Top 19 Fila Competitors & Alternatives in 2024

The top Fila Competitors are Nike, Inc., Adidas AG, Reebok, Puma, New Balance Athletics, Inc, Under Armor, Dunham Shoes and others. Fila is one of the most renowned sportswear manufacturer companies in the U.S.A and Korea, with its market base being spread across all the continents. The company is well known for the production and sale of sportswear shoes, leisure shoes, and other sports accessories.

Its products are sold through some of the major and specialty online and offline sporting good stores including Kohl’s and Foot Locker and Dick’s. You can also take the option of buying your preferred pair from Fila’s website.

Upon its inception, the company decided to target professionals in the athletic and training arena to advertise and market their products. This has really worked a great deal of good to the company thus making their sports-inspired wear to spread throughout the world as a bushfire. 

Unlike most of the other manufacturing companies that only rely on one signature product for the market, Fila produces footwear, sports apparel as well as other sports products for basketball, tennis, yoga, running and soccer. With such a production and marketing strategy, “Does Fila have competitors?”

Top Fila Competitors

1) Nike, Inc.

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1964.
• Founders: Phil Knight and Bill Bowerman.
• Headquarters: Beaverton, Oregon, United States.
• Area served: Worldwide.
• Current CEO: John Donahoe.
• Revenue: $12.825B (May 31, 2023)
• Market cap: $155.23B (August 22, 2023)
• Number of employees: 83,700 (2023)

Nike means victory and their symbol is also a sign of victory and triumph. No wonder, Nike isn’t competing Fila but instead, Fila is competing Nike. I say so because Nike is the formidable champion in the industry. As far as sports footwear is concerned, there is no manufacturer that comes anywhere close to where Nike has reached. This can even be seen from the number of outlets selling its products. Nike is the top and number 1 amongst all Fila competitors.

With a total of over 1000 major and tens of thousands small stores selling Nike’s products, just about a 100 or 200 stores sell Fila sportswear products. Nike derives its name from the Greek goddess of victory and is the number one apparel and shoe company in the world.

NIKE net income for the quarter ending May 31, 2023 was $1.031B. NIKE gross profit for the quarter ending May 31, 2023 was $5.595B. NIKE operating income for the quarter ending May 31, 2023 was $1.221B.

It develops shoes for training and competitive action based on the soccer, basketball and running needs of women, men, and children. Step into any sportswear store, whether online or onsite and you will not miss several pairs of Nike being sold there.

2) Adidas AG

• Product Type: Footwear, apparel, and accessories.
• Industry: Sportswear.
• Founded: 1949.
• Founder: Adolf “Adi” Dassler.
• Headquarters: Herzogenaurach, Bavaria, Germany.
• Area served: Worldwide.
• Current CEO: Bjørn Gulden.
• Number of employees: 59,258 (2022)
• Revenue: $5.661B (March 31, 2023)
• Market capitalization:$38.33B (August 18, 2023)

Adidas’ intention is to help everyone to get into the game. From the school kids all the way to famous athletes, everyone can at least get something that is compatible with their level, game, and gender. The company specializes in sport’s shoes, apparels as well as sporting equipment. It is the number 3 sporting goods manufacturer with a focus on soccer, basketball, training and running apparel and gear together with lifestyle goods. In 2022, the adidas Group had a global total of 1,990 stores in operation.

The company’s operating profit amounted to € 60 million (2022: € 437 million) in the quarter March 31, 2023. Adidas net income for the quarter ending March 31, 2023 was $-0.042B.

3) Reebok

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1958.
• Founder: Joseph William Foster.
• Headquarters: Boston, Massachusetts, United States.
• Area served: Worldwide.
• Current CEO: Matt O’Toole.
• Number of employees: Over 5,000 (2023)
• Parent: Adidas (2005–2021) Authentic Brands Group

This is a very strong subsidiary of Adidas, bragging of a brand valuation of about $1 billion and worldwide annual revenue of $3. The brand is loved for the excellent sports footwear designs that come under its name. Reebok Pump and Reebok Reezig among other are some of those brands that shook the market.

The net sales of the Reebok business under Adidas in 2022 amounted to about 353 million euros. Reebok will see global retail sales of more than $5 billion in 2022.

4) Puma

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1948.
• Founder: Rudolf Dassler.
• Headquarters: Herzogenaurach, Bavaria, Germany.
• Area served: Worldwide.
• Current CEO: Bjorn Gulden.
• Number of employees: 18,071  (2022)
• Revenue: €2.12 billion (Q2, 2023)
• Market capitalization: $10.32 Billion (August 2023)

This is probably one of the most competitive footwear company in the world. The company earns revenue of about &3.4 billion dollars annually and is well known not only for its running shoes but also the clothing and apparel side of it. The sibling rivalry that led to the splitting of Puma and Adidas has been a blessing in disguise to the vast populations as the two companies compete up to date to outdo each other. It is us, the consumers who benefit as we are offered with quality.

