AIR SPUN LOOSE POWDER ROSEY BEIGE
  2. COTY COLOGNE SPRAY FOR WOMEN
  3. COTY MUSK MELON SPRAY FOR MEN

40. Rejoice

Rejoice

  • Origin Country: China
  • Owner: Procter & Gamble
  • Founded:2006
  • Number of Products: 650 products in 32 categories

Rejoice Cosmetics is a private label beauty products and cosmetics manufacturer that provides a full one-stop service for skincare and personal care products. They offer a range of products, including shampoo, lip gloss, hair care, and more. Rejoice Cosmetics is a wholly-owned cosmetics factory that is a leading skincare and personal care enterprise. Their products are made in the USA using natural ingredients that are 90% organic, gluten-free, vegan, and non-GMO.

Products portfolio: personal care

  1. REJOICE COCONUT VANILLA BODY LOTION
  2. REJOICE 2 in 1 DANDRUFF SHAMPOO CONDITIONER
  3. REJOICE MEN’S ACNE WASH

41. Oriflame

Oriflame

  • Origin Country: Sweden
  • Co-founders: Jonas af Jochnick, Robert af Jochnick and Bengt Hellsten
  • Founded: 1967
  • Headquarters: Schaffhausen, Switzerland
  • Employees: 6,000+
  • Revenue (TTM): $ 1.38 billion for the fiscal year 2020
  • Sales: 0.9 billion euros (2022)
  • Net Profit: 49 million euros (2022)
  • Turnover: 1.3 billion Euros
  • Type of Business: Multilevel marketing model
  • Product presence: 60 countries
  • Brand Partners: 3 million
  • Product list: 1,000 products

Oriflame is an international beauty company that sells beauty and personal care products directly to consumers online through a network of independent sellers. Oriflame was founded in 1967 in Sweden by two brothers and their friend. The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.

Oriflame offers a wide range of high-quality beauty products, including skin care, makeup, fragrance, bath & body, hair, wellness, essential oils, and products for men, kids, and babies. Oriflame’s social selling business model involves over 3 million independent Brand Partners who share, promote, and sell Oriflame beauty and wellness products worldwide.

Celebrity Collaborations:

  1. Huma Qureshi
  2. Kalki Koechlin

Products portfolio: fragrances, cosmetics, skincare, hair products, bath and body products

  1. ORIFLAME SMOOTHING SUGAR SCRUB
  2. ORIFLAME OMEGA 3
  3. ORIFLAME BRONZING PEARLS
  4. ORIFLAME ANTI-OXIDANT BOOSTER

42. Revlon

Revlon

  • Revenues: $2.1 billion USD (2023)
  • Origin Country: United States
  • CEO: Debra Perelman
  • Founder: Charles Revson
  • Founded: 1932
  • Parent Company: Revlon Inc.
  • Headquarters: New York City, New York, United States
  • Employees: 3,000+ (2023)
  • Brand Value: $2.5 billion USD (2023)
  • Market Value: $2.1 billion USD (2023)
  • Revenue: $1,980 million(2022)
  • Net Income: $-674 million USD (2022)
  • Annual Operating Income: $300 million USD (2023)
  • Total Assets: $2,490 billion USD (2022)
  • Market Capital: $2.1 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

Revlon was founded in 1932 by brothers Charles and Joseph Revson, along with chemist Charles Lachman. The company’s headquarters is located in New York City.

Revlon is an American multinational company that specializes in cosmetics, skin care, fragrance, and personal care products. Revlon offers a wide range of beauty care products, including cosmetics, hair color, hair care and treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and more.

Some of Revlon’s popular products include ColorStay Matte Lite Crayon, ColorStay Eyeliner, ColorStay Overtime Lipcolor, Super Lustrous Nail Enamel, and ColorStay Crème Eye Shadow.

Celebrity Collaborations:

  1. Emma Stone
  2. Juliana Moore
  3. Sofia Carson

Products portfolio: personal care, fragrances, skincare and cosmetics

  1. REVLON LASH POTION MASCARA
  2. REVLON 3N DARK BROWN COLOR SILK HAIR COLOR
  3. REVLON NEW COMPLEXION ONE-STEP COMPACT

43. POLA

POLA

  • Revenues: $2.6 billion USD (2023)
  • Origin Country: Japan
  • CEO: Hiromichi Kotani
  • Founder: Hideo Hasegawa
  • Founded: 1929
  • Parent Company: POLA Orbis Holdings Inc.
  • Headquarters: Tokyo, Japan
  • Employees: 7,000+ (2023)
  • Brand Value: $3.5 billion USD (2023)
  • Market Value: $2.6 billion USD (2023)
  • Revenue (TTM): $2.6 billion USD (2023)
  • Net Income (TTM): $300 million USD (2023)
  • Annual Operating Income: $500 million USD (2023)
  • Total Assets: $3.2 billion USD (2023)
  • Market Capital: $2.6 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

POLA is a cosmetics brand that offers anti-aging care and whitening cosmetics. POLA was established in 1929 by Shinobu Suzuki in Shizuoka Prefecture. POLA Chemical Industries, Inc. was formed in 1940, and POLA Cosmetics, Inc. was launched in 1946.

