A CRM or Customer Relationship Management, in short, is software that is generally an important element to propel the success of a company, since they are responsible for improving performance in each of the sales cycles. In other words, it is a data management tool where interactions are tracked and metrics generated by customers are analyzed.
Its great contribution is to offer personalized solutions according to the consumer’s behavior and preference, increasing their satisfaction. Therefore, it generates optimal and more efficient results with its use.
The general features offered by this software include tracking customers by name and phone number, using corporate email, and tracking the percentage of users coming from social networks. Undoubtedly, data and metrics are nowadays important for creating advertising campaigns or understanding customer behavior.
In this article, we will see a list of 10 CRM software products that are relevant this year to be acquired by your company, in order to improve sales and, therefore, get better returns in terms of profits and data management.
Table of Contents
What are the best CRM Software in 2024?
1. Pipedrive
- Origin Country: Estonia
- Headquarters: Tallinn, Estonia and New York, United States
- Year Founded: 2010
- User Ratings on Trustpilot: 4.5 (2,349 reviews)
- Pricing Plans: From $14 to $99 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 14-day free trial
Pipedrive has established itself as a truly efficient platform for managing sales funnels. This CRM software offers a simple and pleasant interface, which allows the user to feel comfortable with its use. In addition, it allows for the carrying out of actions within it in a really fast time, compared to other programs.
Its main goal is to promote the growth of companies that choose this software, providing accurate and effective information about the client, which allows them to improve sales and the way in which the potential client is treated in order to achieve customer loyalty.
It should be noted that Pipedrive is ideal for the coordination of different teams, and the simultaneous management of the platform allows different activities to be carried out at the same time, making them more productive and efficient without affecting work time. In addition, it offers integration with some third-party software, which facilitates and promotes this way of working, such as Zoom or email.
This software offers 5 different plans with different features each, perfect for choosing exactly the specifications you need without compromising your money or acquiring features that you will not use. These plans are Essential, Advanced, Professional, Power, and Enterprise, with Essential being the cheapest and Enterprise being the most expensive.
More info at https://www.pipedrive.com/
2. Salesforce
- Origin Country: United States
- Headquarters: San Francisco, California
- Year Founded: 1999
- User Ratings on Trustpilot: 1.4 (486 reviews)
- Pricing Plans: From $25 to $500 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 30-day free trial
Salesforce is an ideal choice for users looking to purchase a full-featured and powerful CRM software package. This is widely used software that has established itself in companies all over the world.
In addition, it is constantly innovating, and implementing functions that use artificial intelligence or integration with other third-party applications, to offer an efficient service and with all the possibilities to stand out from the competition.
It stands out for its personalization functions and powerful features, as well as for its wide international reach, and its new AI-aided implementations, which improve and automate some processes within the platform.
However, Pipedrive should not be considered a useful company for users who do not know the area since, due to its large number of functions and features, it can be complex and difficult to understand for less experienced users.
To acquire this software, it is possible to choose between 4 different types of plans (Essential, Professional, Enterprise, and Unlimited), where the Essential is the most basic and economic, and, evidently, the Unlimited, the most expensive, being able to highlight that this last one does not have any restriction in the number of functions that it offers.
More info at https://www.salesforce.com/
3. Zoho CRM
- Origin Country: India
- Headquarters: Chennai, India
- Year Founded: 1996
- User Ratings on Trustpilot: 4.2 (4,982 reviews)
- Pricing Plans: From $14 to $52 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 15-day free trial
Zoho CRM is a customer management platform that is said to offer a 360-degree view, as it optimizes every process in the business area, optimizes the user experience, and improves transaction performance.
In recent years, this tool has undergone a restructuring of its visual appearance and pricing, allowing it to gradually move up the ranks in terms of popularity and public acceptance. This, without having lost quality or performance in the functions and features offered.
Its major competitive advantages reflect a powerful analysis and tracking of potential customers to plan an appropriate marketing strategy for each case. A simple and easy-to-use interface so that it can be used by anyone regardless of their knowledge, and has third-party integrations that facilitate the use and management of the tool.
Zoho CRM has 4 different accounts to choose from, which are the standard account, the professional, Enterprise, and the Ultime. The standard account is the most basic, but it has the necessary functions to carry out an effective marketing strategy without having large teams. There is also a free version, which is perfect for testing the tool to see if it’s right for you.
