The top Lakme competitors are M.A.C, L’Oreal, Maybelline, Covergirl, Colorbar, Revlon, Avon and others. Lakme, owned by Hindustan Unilever is a famous Indian cosmetic brand. It is the number one cosmetic brands in India. It produces a wide range of products which inspires every woman to express the unique beauty thereby making them realize the strength of their beauty.
It innovates continuously on various products to offer huge world-class cosmetics, beauty salons, and skin care products. It combines international cosmetic technology with a deep understanding of the needs of an Indian woman.
Lakme’s Revenue was Rs 328 crore in FY2023. Lakme has over 450 owned/managed and franchisee salons. In the last year’s annual report, the number of saloons was 400.
It also provides the consumers complete beauty products that suit many Indian skin tones. Lakme has created its visibility in the market through high-end beauty parlors or salons, and through various fashion events’ sponsor.
Through this article let us discuss the top Lakme competitors.
Table of Contents
Top Lakme competitors
1) M.A.C
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1984 in Toronto, Canada.
- Founders: Frank Toskan and Frank Angelo.
- Headquarters: New York City, New York, United States.
- Area served: Worldwide.
- Current CEO: Denis Hennequin.
MAC (Make-up Art Cosmetics) is a leading cosmetic manufacturer, headquartered in New York, United States. It was established in the year 1985. It is considered as a leading professional makeup specialist in the world. They produce products that cater to people of all ages.
The company’s net current assets are worth 57,212 British pounds. When it comes to beauty and health online shop users, brand awareness of Mac Cosmetics is at 52% in the United States. M·A·C Cosmetics has an approximated net worth of about $108 million.
The various products of MAC serve the demand of consumers and professional makeup artists. It is at the lead in the fashion industry and collaborates with leading talents from art and fashion domain. It offers a wide range of products that blend people with glamorous style. Their products are available in over 200 locations in about 15 countries across the globe. The company always focuses on developing new categories of products and target to include 50 collections every year. Their main goal is to serve the various demands of consumers and professional makeup artist. Due to their various products, MAC is considered one of the top Lakme competitors.
2) L’Oreal
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1909 in Clichy, Hauts-de-Seine, France.
- Founder: Eugène Schueller.
- Headquarters: Clichy, Hauts-de-Seine, France.
- Area served: Worldwide.
- Current CEO: Nicolas Hieronimus
- Revenue: $40.311B (2022)
- Market cap: $235.15B (September 12, 2023)
- Number of employees: 87,369 (2022)
L’Oreal is a well-known and leading company in the personal care and cosmetic industry. Founded in the year 1909, L’Oreal is headquartered in France. Their annual sale of various products is estimated at about $27.2 billion dollars. Their famous products are color cosmetics, hair care, sun care, skin care and fragrances.
It is a total beauty care company that combines the latest technology with the great quality. It is a global brand with many international products.
The Group’s sales at 30 June 2023 amounted to 20.57 billion euros. L’Oreal annual net income for 2022 was $6.012B. L’Oreal annual gross profit for 2022 was $29.167B. L’Oreal SA net worth as of September 12, 2023 is $235.15B.
Standard & Poor’s Global again awarded L’Oréal 85 points out of 100 in its ESG rating, reflecting the Group’s performance in terms of sustainability.
As it is the biggest beauty brand in the world, L’Oreal has a supreme commitment to the technology, innovation, and research, thereby providing high-quality and brand-new products for people of all ages. The band consists of five main beauty categories of hair cair, hair color, hair style, cosmetics, and skin care. There are continuous research and development that takes place in L’Oreal to ensure the safety of the customers and also for new products. As L’Oreal is a fastest growing personal care and beauty products, it is considered as one of the top Lakme competitors in the world.
3) Maybelline
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1915, Chicago, Illinois, United States
- Founder: Thomas Lyle Williams
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Nicolas Hieronimus.
Maybelline is one of the top global cosmetics company in the United States. It helps women to discover new looks and exhibit their own creativity and individuality. Maybelline provides scientifically-advanced formulas, radical textures, and trendsetting shades to enhance the beauty of women. Maybelline produces various products for eyes, faces, and lips.
Maybelline New York has a calculated net worth of about $46.64 million. Maybelline New York earns an estimated $9.33 million a year.
Their products are available in about 129 countries worldwide. It manufactures more than 200 products by using technologically advanced formulas. The company sells their products across the world through retail outlets and online shopping. The products of Maybelline are tested for quality and their makeups are all mineral based. They offer huge choices for each product. Due to their various products and quality, Maybelline is considered as one of the top Lakme competitors.
