The top Dettol competitors are Savlon, Himalaya, Dabur, Boroplus, Germolene, Neosporin, HUL and others. Established about 80 years ago, Dettol was initially used in hospitals for cleaning and disinfection of skin at the time of surgeries and its related procedures. Since then, Dettol liquid has been reliable across the world to clean wounds. It is a popular brand and it is the first brand that everyone remembers as an antiseptic lotion.
Dettol is suited for people of all ages and people trust the product blindly. It is considered one of the oldest germ killers in the market. As they are branded products, it is kept in almost every household. Over a period of time, Dettol has made a timely expansion by producing products related to daily needs hand wash, body, wash, and soaps.
Through this article let us discuss top Dettol competitors in antiseptic and soap.
Table of Contents
Dettol Competitors in Antiseptic
1) Savlon
- Product Type: Antiseptic liquid
- Industry: Personal care
- Founded date only: 1933
- Founder: Imperial Chemical Industries (ICI)
- Headquarters: Mumbai, India
- Area served: Worldwide
- Current CEO: Samir Singh
Savlon is a popular brand of antiseptic pharmaceutical product that is manufactured by GlaxoSmith. It was introduced in the market as a non-burning antiseptic liquid. Savlon produces a wide range of antiseptic & hygiene products which helps to keep your skin clean and protected from germs.
Did you know how innovative campaigns are reshaping the antiseptic market?
In recent years, Savlon has made significant strides by launching creative initiatives like the Savlon Healthy Hands Chalk Sticks program. Introduced in 2017, this campaign embedded soap particles into school chalk, encouraging children to wash their hands while erasing the chalk residue—effectively promoting hand hygiene in a fun and engaging manner. This innovative approach not only boosted Savlon’s market share but also reinforced its commitment to public health. (Source: ITC Limited Annual Report 2017)
They are also used as a first aid to clean wounds and stop infections. The various products of Savlon are antiseptic sprays, creams, sticking plasters, and other antiseptic products. The main ingredients used in Savlon products are Cetrimide and Chlorhexidine gluconate antiseptics. The products of Savlon are clinically proved to be an effective germ killer.
It comes in plastic bottles that are safe to handle. The company has an excellent advertising structure and due to which the brand is well-known to all. Due to their main focus in antiseptic cream, Savlon is considered as one of the top Dettol competitors.
2) Himalaya
- Product Type: Herbal health and personal care products
- Industry: Personal care, pharmaceuticals
- Founded date only: 1930
- Founder: M Manal
- Headquarters: Bengaluru, India
- Area served: Worldwide
- Current CEO: Rohit Sharma
The Himalaya drug company manufactures personal care and herbal healthcare products. Apart from the products, the company also produces medicine. The antiseptic cream produced by Himalaya is a soothing cream which has antifungal and antibacterial action.
It provides great treatments for wounds, cuts, rashes, burns, and fungal skin infection. The location of this brand is a great positive impact on the business. It is located in the foothills of the Himalayas which provides the message that the products are organic in nature.
Today, Himalaya is a leading global herbal health and personal care organization with close to 500 products in over 100 countries.
Due to the name of the brand, it provides a positive insight into the minds of the customers and builds a trust between them. Due to their various innovative products in antiseptic, Himalaya is considered as one of the top Dettol competitors.
3) Dabur
- Product Type: Ayurvedic and natural consumer products
- Industry: Fast-moving consumer goods (FMCG)
- Founded date only: 1884
- Founder: S. K. Burman
- Headquarters: Ghaziabad, India
- Area served: Worldwide
- Current CEO: Mohit Burman
- Revenue: over 115 billion (2023)
- Market cap: 965 billion Indian rupees (2023)
Dabur is a well-known company manufacturing Ayurveda medicine and natural consumer products. It is an Indian company which was established in the year 1884 and has a strong heritage. The range of Dabur’s FMCG includes five leading brands.
