The top global brands in the world have managed to stay ahead of the game and prove their dominance in the global markets. They have taken into consideration the current and future consumer trends by observing decades of data storage to get a viable sense of customer expectations.
The average brand value of the global brands has surpassed industry expectations and crossed 3.0 trillion USD which is a rise of 16%. The rise in the value is a sign of growth status that ultimately can develop and maximize a sense of economic stability and success.
The global brands’ group together has taken the global citizens and world economy forward. These companies are building their businesses around their brand and the customers with new ideas and innovative products so that they can stay ahead of their competitors in the market.
Let us go through the top 10 valuable global brands in the market in 2024 to get a sense of their achievements and their impact on emerging society as a whole.
Table of Contents
An Overview of 10 Top Valuable Global Brands in the World in 2024 Based on Brand Value
1. Apple
- Origin Country: United States of America
- Sector: Tech & Services
- Founders: Steve Jobs, Ronald Wayne and Steve Wozniak
- Founded: 1976
- Headquarters: 1 Apple Park Way Cupertino, US
- Employees in 2023: 164,000
- Annual Revenue in 2023: 394.328 billion USD
- Net Income in 2023: 99.803 billion USD
- Total Assets in 2023: 352.755 billion USD
- Brand Value in 2023: 355.080 billion USD
- Market Capitalization in 2023: 2.261 trillion USD
Apple retains its top position again in the year 2024 in the list of the 10 top valuable global brands in the market based on the brand’s value. The largest technology company in the world is a favourite of global citizens and has introduced innovative products to stay ahead in the game.
The purchase decisions of the customers are often based on brand loyalty and brand name and this is what has helped Apple in creating a niche place for itself amongst consumers.
Apple is one of the global brands that has decided to accelerate its efforts on reaching carbon neutrality and has increasingly pushed its manufacturing partners for 100% renewable energy by 2030.
Apple is the fourth-largest vendor of the personal computer and the second-largest manufacturer of mobile phones. The business organization has been focusing on innovation and has introduced Air Tags and new-generation iPads. It has also gained crucial access to new markets like electric vehicles and virtual reality.
Important products and services from the valuable global brand include Apple iPhone, Apple AirPods, Mac, Apple Watch, Apple Pay, App Store, Apple Music, Apple Card and Apple TV. The organization has also acquired several companies in the last few decades to maximize its product offerings.
2. Amazon
- Origin Country: United States of America
- Sector: Retail & Consumer Goods
- Founder: Jeff Bezos
- Founded: 1994
- Headquarters: Seattle, Washington, U.S.
- Employees in 2023: 1,608,000
- Annual Revenue in 2023: 502.191 billion USD
- Net Income in 2023: 11.323 billion USD
- Total Assets in 2023: 428.362 billion USD
- Brand Value in 2023: 350.273 billion USD
- Market Capitalization in 2023: 943.55 billion USD
Retaining its second position from last year the multination technology company Amazon is again one of the top valuable global brands in 2024. The business organization is also “One of the Most Valuable Brands”, “One of the Most Influential Economic and Cultural Forces” and an integral part of the “Big Five USA Information Technology Companies” in the world.
Amazon is associated with numerous businesses for example e-commerce, consumer electronics, artificial intelligence, satellite internet, autonomous vehicles, cloud computing, digital distribution and entertainment etc. Innovative products and services include Amazon Alexa, Echo, Kindle, Fire TV, Amazon Prime, Amazon Appstore and Amazon Pay etc.
Amazon is the largest marketplace and online retailer and provider of smart speakers, live-streaming, cloud computing and internet services in the world in terms of revenues and market share.
The business organization has expanded increasingly into many product categories and business solutions that have earned it the nickname “The Everything Store”. Multiple subsidiaries like Whole Foods Market, IMDb, Twitch and Zoox have helped the technology company to accelerate its growth status in the market and maintain its position as one of the best corporations in the globe.
3. Alphabet Inc. (Google)
- Origin Country: United States of America
- Sector: Media & Telecoms
- Founder: Sergey Brin and Larry Page
- Founded: 2nd October 2015
- Headquarters: Googleplex, California, U.S.
- Employees in 2023: 156.500
- Annual Revenue in 2023: 282.113 billion USD
- Net Income in 2023: 66.990 billion USD
- Total Assets in 2023: 358.255 billion USD
- Brand Value in 2023: 263.425 billion USD
- Market Capitalization in 2023: 1.201 trillion USD
The holding company Alphabet Inc. is one of the top valuable global brands based on the brand’s value as well as the third-largest information technology company based on revenues in the global market. It is the parent company of both Google and Google subsidiaries all over the globe.