In January 2023, Puma was named a Top Employer globally, as well as in four regions and 22 countries.

Puma generated a Net income of € 117 million in the first quarter of 2023. Sales increase by 14.4% currency  to € 2,188 million.  Puma achieved its highest annual sales and EBIT ever in 2022.

5) New Balance Athletics, Inc

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1906.
• Founder: William J. Riley.
• Headquarters: Boston, Massachusetts, United States.
• Area served: Worldwide.
• Current CEO: Jim Davis.
• Number of employees: 6,500  (2023)
• Revenue: $5.3 billion (2022)
• Market share:  13.8%

This is one of the most formidable companies as far as versatility and aesthetics are concerned when it comes to athletic shoes. It has a fantastic presence in US and other Western countries where it takes away the market share from Fila. Hence, it is the 4th highest Fila competitors. Men and women will absolutely find something appealing within this lot. The company is popular for making and selling cross training shoes, running shoes, tennis shoes, hiking shoes, golf shoes and basketball shoes. Besides all these, the company also develops shoes and apparel for kids.

New Balance currently has five manufacturing facilities in the United States.

New Balance had a 3.4% market share in the US sneaker market in 2022, making it the fifth-largest sneaker brand in the country in terms of dollar sales. New Balance said its worldwide sales totaled $4.4 billion last year.

6) Under Armor

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1996.
• Founder: Kevin Plank.
• Headquarters: Baltimore, Maryland, United States.
• Area served: Worldwide.
• Current CEO: Stephanie Linnartz.
• Number of employees: Over 17,000 (2023)
• Revenue: $1,317 Millions (June 30, 2023)
• Market capitalization: $3.13B (August 18, 2023)

This comes with a fantastic brand valuation of about $4 billion, thanks to its fantastic sales not only within the USA but also beyond. The company is American football, American soccer and basketball’s official uniform provider. Its portfolio also comprises of pants, protective gear, apparels, hoodies and athletic shoes among others.

Under Armour generated approximately two-thirds of its net sales from North America in 2023, with the remaining one-third coming from other regions worldwide. Under Armour Quarterly Net Income as of June 30, 2023 is $9 million.

7) Dunham Shoes

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1885.
• Founder: Frank Dunham.
• Headquarters: Omaha, Nebraska, United States.
• Area served: United States.
• Number of stores: 250 stores in 23 states.

Dunham is a New Balance Athletics Inc extension, which is a leather shoe and boot maker, gives it an edge over Fila and even Nike as far as versatility is concerned. Its own stores and women specialty retailers sell its shoes. It was founded and is run with the zeal the New Balance Athletics has, which is to develop appropriate arch supports for different feet has made it be popular for its wide selection of shoe widths and arch supports.

Dunham Shoes are lightweight, stylish, and comfortable, making them perfect for casual and dress occasions. They are known for their incredible comfort and convenience, with some shoes featuring two-strap hook and loop oxfords. Dunham Shoes are a great choice for anyone looking for comfortable and stylish shoes that fit well and come in a variety of styles.

8) Asics

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1949.
• Founder: Kihachiro Onitsuka.
• Headquarters: Kobe, Hyogo, Japan.
• Area served: Worldwide.
• Current CEO: Yasuhito Hirota.
• Number of employees: 8,886(2022)
• Revenue: $1.157B (March 31, 2023)
• Market capitalization: $6.58B (August 18, 2023)

This is a Japanese-originating footwear brand. It is popular for its varied designs and looks when it comes to their sport’s shoes. The company’s major concentration is in Australia and Asian markets. Due to the vast population in Asia, it is an important market to hold but ASICS is amongst the strong Fila competitors in Asia. It, however, is also a formidable force in the USA, the UK as well as in other countries. You will rarely go wrong with Asics shoes.

Today, ASICS is recognized as one of the world’s most influential sports brands, known for its high-quality footwear, apparel, and accessories

ASICS net income for the quarter ending March 31, 2023 was $0.124B. ASICS gross profit for the quarter ending March 31, 2023 was $0.581B.

9) Converse

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1908.
• Founder: Marquis Mills Converse.
• Headquarters: Boston, Massachusetts, United States.
• Area served: Worldwide.
• Current CEO: Jared Carver.
• Number of employees: Over 1,800 (2023)
• Revenue: 2.43 billion U.S. dollars (May 31, 2023)
• Market share:  1.76%
• Parent: Nike, Inc. (2003–present)

These shoes are known better for their unique looks and style, which is unlike most of the other shoes that are known for their sporting capabilities. Converse has annual revenue of about $2 billion dollars. The jeans wearers, among other casual dressers, are specifically in love with how elegant the shoes make them appear.