More info at https://www.zoho.com/crm/
4. Monday.com
- Origin Country: Israel
- Headquarters: Tel Aviv, Israel
- Year Founded: 2012
- User Ratings on Trustpilot: 2.5 (3,120 reviews)
- Pricing Plans: From $12 to $28 monthly
- Have a Free Plan?: Coming soon
- Offer a free trial?: Yes, a 14-day free trial
Monday.com is a company that has its definition of themselves, which says that they are a working operating system that is based in the cloud. Its main function, or its objective, is to manage workflows, allowing it to adapt to the needs and requests of the moment.
According to its characteristics, this CRM software offers ideal functions and tools to shape a project from the beginning by establishing the details of each task. It also facilitates teamwork collaboratively and efficiently, so that each user has specific roles in the project.
Monday.com stands out for its simple way of establishing the work and for the simple and intuitive interface with which it is designed, which facilitates the use of all its functions and allows it to be used in an optimal way. In addition, it CRM software offers automation options to abolish the repetition of already structured tasks and favors integration with third-party software.
This platform offers 5 types of accounts, with the option of using the tool with a free account, with basic functions but useful for testing its performance. Then there is the basic, standard, pro, and corporate account, with which you can obtain more advanced functions that allow you to have efficient control of the information and work groups.
More info at https://monday.com/
5. HubSpot
- Origin Country: United States
- Headquarters: Cambridge, Massachusetts, United States
- Year Founded: 2006
- User Ratings on Trustpilot: 2.8 (811 reviews)
- Pricing Plans: From $14 to $3000 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: No
One of the most internationally renowned companies is HubSpot, which offers a specialized marketing and CRM service. So it has amazing features for all users interested in growing their business.
The CRM is the key function of the entire HubSpot system, from where you can make a personalized and deep follow-up to the contacts in your database, as well as, you can build a sales funnel with an email marketing system. Monitor SEO on your website or social networks, or even use artificial intelligence to generate content.
An important advantage offered by this company is that its software can be used by large and small businesses alike, as its functions adapt perfectly to what is needed. In addition, the possibility of starting with a free account is essential to take the first steps and to get to know the functions offered in a simple way.
HubSpot has 3 plans to choose from (Starter, Professional, and Enterprise), each with more advanced features than the previous one, to correctly define the account you need, depending on the actions you want to carry out or the size of your company.
More info at https://www.hubspot.com/products/crm
6. EngageBay
- Origin Country: United States
- Headquarters: Wilmington, Delaware, USA
- Year Founded: 2018
- User Ratings on Trustpilot: 4.9 (590 reviews)
- Pricing Plans: From $12 to $101 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: No
EngageBay is a marketing platform that offers a variety of general marketing, sales, and customer support services. It is considered essential software for any user who focuses their business on the internet and wants to scale it in an effective and practical way at a good price.
Like any good CRM, EngageBay covers every aspect of the sales process. From the acquisition of new customers to the sale of a product or service to customer loyalty.
This tool has full sales, automation, and support functions. Accessibility to email marketing campaigns, forms, landing pages, appointment schedulers, and many more options to make a complete and adaptable funnel.
EngageBay has 4 plans available, the first one being a free account, where you can get to know the basic features of this software before deciding to purchase a paid plan. Then, there are the Basic, Growth, and Pro accounts, each one having an affordable price, and functions that increase in complexity or features.
More info at https://www.engagebay.com/
7. Freshsales
- Origin Country: India
- Headquarters: Chennai, India
- Year Founded: 2016
- User Ratings on Trustpilot: 1.7 (93 reviews)
- Pricing Plans: From $9 to $59 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: Yes, a 21-day free trial
Freshsales is a well-known CRM example that owes its recognition to the ease with which it can be managed and the features it possesses. With this software, it is possible to analyze and improve the relationship with customers and manage sales processes and everything related to marketing to attract, attract, and retain them.
This is a company that offers its services to large and small companies alike, ensuring that they can adapt to all situations and considerably improve sales performance in different companies.
Freshsales offers all its users a lead scoring system so that they can follow up with potential customers during each process. It also allows you to track websites in order to understand the decisions they make within the site and to improve if required. It also has the option to be used from a mobile application to have at hand all the relevant information on performance and customers.