Their products are well known by the name Dabur for healthcare products, Hajmola for digestives, Fem for skin care products, real for fruit juices, and Vatika for personal care. The healthcare division of Dabur has about 260 products that are used for treating ailments, common cold to chronic paralysis.
It had nearly 6.7 million retail outlets across rural and urban areas in the country. Dabur India Limited reported an operating profit of over 21 billion Indian rupees in fiscal year 2023.
It is considered as one of the world’s largest Ayurveda medicine provider. The products of Dabur are sold in almost 60 countries. Due to the wide presence across the globe and their brand, Dabur is considered a top Dettol competitor.
4) Boroplus
- Product Type: Ayurvedic antiseptic cream
- Industry: Personal care
- Founded date only: 1962
- Founder: Ramesh Chandra Aggarwal
- Headquarters: New Delhi, India
- Area served: India
- Current CEO: Mohit Burman
Boroplus was established in the year 1984 and it is considered as a most trusted brand. It is used almost at all households. Its main flagship product is the Boroplus Antiseptic cream which is the No. 1 antiseptic cream in the world.
Boroplus makes use of natural skin-loving ingredients which are time-tested. Boroplus is sold in almost 30 countries across the world. The antiseptic cream of Boroplus has skin-loving herbs like Chandan, Haldi, Neem, Tulsi, and Aloe Vera. It has multiple usages as an antiseptic cream, night cream, winter cream, for dry lips, and also for cracked heels.
This cream acts like a moisturization and frees from dryness in areas of hands, elbows, face, heels, and knees. This product is famous for its dual benefit of antiseptic and cosmetic. It is fully enriched with Ayurveda and natural ingredients. Due to their product quality, Boroplusis considered a top Dettol competitor.
5) Germolene
- Product Type: Antiseptic cream
- Industry: Personal care
- Founded date only: 1935
- Founder: Kern Pharma, S.L.
- Headquarters: Barcelona, Spain
- Area served: Worldwide
Germolene is a popular brand name that produces a wide range of antiseptic products. It is established in the year 1999 by Bayer Company. Initially a thick antiseptic pink and scented ointment, Germolene also reformulated as an ointment and cream.
This brand is being sold with a wide range of first aid preparations most of which contains antiseptic. Germolene antiseptic cream is used to relieve pain and also helps to prevent infections of grazes, minor cuts, scalds, blisters, and rough skin.
This product contains two main substances, chlorhexidine digluconate, and phenol. Due to their antiseptic product which provides quality output, Germolene is considered a top Dettol competitor.
6) Neosporin
- Product Type: Topical antibiotic ointment
- Industry: Pharmaceuticals
- Founded date only: 1949
- Founder: Alfred W. Butz
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Paul Bisaro
Neosporin is an antibiotic product that is used to kill bacteria on your skin. For skin, Neosporin is a combined medicine that is used as a first aid antibiotic which prevents infections in scrapes, minor cuts, or burns in your skin.
It provides 24-hour protection and it is a product recommended by doctors. Neosporin with pain relief ointment prevents infection and it also provides great pain relief from minor cuts, burns, and scrapes. Few products sold under the brand name Neosporin are Neomycin, Bacitracin, and Polymyxin B. It is used to prevent infections.
These ointments are reported to be safe for treating infections in the skin. It is best effective when the affected area is cleaned before applying. Due to their products and its antiseptic feature in it, Neosporin is considered a top Dettol competitor.
Dettol Competitors in Soap
7) HUL
- Product Type: Topical antibiotic ointment
- Industry: Pharmaceuticals
- Founded date only: 1949
- Founder: Alfred W. Butz
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Paul Bisaro
- Revenue: €60.073 billion (2022)
- Number of employees: 148,000 (2022)
- Market cap: $126.94 Billion (September 2023)
Hindustan Unilever Limited (HUL) is the one of the largest Fast Moving Consumer Goods Company situated in India. It is in this sector for about 80 years. Most of the household make use of their product in one way or the other.