Converse’s portfolio includes products under the Chuck Taylor All-Star, Cons, Jack Purcell, One Star, and Star Chevron trademarks. Converse has a wide market worldwide, operating in more than 160 countries around the world.

10) Li Ning

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1990.
• Founder: Li Ning.
• Headquarters: Beijing, China.
• Area served: Worldwide.
• Current CEO: Li Ning.
• Revenue: RMB25.80 billion (2022)
• Number of emloyees: 4,610 employees (2022)

One of the main reasons that have made Li Ning brand to be a serious competitor in the field is its product diversity. The company doesn’t only concentrate on shoes but is also known to do a good job in the production of ping pong equipment and badminton racquets. Ling Long also produces gloves and scarves for several sporting events. Its apparel line up is also loved in the market and envied by other competitors.

The overall cost of sales of the Group amounted to RMB13.32 billion in 2022.

11) Bata

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1894.
• Founder: Tomas Bata.
• Headquarters: Lausanne, Switzerland.
• Area served: Worldwide.
• Current CEO: Sandeep Kataria.
• Revenue: 34.52 billion Indian rupees (2023)
• Market cap: ? 21,699 Cr (August 2023)
• Number of employees: 32,000 

Bata Corporation is a multinational footwear, apparel, and fashion accessories manufacturer and retailer of Czech origin. It is a family-owned business that has been around for over 125 years and is organized into three business units: Bata, Bata Industrials (safety shoes), and AW Lab (sports style).  The corporation is one of the world’s leading shoemakers by volume with 150 million pairs of shoes sold annually.

It has a retail presence of over 5,300 shops in more than 70 countries across five continents and 21 production facilities in 18 countries.

Today, Bata is the No.2 global footwear company and an international fashion icon. It has a portfolio company with more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak, or Toughees. Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization.

In financial year 2023, the net profit of Bata India Ltd. amounted to over three billion Indian rupees.

12) Liberty Shoes

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1954.
• Founders: Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal.
• Headquarters: Karnal, Haryana, India.
• Area served: Worldwide.
• Current CEO: Adesh Gupta.
• Revenue: over six billion Indian rupees (2023)
• Market cap: 437.76 cr (September 2023)
• Number of employees: 4000

Liberty Shoes Limited is an Indian shoe company that was founded in 1954 in Karnal, Haryana. It started as a small shoe manufacturing unit and has now grown to produce 50,000 pairs of footwear a day through its six manufacturing units. They have a presence in more than 25 countries around the globe.

The company markets its products nationally and internationally under the brand name “LIBERTY” and its shoes are sold through multi-brand outlets and exclusive showrooms. Liberty Shoes has 400 exclusive stores across India and is now focusing on training its staff on tele-marketing so they may take online orders. The company also set up a joint venture in Russia to manufacture shoes in 1991, working under the name of M/S Liberty & Go.

13) Umbro

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1924.
• Founders: Harold Humphreys and Wallace Humphreys.
• Headquarters: Manchester, England.
• Area served: Worldwide.
• Current CEO: Ben McOwen.

Umbro is an English sports equipment manufacturer that specializes in football and rugby sportswear featuring their Double Diamond logo. The company was founded in 1924 in Wilmslow, Cheshire, and is currently based in Manchester. Umbro products are marketed in over 100 countries. Since 2012, the marque has been a subsidiary of American brand management company Iconix Brand Group.

Umbro has a rich history in sports, and their products have been worn by many teams and players over the years. They have designed kits for all 16 countries participating in the 1966 World Cup, and their brand has been associated with football and rugby for almost a century. Today, Umbro continues to be a popular brand for sports enthusiasts around the world, offering a wide range of products for both professional and amateur athletes.

14) Woodland

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1992.
• Founders: Aero Group.
• Headquarters: Mumbai, India.
• Area served: India and over 50 countries.
• Current CEO: Anshul Jain.
• Revenue: Rs. 1,000 crore (2022)

Woodland is a brand that specializes in outdoor adventure sports shoes and apparel. The brand was founded in Quebec, Canada, in the 1980s by Aero Group, which manufactured winter boots for Canada and Russia. Woodland entered the Indian market in 1992 and has since then become a highly sought-after brand for millennials. The brand has expanded to Hong Kong, the Middle East, Dubai, and South Africa, but India still contributes 75 percent to its turnover.  At present, Woodland has over 600 exclusive brand outlets across the country along with shelf space in 5500 MBOs.

The company sells premium and high-quality products through 500 company-owned-and-company operated exclusive stores and over 5,000 multi-brand retailers.

India’s leading footwear and apparel brand Woodland has closed FY22 with Rs. 1,000 crore revenue and is further expecting to grow over 20 per cent. Out of total revenue of the company, 25 per cent is from apparel. Woodland presently has a pan-India network of 550 stores.