4) Covergirl
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1961, Maryland, United States
- Founder: Noxzema Chemical Company
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Laurent Mercier
An American cosmetic brand, Covergirl is headquartered in Maryland, United States. It was owned by Noxzema Chemical Company which was later acquired by Procter & Gamble. CoverGirl provides their products for individual customer service and offers a wide range of beauty products at reasonable prices. It deals in a wide range of cosmetics like foundations, concealers, blushes, and lotions for face makeup, eyeshadows, eyeliners, kohl pencils, and mascara for eye makeup and lipsticks, lip glosses and lip liners.
The Covergirl cosmetics are manufactured with great care and are safe for health, human, and the environment. They produce a wide range of products that cater to the entire cosmetic requirements from head to toe and also to all skin types.
The biggest support for Covergirl’s growth happened when it was owned by Procter & Gamble. This could be because the company also owned some of America’s marquee cosmetic brands like Olay, SK-II etc. It helped the brand to expand to more regions and also reach out to customers better. Due to their wide range of products and their availability, Covergirl is regarded as one of the top Lakme competitors in the world.
5) Colorbar
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2004, Delhi, India
- Founders: Priya Paul
- Headquarters: Delhi, India
- Area served: India, Middle East, and Southeast Asia
- Current CEO: Priya Paul
Colorbar is one of India’s leading beauty brands that is launched in the year 2005. Their innovative and best in class products of Colorbar make every woman feel beautiful. The products manufactured by Colorbar meet the international standards.
Today, Colorbar has 1,300 counters in 65 outlets. The company has started withdrawing its unmanned retail counters, and adding manned counters with advisors. By the end of 2023, Colorbar will have a presence at 12,500 outlets. Plans are to add another 100 own stores this coming year.
It is a fastest growing beauty brand that is available in more than 900 multi-brand outlets and through partner chains across the globe. The company’s portfolio includes many products like loose powders, highlighting kits, contour, primers, concealers, BB creams, blush sticks, compacts, foundations, makeup removers, lip colors, and wipes for the face.
For the financial year ending March 2022, Colorbar reported a turnover of Rs300 crore.
The strength of the brand lies in its premium packing, continuous product innovations, and its premium packaging. It is also known for its fast-growing and demanding target segment of consumers. Their main focus on quality hence all their products are validated by Market Research Group to suit the needs of the consumer and the markets it caters to. Due to their wide range of products, Colorbar is regarded as one of the top Lakme competitors.
6) Revlon
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1932,
- Founders: Charles Revson, Joseph Revson, and Charles Lachman
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Debra Perelman
An American multinational company, Revlon was found in the year 1932 in the New York City. The company started with a single product, nail enamel and over the years entered into production of cosmetics, fragrances, skin care, hair care, and many more.
The Company has their operations in four main divisions which are the professional division, consumer division, Elizabeth Arden segment, and Other segments.
Revlon’s net sales were $615.2 million during the fourth quarter of 2022. In 2022, Revlon Inc. generated approximately 1,145 million U.S. dollars in gross profit. As of June 2023 Revlon has a market cap of $3.83 Million.
The company is expert in a wide range of products like concealer, foundation, face powder, blush, eyeshadow, eyebrow pencil, mascara, nail paint, lipstick, and lip gloss. As their products reach many customers across the world, it suits any skin types and complexion. Their annual turnover is estimated at about 2.3 billion USD. The company has high customer engagement by providing 24-hour online helpdesk facility. This band is connected to prominent celebrities like Ashley Graham, Halle Berry, Emma Stone, and many more. Due to their various products available for customers, Revlon is considered as one of the top Lakme competitors.
7) Avon
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1886
- Founder: David H. McConnell
- Headquarters: London, United Kingdom
- Area served: Worldwide
- Current CEO: Angela Cretu.
- Revenue: 2.77 billion (2022)
Avon is a well-known beauty company headquartered in London, United Kingdom. Founded in the year 1886, Avon is the fifth largest beauty company in the world. Avon produces various products like makeup, skin care, perfume, toiletries, and fashion.
Their products are being sold successfully in places like America, Europe, USA, UK, Middle East, and the Asia Pacific. The company’s portfolio includes the production of beauty, home, and fashion products. The company mainly sells the products to the consumer through direct selling channel. Avon mainly focuses on women as their target customers, because of which, their products are mainly for the woman. Their products cater to all the beauty requirements.