This company offers 3 different plans to be used, which are the Growth, Pro, and Enterprise, where you can acquire the plan according to the needs of your company, and the features you need to enable its growth.
More info at https://www.freshworks.com/crm/sales/
8. Pipeline CRM
- Origin Country: United States
- Headquarters: Seattle, United States
- Year Founded: 2006
- User Ratings on Trustpilot: None
- Pricing Plans: From $25 to $49 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 14-day free trial
Pipeline is a cloud-hosted software that offers CRM services to its users. This particular company targets customers with medium- to large businesses due to the features of its functions. They seek to improve sales and grow the company, maintaining good management and betting on functions in the area of manufacturing and distribution.
If we talk about the main advantages offered by this tool, we have to mention the opportunity for scalability, since it provides the necessary means to manage an expanding team. However, thanks to its hosting in the cloud, it can be used from any place and device.
Among its functions, we can find the detailed management of the entire customer sales process, automation and customization of workflows, integration with different third-party software in order to improve productivity and communication, and scalability according to the growth of the company.
This tool offers 4 different plans (Start, Develop, Growth, and Enterprise), each with a free trial period, and features that go along with its price. The start plan is the cheapest and allows the use of basic functions in order to take the first steps with this software and get to know precisely how it works.
More info at https://pipelinecrm.com/
9. Capsule CRM
- Origin Country: United Kingdom
- Headquarters: Manchester, United Kingdom
- Year Founded: 2009
- User Ratings on Trustpilot: 4.6 (44 reviews)
- Pricing Plans: From $18 to $72 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 14-day free trial
Capsule is a company that facilitates customer relationship management (CRM). It aims to analyze and improve sales processes, track every single contact in the system, as well as offer reporting and task management features. This entire list of functions is created to increase sales in any company and to be a driver of growth.
This CRM tool is widely known for being easy to configure, which is convenient for adapting to different companies. Also, it considerably simplifies the tracking of users who could be customers. But one of the most striking features is its price, which, for a considerable amount of functions, is relatively low and accessible to anyone.
Capsule CRM can be purchased in 3 available plans, namely the basic plan, the professional plan, and the team plan. The most expensive of these plans does not exceed $30, which is really remarkable. However, it should be specified that its functions are recommended, at most, for growing companies.
More info at https://capsulecrm.com
10. Keap
- Origin Country: United States
- Headquarters: Chandler, Arizona, United States
- Year Founded: 2001
- User Ratings on Trustpilot: 1.5 (474 reviews)
- Pricing Plans: From $224 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 14-day free trial
Keap is a company that provides CRM and marketing services primarily for small businesses and seeks to facilitate contact management, automate tasks and processes, and analyze and improve each of the existing sales processes. Its main objective is to put small businesses on the path to growth and operational performance.
The functions offered by this software are aimed at optimizing time and improving the amount of revenue collected. It does this by tagging contacts for better categorization, storing detailed customer data, integrating third-party programs to be more versatile, and automating different tasks and processes.
For its acquisition, Keap CRM offers different packages, which vary in price on the number of users who will handle the software. In this way, they provide a personalized and tailor-made plan for the characteristics of each of the companies that contract the service. In addition, they offer a 14-day free trial, ideal for convincing yourself of the tool before making the final payment.
More info at https://keap.com/
Conclusion
The importance of acquiring a CRM for your company, whether small or large, is indisputable, especially when you are looking for a better way to manage and analyze your customer information. Sometimes this information may not be very clear, or it may be so much that it is difficult to process effectively.
CRMs, in general, seek to simplify all the information received and deliver only the relevant data that can make a difference to your marketing strategy. However, each of these software is different from the other, and it is necessary to be sure of the features you need before choosing one of them.
In addition, it is important to understand that implementing any of these tools in your company can lead to a period of adaptation and preparation before it can be used with versatility. It may even be a major change in each of the existing processes. Therefore, you need certainty and clarity in your choice.
However, in most cases, there are usually positive results with the acquisition of a CRM. So, if your company is growing, or even if it is already relatively consolidated in the market, it is always a good option to analyze if it is time to get some help that will allow you to improve sales and grow much more.
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