15) Tecnica Group

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1960.
• Founder: Giancarlo Zanatta.
• Headquarters: Giavera del Montello, Italy.
• Area served: Worldwide.
• Current CEO: Giovanni Zoppas.
• Revenue: €561 million (2022)

Tecnica Group is a company that specializes in the design, production, and distribution of footwear, ski equipment, and outdoor gear. The company was founded in Italy in 1960 and has since expanded globally, with offices and distribution centers in North America, Europe, and Asia. Tecnica Group is known for its innovative products and technologies, such as the Moon Boot and the Cochise ski boot. The company’s mission is to provide high-quality products that enhance the outdoor experience for customers around the world.

According to its 2022 financial statements just published, Italy’s Tecnica Group looks back on the highest results in its history, with sales of €561 million. In 2022, the company also posted a consolidated operating profit of €45 million.

16) Meyba

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1940s.
• Founders: José Mestre and Joaquim Ballbé.
• Headquarters: Barcelona, Spain.
• Area served: Worldwide.

Meyba is a sports brand that was created in the 1940s by Josep Mestre and Joaquim Ballbé in Barcelona, Spain. Their dream was to co-create a classic swim and sportswear line, and Meyba was born. The brand brings a collection of sportswear that pays homage to the origins and principles of the old Mediterranean values. Meyba has been creating shorts, shirts, and shoes for the popular beaches of Barceloneta for years.

It was not until 1981 that Meyba became internationally known by signing an agreement with FC Barcelona to provide sports and leisurewear. During the 10 years that FC Barcelona wore Meyba apparel, the team won many prizes and honors. The team, with players such as Michael Laudrup, Ronald Koeman, José Mari Bakero, and the young Pep Guardiola, will forever be remembered as “the Dreamteam.”

Recently, Meyba was announced as the official kit manufacturer of USL Championship side Las Vegas Lights FC. The brand has been known for its football heritage and has been providing sports and leisurewear for many years. Meyba has been creating casual-wear for Catalonia’s beach-lovers, and now it has become one of the most unusual kit manufacturers in football.

17) Columbia Sportswear

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1938.
• Founders: Paul Lamfrom.
• Headquarters: Cedar Mill, Oregon, United States.
• Area served: Worldwide.
• Current CEO: Timothy Boyle.
• Revenue: $621 (June 30, 2023)
• Market cap: $4.53B (August 23, 2023)
• Number of employees: 9,450 (2022)

Columbia Sportswear is an American company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, skiwear, and outerwear accessories. The company was founded in 1938 in Portland, Oregon, as a small, family-owned, regional hat distributor. Today, it is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in the Pacific Northwest.

Columbia Sportswear Quarterly Net Income as of June 30, 2023 is $8 million. Columbia Sportswear Quarterly Gross Profit as of June 30, 2023 is $314 million.

18) Brooks Running

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1914.
• Founder: John Brooks.
• Headquarters: Seattle, Washington, United States.
• Area served: Worldwide.
• Current CEO: Jim Weber.
• Market share: 23%

Brooks running is an American  sports equipment company that designs and markets high-performance men’s and women’s running shoes, apparel, and accessories in more than 60 countries worldwide. Brooks Running was founded in 1914 and is one of the oldest sports footwear companies. Brooks shoes have been named “Best Women’s Running Shoe” and “Best Winter Running Shoe” by publications including Runner’s World and Sports Illustrated. Brooks running is headquartered in Seattle, Washington.

Brooks Running achieved record global revenue of $1.2 billion in 2022, up 6% over 2021 with growth in all regions. Brooks was the leading brand in the running specialty channel in 2021 and landed the top market share spot in adult running shoes in the athletic specialty and sporting goods channel.

19) Vans

• Product Type: Footwear, apparel, equipment, and accessories.
• Industry:  Sportswear.
• Founded: 1966.
• Founders: Paul Van Doren, Gordon Lee, and Serge D’Elia.
• Headquarters: Costa Mesa, California, United States.
• Area served: Worldwide.
• Current CEO: Steve Van Doren.
• Revenue: $5 billion  (2023)
• Parent: VF Outdoor

Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. Vans has a rich history of 50 years of “Off The Wall” heritage. The company started as a small shoe manufacturer and became a global brand that straddles the line between a brand for the everyman and the tastemaker. Vans is known for its iconic footwear silhouettes and designs that cater to the needs of skaters and the fashionable youth. The brand has expanded its product line to include apparel for both men and women. Vans is a symbol of quality, affordable shoes that meet the needs and wants of its target market.

Vans shoots for $5 billion in revenue in 2023. Revenues in the brand’s apparel and accessories category, on the other hand, are predicted to hit $1 billion by 2023.

Conclusion

With all these said, it is evident that though Fila has done a lot to produce and market sports gear an apparel, and is a darling of many, it will still need to do a lot for it to come anywhere close to Nike and adidas.

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