In 2022, Avon’s fashion segment generated approximately 291 million U.S. dollars in net sales. In 2022, Avon’s beauty segment generated approximately 2.04 billion U.S. dollars in net sales. The market capitalization of Avon Products is about 2.48 B.
Their products are produced after careful research and make sure of the feasibility of the product in the market. As technology is in great use these days, Avon makes use of technology to reach out to the customers and other stakeholders. Due to their various products, Avon is considered as one of the top Lakme competitors.
8) NYX
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1999
- Founder: Toni Ko
- Headquarters: Los Angeles, California, United States
- Area served: Worldwide
- Current CEO: Michele Scannavini
NYX is a cosmetic company that is a part of L’Oreal group. The company is headquartered in Los Angles. The company provides various makeup and cosmetic accessories. Its wide range of products includes powder, blushers, lip pencils, lipstick, lip gloss, bronzer, concealers, setting sprays, contour, highlight, eyeliners, and many more. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries.
It also provides various tools accessories used in the beauty segment. Their brand is sold through many retailers, fashion and beauty stores, independent shops, beauty supply stores and online store. NYX cosmetics are one of the fastest growing cosmetic companies.
It produces high-quality and professional cosmetic products and also packed in a unique style. As it is one of the fastest growing cosmetic companies, NYX is considered as a strongest Lakme competitor.
9) Bobbi Brown
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1991
- Founder: Bobbi Brown
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Marcy Davidson
An American cosmetic company, Bobbi Brown, produces and sells many cosmetic products like skin care products, color cosmetics, and makeup tools and accessories. It is an international prestigious beauty brand that permits women to hold and enhance their individual beauty. The company produces mascaras, eyeshadows, brows, foundation creams, concealers, and many more. The company was founded in the year 1991 by Bobbi Brown, a makeup artist who turned into an entrepreneur. It produces great products with high quality that every woman prefers it.
The company serves their customers through many duty-free stores and other personal retail shops globally. Their products are also available for purchase online. Due to their wide range of products, Bobbi Brown is considered as one of the top Lakme competitors in the world.
10) Clinique
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1968
- Founder: Estée Lauder
- Headquarters: New York City, New York, United States
- Area served: Worldwide
- Current CEO: Francine Touchette
Clinique was established in the year 1968, is a popular American brand, It is a personal care and cosmetic company that manufactures toiletries, skin care products, cosmetics, and fragrances. The products of this brand are available in high-end department stores located in the USA. This brand can be used for people who have sensitive or problematic skin.
It is considered one of the biggest skin care and cosmetic brands in the world. Clinique stores are seen in across 140 countries in the world. The products of Clinique are free from allergies and perfume. They also sell non-comedogenic makeup products will more prices.
In 2023, the Clinique brand was valued at approximately 4.8 billion U.S. dollars. When it comes to face care users, brand awareness of Clinique is at 74% in the United States.
Clinique produces high-quality products and is available at varied locations. The products of Clinique are free from chemicals. As they are into manufacturing of many products, Clinique is considered as one of the top Lakme competitors.
11) LA Girl
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1985
- Founders: Sharon Cotroneo and Albert Cotroneo
- Headquarters: Ontario, California, United States
- Area served: Worldwide
- Current CEO: Sharon Cotroneo
Also regarded as a top Lakme competitor, LA Girl is an affordable luxury cosmetic brand that produces various products. It produces top quality color cosmetics for all makeup users.
The various products of LA Girl create a spin on beauty to be inspired through the art of color. It produces various cosmetic products for eyes, lips, face nails, and accessories.
With an incredible selection of high-quality products that cater to customers across the globe, L.A. Girl has become a targeted brand that offers beauty without compromise. Their products are available through the offline and online store. As LA Girl is one of the fastest growing companies, it is regarded as one of the top Lakme competitors.
12) The Beauty Sailor
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2021
- Founder: Avtar Singh
- Headquarters: Mohali, Punjab, India
- Area served: India
- Current CEO: Avtar Singh
The Beauty Sailor is a premium beauty brand that offers a range of skin care, hair care, and face care products. The brand prides itself on using natural ingredients and being cruelty-free. The Beauty Sailor’s products are free of parabens and are designed to provide long-lasting, youthful, and glowing skin. Customers have praised the brand’s light moisturizer for its hydrating and softening effects on the skin.
The Beauty Sailor was founded by Avtar Singh, who had a vision of creating a premium beauty brand that would sail people through all the nuances of beauty with its all-inclusive approach. Since its inception, the brand has achieved significant growth and success. The Beauty Sailor’s founders and directors are dedicated to creating a premium beauty brand that offers high-quality products that are both effective and affordable. The brand’s philosophy is to provide customers with products that are gentle on the skin and provide long-lasting results.