The company strives hard for a better future to make people use their products and services. The main products are cleaning agents, food products, personal care products, and water purifiers. Their portfolio has about 400 brands across different categories like soaps, detergents, deodorants, skin care, tea, coffee, and many more. HUL soaps categories cater to various segments of hygiene, beauty, fragrance, and Ayurveda.
Unilever annual net income for 2022 was $8.052B. Unilever annual gross profit for 2022 was $63.293B. Unilever annual operating income for 2022 was $11.331B.
They produce various germ protection soaps, soaps for the woman to express their beauty, soaps to make skin looking glowing, and soaps prepared from natural ingredients. HUL innovate products by their research center. As HUL is considered a top market leader in consumer goods, it is indeed a top Dettol competitor.
8) P&G
- Product Type: Personal care products
- Industry: Household and personal care
- Founded date only: 1837
- Founders: William Procter and James Gamble
- Headquarters: Cincinnati, Ohio, United States
- Area served: Worldwide
- Current CEO: Jon Moeller
- Revenue: $20.553B (June 30, 2023)
- Market cap: $364.79B (September 11, 2023)
- Number of employees: 107,000 (2023)
P&G is a well-known American multinational consumer goods company that is headquartered in the United States. It produces an array of consumer goods. The company focuses on five main segments, Health Care, Grooming, Fabric & Home Care, Baby, Feminine & Family Care, and Beauty.
Their products are seen in almost 180 countries through department stores, grocery stores, merchandisers, online store and through many other channels. It is a major provider of healthcare and hygiene products. P&G values customers and has a great portfolio of products of all categories.
Procter & Gamble net income for the quarter ending June 30, 2023 was $3.312B. Procter & Gamble gross profit for the quarter ending June 30, 2023 was $9.940B. Procter & Gamble operating income for the quarter ending June 30, 2023 was $4.162B.
They have an in-house R&D team who innovate various products. Due to high-quality products, P&G is considered a top Dettol competitor.
9) ITC
- Product Type: Personal care products
- Industry: Household and personal care
- Founded date only: 1910
- Founders: Imperial Tobacco Company of India Limited
- Headquarters: Kolkata, India
- Area served: India and other Asian countries
- Current CEO: Sanjiv Puri
- Revenue: Rs. 69480.89 crores (March 31, 2023)
ITC is an Indian company that is based out in Kolkata. It is known for its diversified multi-business conglomerate industry. Their business focus is one of five main segments, Fast Moving Consumer Goods (FMCG), Hotels, Paperboards and Packaging, Information and Technology, and Agriculture. Over the last decade, ITC’s new Consumer Goods Businesses have established a vibrant portfolio of 25+ world- class Indian brands that create and retain value in India.
The Company is acknowledged as one of India’s most valuable business corporations with a Gross Revenue of INR 69,481 crores and Net Profit of INR 18,753.31 crores (as on 31.03.2023) .
It is considered as the topmost multi-business company and is ranked the best in the world. Their personal care products are recognized for its quality and trust. It has produced great products which offer the high-value proposition to the customers.
Their popular brands in personal care are the shower to shower, Fiama, Vivel, Engage, Savlon, and many more. Due to their brand value, ITC is considered as a top Dettol competitor.
10) Sirona
- Product Type: Personal care products
- Industry: Household and personal care
- Founded date only: 1877
- Founder: Ernst Christian Georg Hänsel
- Headquarters: Charlotte, North Carolina, United States
- Area served: Worldwide
- Current CEO: Simon Campion
Sirona Hygiene Pvt. Ltd. is a company that focuses on solving unaddressed period and intimate hygiene issues. The company aims to normalize conversations around these topics and provide solutions to women. Sirona Hygiene is committed to breaking taboos and making it easier for women to talk about these issues.
In addition, Sirona Hygiene provides self-care tips for new moms. The company offers essential products and solutions to help new moms take care of themselves during and after pregnancy. Sirona Hygiene is dedicated to providing women with the tools they need to take care of their bodies and improve their overall health and well-being.