Sponsorships:

  1. Official partner of the Japanese National Rhythmic Gymnastics Team

Products portfolio:

  1. POLA APEX
  2. POLA WRINKLE SHOT SERUM
  3. POLA SPARKLING BOUQUET

44. NARS Cosmetics

NARS Cosmetics

  • Origin Country: France
  • Founder: Francois Nars
  • Founded: 1994
  • Product Presence: 30 countries
  • Parent Company: Shiseido

NARS Cosmetics is a French cosmetics and skincare company founded by François Nars, a make-up artist and photographer, in 1994. The company began with twelve lipsticks sold at Barneys New York, and has since expanded to create various multi-use beauty products. NARS is now a subsidiary of Shiseido and mainly sells in department stores in about 30 countries, including the Americas, Europe, Japan, and Southeast Asia.

NARS offers a range of makeup and skincare products, including foundation, blush, concealer, and eye brightener. The company’s minimalist matte black, rubber packaging was created by Fabien Baron. NARS has an “Orgasm Collection” which includes powder blush, liquid blush, loose powder, lip gloss, lip stick, lip balm, multiple-use cream sticks, illuminators, and full coverage foundation.

Celebrity Collaborations:

  1.  Naomi Campbell
  2. Andrew Gallimore

Products portfolio: skincare, cosmetics

  1. NARS RADIANT CREAMY COLOR CORRECTOR
  2. NARS THE RADIANT CREAMY CONCEALER & FOUNDATION BUNDLE
  3. NARS ORGASM ON THE BEACH CHEEK PALETTE

45. Tresemme

Tresemme

  • Origin Country: United States of America
  • Founder: Edna L Emme
  • Owner: Unilever
  • Founded: 1947

TRESemmé is a brand that offers hair care products. TRESemmé offers a range of hair care products, including shampoos, conditioners, styling products, and hair treatments.

They use carefully selected ingredients in their products and ensure the highest standards in quality and safety. Their products are recyclable, and they offer a collection of hair gel products that deliver professional quality hold and frizz-control to all your sleek styles.

Celebrity Collaborations:

  1. Diana Penty
  2. Jacqueline Fernandez
  3. Alia Bhatt

Products portfolio: Haircare, gel sprays, shampoo, conditioner, styling sprays, mousse, gels

  1. TRESEMME WOMEN KERATIN SMOOTH SHAMPOO
  2. TRESEMME WOMEN HAIR FALL DEFENSE SHAMPOO
  3. TRESEMME KERATIN SMOOTH CONDITIONER

46. Herbal Essences

Herbal Essences

  • Origin Country
  • Owner: Procter & Gamble
  • Previous Owner: Clairol
  • Introduced: 1971
  • Collection: 29 collections of different hair care products
  • Markets: Worldwide

Herbal Essences is a hair care and styling products brand that uses real plant ingredients. All Herbal Essences bio:renew traditional shampoos and crème rinse conditioners are formulated to meet the ingredient standards of the Cosmetics Directive of the European Union Commission. The brand is committed to providing safe hair products and offers hair products free of sulfates, parabens, and gluten. Herbal Essences is certified as a PETA Cruelty-Free brand.

Celebrity Collaborations:

  1. Thelma Plum
  2. Products portfolio: Haircare, shampoo, mousse, cremes, hair sprays, conditioners and gels
  3. HERBAL ESSENCES ARGAN OIL SHAMPOO AND CONDITIONER
  4. HERBAL ESSENCES COCONUT MILK SHAMPOO
  5. HERBAL ESSENCES BIO RENEW CLEAN WHITE STRAWBERRY SWEET MINT SHAMPOO

47. Clear

CLEAR

  • Origin Country: British-Dutch
  •  Owner: Unilever
  • Introduced: 1975
  • Product Market: Worldwide

Clear shampoo is a global brand of anti-dandruff shampoo owned by the British-Dutch company Unilever. It was launched in 1975 as Clinic shampoo and re-branded as Clear in 1982. Clear shampoo is sold under the Clear name in most countries worldwide, but it is known as Ultrex in Greece, Linic in Portugal, and Clear in India. The brand has a tagline “Nothing to Hide”