Alphabet through Google has become the most powerful technology, media and telecoms company because of data storage, search dimensions, news and information, technological solutions and market dominance.
The business organization is a conglomerate associated with several industries like artificial intelligence, cloud computing, private equity, venture capital, internet, robotics, healthcare, software, biotechnology and computer hardware etc.
Alphabet Inc. has decided to use its status as a valuable brand to create awareness about climate change and global poverty on the global platform. Recently the organization has also announced its support for Ukrainian citizens by announcing a donation of 15 million USD.
4. Microsoft
- Origin Country: United States of America
- Sector: Tech & Services
- Founder: Bill Gates,
- Founded: 1975
- Headquarters: Washington, U.S.
- Employees in 2023: 221,000
- Annual Revenue in 2023: 203.075 billion USD
- Net Income in 2023: 69.789 billion USD
- Total Assets in 2023: 364.8 billion USD
- Brand Value in 2023: 184.245 billion USD
- Market Cap in 2023: 1.829 trillion USD
Microsoft is one of the most important global brands and information technology corporations in the world. It is also the world’s largest software maker based on revenues and an integral part of the “Big Five US Information Technology Companies” in the globe.
The technology company Microsoft is associated with numerous businesses for example computer hardware, computer software, software development, internet search, video games, mixed reality, social networking service, cloud computing, personal computers, consumer electronics and related topics.
Microsoft offers innovative products, services and business solutions to its customers and clients like LinkedIn, Azure, Xbox, Windows Update, Microsoft Store, outlook.com, LinkedIn, Yammer, Microsoft Bing and Microsoft 365. The best-known product of Microsoft is the Microsoft Office Suite and its flagship hardware offering is the Microsoft Surface line of touch PC.
5. Walmart
- Origin Country: United States of America
- Sector: Retail & Consumer Goods
- Founder: Sam Walmart
- Founded: 1962
- Headquarters: Bentonville, U.S
- Employees in 2023: 2,300,000
- Annual Revenue in 2023: 600.112 billion USD
- Net Income in 2023: 8.967 billion USD
- Brand Value in 2023: 111.918 billion USD
- Market Value in 2023: 401.91 billion USD
- Total Assets in 2023: 244.86 billion USD
- Market Cap in 2023: 391.87 billion USD
Walmart occupies the fifth position in the list of the 10 top valuable global brands in the market based on the brand’s value. The public company is listed on the New York Stock Exchange.
Walmart is one of the renowned American retail corporations that operates a chain of grocery stores, discount department stores and hypermarkets along with retail warehouses called Sam’s Club. The expanding product portfolio has helped the retail company to create a customer-centric business organization that aims to deliver on its promises at affordable price tags.
The multinational organization has spread its presence to 24 countries where customers can make purchase decisions in 10,586 stores and clubs. Walmart is the largest company based on revenues and the largest private employer in the globe.
Walmart is one of the few global brands that has seen immense growth in the last decades. The organization has been focusing on quality products at a reasonable price to encourage the purchase decisions and loyalty of its customers.
6. Samsung Group
- Origin Country: South Korea
- Sector: Tech & Services
- Founder: Lee Byung-chul
- Founded: 1969
- Headquarters: Samsung Digital City, South Korea.
- Annual Revenue in 2023: 241.60 billion USD
- Brand Value in 2023: 107.284 billion USD
- Market Cap in 2023: 305.10 billion USD
Samsung is the largest business conglomerate in South Korea and one of the top global brands. It operates with help of affiliate companies like Samsung Electronics, Samsung Engineering, Samsung Heavy Industries, Samsung Life Insurance and Samsung C&T Corporation.
Samsung is a manufacturing company associated with numerous businesses for example textiles, food processing, retail, securities, consumer electronics, construction, insurance and chip manufacturing. It is one of the organizations that consider consumer relationships crucial for growth status and has created strategies to sell consumer goods far and wide in global markets.
The technology company with help of its management plans to deliver innovative products and business solutions so that it can meet consumer demand successfully and stay ahead of the competitors in the market.
7. Meta Platforms (Facebook)
- Origin Country: United States of America
- Sector: Media & Telecoms
- Founder: Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, Andrew McCollum and Eduardo Saverin
- Founded: 2004
- Headquarters: Menlo Park, California, U.S.