11) Lifebuoy
- Product Type: Personal care products
- Industry: Household and personal care
- Founded date only: 1895
- Founder: William Hesketh Lever
- Headquarters: London, England, United Kingdom
- Area served: Worldwide
- Current CEO: Sanjiv Mehta
Lifebuoy is a brand of soap marketed by Unilever, which was originally a carbolic soap containing phenol, but the soaps manufactured today under the Lifebuoy brand do not contain phenol. The brand was introduced by Lever Brothers in 1895 in the United Kingdom, and different varieties were later introduced without the medicinal carbolic smell, such as the coral-colored Lifebuoy during the late 1950s and Lifebuoy Minty Refresher in 1966.
Through the Lifebuoy brand, Unilever aims to make a difference by creating quality, affordable products and promoting healthy hygiene habits. Since 2010, they have reached over 1 billion people with their hand washing campaigns, and their products are sold in over 190+ countries worldwide. Lifebuoy is the leading brand of soap in many developing countries, specifically in India and parts of Southern Asia. Lifebuoy Total 10 Soap is one of their popular products, which is a germ-protection soap that claims to kill 99.9% of germs.
12) Palmolive
- Product Type: Personal care products
- Industry: Household and personal care
- Founded date only: 1898
- Founder: B.J. Johnson
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Noel Wallace
- Revenue: $4.822B (June 30, 2023)
- Market cap: $60.21B (September 14, 2023)
- Number of employees: 33,800 (2022)
Palmolive is an American multinational brand of a line of products produced by Colgate-Palmolive. The brand was introduced in 1898 with the production of Palmolive bar soap made of coconut, palm, and olive oils. By the turn of the 20th century, Palmolive bar soap was the world’s best-selling soap. Currently, Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap, and liquid hand-wash. Palmolive’s dishwashing liquid, Palmolive Ultra Pure + Clear, is hypoallergenic and made with no unnecessary ingredients.
Colgate-Palmolive Company, the owner of Palmolive, is an American multinational consumer products company headquartered in New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products. Colgate-Palmolive is one of about 300 companies held potentially responsible for hazardous waste at the Chemsol federal Superfund site in Piscataway, New Jersey. Their involvement in this site may have contributed to the contamination of an estimated 18,500 cubic yards of soil with volatile organic compounds (VOCs), PCBs, and lead off-site
Colgate-Palmolive net income for the quarter ending June 30, 2023 was $0.502B. Colgate-Palmolive gross profit for the quarter ending June 30, 2023 was $2.787B.Colgate-Palmolive operating income for the quarter ending June 30, 2023 was $0.974B.
13) Santoor
- Product Type: Personal care products
- Industry: Household and personal care
- Founded date only: 1986
- Founder: Wipro Consumer Care and Lighting
- Headquarters: Bengaluru, Karnataka, India
- Area served: India
- Current CEO: Sanjiv Puri
Santoor is a soap brand that was launched in India in 1986 by Wipro Consumer Care and Lighting. It is the second-largest soap brand in India and is known for its unique combination of turmeric and sandalwood. Santoor soap is made with natural ingredients such as sandal and turmeric, which have natural healing properties. The brand claims that it is synonymous with younger-looking skin and has been trusted by millions of Indian women for over three decades.
Santoor’s marketing strategy revolves around the concept of ageless beauty. The brand has been promoting its products with the tagline “Santoor ke saundarya se har umar mein khoobsurat” (Beautiful at every age with Santoor’s beauty). The brand has also been using celebrity endorsements to promote its products. Santoor has been endorsed by popular Bollywood actresses such as Madhuri Dixit, Rani Mukherjee, and Genelia D’Souz.
Santoor, the sandalwood soap of Wipro Consumer Care and Lighting (WCCL), has become a Rs 2,300 crore plus brand in FY22.
Conclusion
The antiseptic and the soap industries are increasing in the market and these industries are moving at a very fast pace to achieve their business goals and objectives. Dettol is making use of the expertise and considering the current trend in antiseptic and the soap industries is trying its best to meet the requirements of the people.
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