Related Brands

  1. Ultrex in Greece
  2. Pure Derm in India
  3. Linic in Portugal

Celebrity Collaborations:

  1. Agnes Monica

Products portfolio:

  1. CLEAR ANTI DANDRUFF SHAMPOO COOL SPORT MENTHOL MEN SHAMPOO
  2. CLEAR BOTANIQUE NOURISHED AND HEALTHY NATURAL ANTI-DANDRUFF SHAMPOO
  3. CLEAR ANTI DANDRUFF SHAMPOO COMPLETE SOFT HEALTHY HAIR CARE

48. Bobbi Brown

Bobbi Brown

  • Origin Country: United States of America
  • Founder: Bobbi Brown
  • Parent company: Estee Lauder
  • Founded: 1991

Bobbi Brown Cosmetics is a global premium beauty brand that empowers women to embrace and enhance their individual beauty. The brand was founded in New York in 1991 and helped change the face of beauty with a natural approach to makeup that rallied everyone to not only be who they are but own how they look. The brand offers makeup and skincare products, including the best foundation, long-wear makeup, and more.

Bobbi Brown Cosmetics is known for its multitasking products, easy how-tos, and undertone-correct shades that look like your skin, only better.

Celebrity Collaborations

  1. Tara Sutaria

Products portfolio

  1. BOBBI BROWN NATURAL SPF 15 SKIN LONG-WEAR WEIGHTLESS FOUNDATION
  2. BOBBI BROWN LONG-WEAR GEL EYELINER
  3. BOBBI BROWN CREAMY CONCEALER KIT

49. The Body Shop

The Body Shop

  • Revenues: $1.3 billion USD (2023)
  • Origin Country: United Kingdom
  • CEO: David Boynton
  • Founder: Anita Roddick
  • Founded: 1976
  • Parent Company: Natura & Co
  • Headquarters: Littlehampton, West Sussex, England
  • Employees: 8,000+ (2023)
  • Brand Value: $1.5 billion USD (2023)
  • Market Value: $1.3 billion USD (2023)
  • Revenue (TTM): $1.3 billion USD (2023)
  • Net Income (TTM): $200 million USD (2023)
  • Annual Operating Income: $300 million USD (2023)
  • Total Assets: $1.8 billion USD (2023)
  • Market Capital: $1.3 billion USD (2023)
  • Manufacturing facilities: 10+
  • Operations: Over 100 countries
  • Product presence: Over 150 countries

The Body Shop is a company that creates nature-inspired beauty products. It was founded in 1976 by Anita Roddick, who opened a little green shop in Brighton with a belief that business could be a force for good. The company’s purpose is to fight for a fairer, more beautiful world, and its beliefs include that business is a force for good, the empowerment of women and girls, and the belief that everyone is beautiful.

The Body Shop is part of the Natura &Co family, which represents four iconic beauty brands united by purpose. The company offers a range of skincare, haircare, bath and body products. Its products are made with ethically sourced and naturally-based ingredients from around the world, and are packaged in no-nonsense packaging that can easily be refilled.

Celebrity Collaborations:

  1. Shraddha Kapoor
  2. Dia Mirza
  3. Jacqueline Fernandez

Products portfolio: skincare, cosmetics and perfume, body butter, haircare, face masks, fragrances, bath products, sheet masks

  1. THE BODY SHOP WHITE MUSK BODY LOTION
  2. THE BODY SHOP BRITISH ROSE SHOWER GEL
  3. THE BODY SHOP NICARAGUAN COFFEE INTENSE AWAKENING MASK

50. Sofina

Sofina

  • Origin Country: Japan
  • Owner: Kao Corporation
  • Founded: 1982

Sofina is a popular cosmetics brand in Japan and is KAO’s main line of cosmetics. Sofina offers a range of skincare and makeup products that are designed to address different skin concerns.

Sofina Beaute W Emulsion Facial Sunscreen, Sofina beaute whitening UV cut emulsion moist sp r SPF50+ PA++++ 30g, and Sofina Lift Professional, Firming Essence EX are some of the facial skin care products offered by Sofina.

Products portfolio: skincare, personal care, cosmetics

  1. SOFINA JENNE
  2. SOFINA WHITE PROFESSIONAL
  3. SOFINA PRIMAVISTA ANGE

Conclusion

Cosmetics are a popular product that is used by men and women. In the current world in 2024, many new brands of cosmetics have been introduced. As all the types of cosmetics are easily available in the market and through online, it becomes easily reachable for the people to use them.

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About

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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