13) Biotique
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2021
- Founder: Avtar Singh
- Headquarters: Mohali, Punjab, India
- Area served: India
- Current CEO: Avtar Singh
Biotique is a natural beauty brand that has been around for over 30 years. Their products are formulated based on ayurvedic recipes, taken from authentic and original Veda texts. Biotique’s packagings always have the statement “This is not a cosmetic product. It has therapeutic properties.” The brand claims to be “Organically Pure & Preservative Free, Dermatologically Tested for Safety, No Animal Testing.” Their products include skincare, haircare, and body care products. Biotique’s products are made with advanced ayurvedic ingredients and are available online at a discounted price.
Biotique’s products are made with natural ingredients and are formulated based on ayurvedic recipes. The brand claims to be “Organically Pure & Preservative Free, Dermatologically Tested for Safety, No Animal Testing.” Their products include skincare, haircare, and body care products. Biotique’s products are made with advanced ayurvedic ingredients and are available online at a discounted price. The brand has been around for over 30 years and is one of the oldest herbal beauty brands.
14) Mamaearth
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2016
- Founders: Varun Alagh and Ghazal Alagh
- Headquarters: Gurugram, Haryana, India
- Area served: India
- Current CEO: Varun Alagh
Mamaearth is a skincare brand that was founded in 2016 by Varun Alagh, a former Hindustan Unilever executive, and his wife Ghazal. The brand aims to develop products from world-class research that solve every little problem that parents face. Mamaearth is Asia’s first MadeSafe-certified brand, which means that its products are mum-baby friendly, toxin-free, meet stringent international standards, and are ultra-awesome.
The brand has become popular in India with its range of “toxin-free” products such as face washes, shampoos, and hair oils. Mamaearth competes with Unilever’s India unit, Hindustan Unilever, and Procter & Gamble Co in the booming personal care industry.
As of May 2023, Mamaearth’s net worth is about Rs.250 crores. The company’s value is around Rs.6000 crores. Mamaearth’s impressive net worth proves its financial strength and success in the industry. The brand is well-known for its natural and safe personal care products.
In the financial year 2022, the operating revenue of Mamaearth amounted to 9.4 billion Indian rupees. It had a net profit of Rs14 crore in FY22. In the first half of FY23, its net profit stood at Rs3.67 crore.
15) Sugar
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2012
- Founders: Vineeta Singh and Kaushik Mukherjee
- Headquarters: Mumbai, India
- Area served: India, Middle East, Southeast Asia, and North America
- Current CEO: Vineeta Singh
Sugar Cosmetics is a makeup brand that offers a range of high-quality, affordable, and cruelty-free makeup products. The brand was founded in 2015 by Vineeta Singh and Kaushik Mukherjee, with the goal of providing makeup products that can last all day long, especially in India’s hot and tropical climate. Sugar Cosmetics offers a wide range of products, including lipsticks, eyeshadows, foundations, and more. Their first product was a range of brightly colored lipsticks, which quickly became popular among Bollywood celebrities and everyday women alike. The brand is known for its bold and independent persona, and its products are designed for women who refuse to be stereotyped.
In FY22, SUGAR Cosmetics generated a total operating revenue of INR 210.9 Cr from India. India contributed over 95% to its total revenue from operations. Sugar’s net worth is INR 300 crore.
On the other hand, the rest of the world contributed INR 10.2 Cr to its total operating revenue in FY22, an increase of over 16% YoY. In 2019, SUGAR Cosmetics expanded its offline presence to Russia. The brand also has an online presence in the US.
16) MyGlamm
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2017
- Founders: Anupam Mittal, Madhuri Jain, and Varun Alagh
- Headquarters: Mumbai, India
- Area served: India
- Current CEO: Varun Alagh
MyGlamm is an Indian e-commerce company that sells cosmetics and personal care products. It was founded in 2015, headquartered in Mumbai, India. The company is owned by The Good Glamm Group and Sanghvi Technologies. In 2021, the company became the first Indian unicorn startup in the DTC beauty and personal care business. MyGlamm is a Direct-to-consumer business that operates on a hybrid online-offline model, generating about 60 percent of sales online and the rest from offline.