- Employees in 2023: 71,970
- Annual Revenue in 2023: 118.115 billion USD
- Net Income in 2023: 28.832 billion USD
- Brand Value in 2023: 101.201 billion USD
- Market Cap in 2023: 307.31 billion USD
Meta Platforms formerly Facebook Inc. is one of the prominent global brands that is also an integral part of the “Big Five US Information Technology Companies” in the globe. The technology conglomerate has been a strong force in the last decades and currently has access to several industries like social media, consumer electronics, social network advertising and virtual reality.
Meta Platforms offers innovative products and business solutions to individual customers, governments and business organizations. The expanding product portfolio includes WhatsApp, Meta Quest, Messenger, Workplace, Instagram, Diem and Facebook. In the year 2021, the technology company generated total revenues of 97.5% just from advertising.
The organization realizes its responsibility to deliver a safe environment and hence has committed to purchasing 100% renewable energy and minimizing greenhouse gas emissions in the coming days.
8. Industrial and Commercial Bank of China (ICBC)
- Origin Country: China
- Sector: Banking & Insurance
- Founded: 1984
- Headquarters: Beijing, China
- Employees in 2023: 434,798
- Annual Revenue in 2023: 147.400 billion USD
- Net Income in 2023: 38.438 billion USD
- Brand Value in 2023: 75.119 billion USD
- Total Assets in 2022: 5.880 trillion USD
- Market Cap in 2023: 250.8 billion USD
The state-owned bank in China Industrial and Commercial Bank of China (ICBC) is one of the most important global brands. It has been ranked 1st in the World Bank Rankings since the year 2012 and is considered by the Financial Stability Board as a systemically important bank.
The management of the Industrial and Commercial Bank of China (ICBC) realizes its responsibility to society and has created strategies that will meet the demand of various industries. The bank offers loans to manufacturing, transportation, power, retail and other service organizations to encourage growth in the country.
Industrial and Commercial Bank of China (ICBC) is the first among the Chinese global brands to integrate “Equator Principles” so that it can meet global environmental standards. The bank has also been an advocate of the “Green Credit Policy” introduced by the “Chinese Ministry of Environmental Protection” and adopted the principles as its core values for the management.
9. Huawei
- Origin Country: China
- Sector: Tech & Services
- Founder: Ren Zhengfei
- Founded: 1987
- Headquarters: Shenzhen, China
- Employees in 2023: 194,000
- Annual Revenue in 2023: 636.81 billion Yuan
- Net Income in 2023: 113.7 billion Yuan
- Brand Value in 2023: 71.233 billion USD
When it comes to movers and shakers of 2023 then the Chinese company Huawei is a new entrant in the top 10 list of valuable global brands. It is the largest manufacturer of telecommunications equipment and the 2nd largest smartphone manufacturer in the global market and has spread its product dimensions to 170+ countries.
The technology company manufactures, develops, designs and sells smart devices, consumer electronics, telecommunications equipment and rooftop solar power products. The expanding product portfolio also includes communications devices in the consumer market and consulting and operational services to corporations that are within and outside of china.
10. Verizon Communications
- Origin Country: United States of America
- Sector: Media & Telecoms
- Founded: 1983
- Headquarters: New York City, USA
- Employees in 2023: 118,400
- Annual Revenue in 2023: 135.651 billion USD
- Net Income in 2023: 19.292 billion USD
- Brand Value in 2023: 69.639 billion USD
- Market Cap in 2023: 157.07 billion USD
The American conglomerate Verizon Communications is one of the top global brands based on the brand’s value. The organization is associated with mass media and telecommunication markets and is the largest wireless carrier in the United States with 120.9 million subscribers.
The expanding product dimensions of Verizon Communications include digital television, landline connection, digital media, cable television, internet, telematics, broadband and mobile phone.
The business organization realizes the importance of CSR activities and has created The Verizon Foundation which donates nearly 70 million USD every year to non-profit organizations focusing on education and prevention of domestic violence.
Conclusion
In the current scenario, information is equal to success and that is what global brands have done. The top players have played to their strengths against competitors, successfully met customer expectations, tried to develop innovative products and managed to accelerate the growth status of their company.
Some of the Other Prominent Global Brands of 2024 are as follows
11. China Construction Bank
12. State Grid
13. Home Depot
14. Shell
15. The Coca-Cola Company
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