The company has expanded into personal care categories like hair care, skincare, and bath & body along with more beauty niches to create a larger branded house with launches like SUPERFOODS, Treat Love Care, Wipe Out, GLOW, YOUTHFUL, and K. Play. MyGlamm products have been created to simplify a woman’s makeup routine. The European formulations of their products use the finest ingredients that both nature and science have to offer.
17) Wow Cosmetic
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2015
- Founders: Pradeep Dadha
- Headquarters: Bangalore, Karnataka, India
- Area served: India
- Current CEO: Pradeep Dadha
WOW Skin Science is an Indian health, wellness, and fitness company that specializes in creating safe and nature-inspired skin and hair care products. Established in 2016 by Manish Chowdhary and Shradha Sharma, the company is headquartered in Bengaluru, Karnataka, India. WOW Skin Science’s products are completely free from harmful sulfates, silicones, and parabens, and artificial colors. The company’s packaging, bottles, and communications undergo constant innovation and changes without affecting the formulation and efficacy of the product.
WOW Skin Science has a digital-only omnichannel medium to target internet-savvy millennials and Gen Z. The brand offers skin care, hair care, body care, and mother & child products.
Total revenue from continuing operations was $704.9 million for the quarter and year ended December 31, 2022. Wow Skin Science’s operating revenue grew 3.4X to Rs 340.4 crore (approximately $45.5 million) in FY22. The company raised Rs 375 crore ($48 million) from Singapore-based GIC in June 2022. The brand’s D2C website contributes to around 25-30% of its total sales, and it has around 350 Beauty and Aesthetic Services (BAS) stores offline.
18) Pilgrim
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 2019
- Founders: Anurag Kedia and Gagandeep Makker
- Headquarters: Gurugram, Haryana, India
- Area served: India
- Current CEO: Anurag Kedia
Pilgrim is an Indian skincare brand that offers a range of vegan and cruelty-free products. The brand claims to be free of 20 toxic ingredients, dermatologically tested, FDA approved, and plastic positive. Pilgrim’s product line includes face washes, serums, sunscreens, eye creams, moisturizers, shampoos, hair masks, and more. The brand uses natural ingredients and sensuous fragrances to create powerful formulas that make you feel cared for. Pilgrim has been in the market for about three years and has recently launched a new range of vegan skincare products that contain the key ingredient “squalane”.
19) The Body Shop
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1976
- Founder: Anita Roddick
- Headquarters: London, United Kingdom
- Area served: Worldwide
- Current CEO: Ian Bickley
The Body Shop is a global beauty brand that offers a wide range of ethically sourced and produced skincare, haircare, and makeup products. Founded in 1976 by Anita Roddick, The Body Shop has always been committed to promoting natural beauty and social activism. The brand’s products are made with ingredients sourced from around the world, and the company is known for its strong stance against animal testing and its support for fair trade practices.
The Body Shop’s mission is to make a positive difference in the world by empowering people to take care of themselves, each other, and the planet. The brand’s products are designed to enhance natural beauty and promote self-care, while also supporting social and environmental causes. The Body Shop is a leader in the beauty industry when it comes to ethical and sustainable practices, and its commitment to making a positive impact on the world is evident in everything it does.
The Body Shop Official has a calculated net worth of about $10.54 million. The Body Shop Official earns an estimated $2.11 million a year.
20) Urban Decay
- Product Type: Cosmetics
- Industry: Beauty
- Founded: 1996
- Founders: Wende Zomnir, Sandy Lerner, David Soward, Patricia L. Holmes
- Headquarters: Newport Beach, California, United States
- Area served: Worldwide
- Current CEO: Jane de La Haye
Urban Decay is a cosmetics brand that was founded in 1996 in Southern California. It is a subsidiary of French cosmetics company L’Oréal and is recognized worldwide for its high-performance and high-pigment makeup products that are 100% cruelty-free and vegan. The brand offers a line of premium products that include eye shadows, liners, mascaras, brows, makeup removers, makeup setting sprays, and more. Urban Decay is known for its imaginative products and vibrant colors, and it markets its products primarily through domestic and international retailers, as well as through its website.
Urban Decay has collaborated with beauty influencers such as Kristen Leanne, an advocate for cruelty-free cosmetics, to launch the UD × Kristen Leanne collection. Overall, Urban Decay is a brand that offers high-quality, cruelty-free, and vegan makeup products that are known for their imaginative and vibrant colors.
Conclusion
Beauty, especially in women remains one of the most treasured assets for them. The cosmetic industries are moving at a very fast pace to achieve their business goals and objectives. Lakme is making use of the expertise and considering the current trend in the cosmetic world to drive the cosmetic industry to a better tomorrow.
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