Luxury Brands have managed to retain their grip amidst the pandemic and post-pandemic periods as there has been a constant trend to prefer online marketing over offline buying amongst customers. This online popularity has proved a blessing in disguise for most of the global luxury fashion houses as they are showing a good profit even in these turbulent times.
Even the digitally averse luxury brands who had put their focus on high-end exclusive boutiques and retail outlets are now embracing the world of online networks. This has paved the way to reach, connect and engage with some of the most affluent clients and customers all over the world.
The Top 18 global luxury brands in the world in 2024 are as follows
Table of Contents
The Top 18 Luxury Brands in the World of 2024
1. Gucci
- Origin Country: Italy
- Founder: Guccio Gucci
- Parent: Kering
- Founded: 1921
- Headquarters: Florence, Tuscany, Italy
- Revenue: €2,616 million (Q1 2023)
- Brand value: $18.1 billion (2022)
- Net income: €3.5 billion
- Website: www.gucci.com
- Engagement actions per month: 100 million+
The Italian fashion house Gucci has managed to retain the interest of its customers because of its policy of experimentation that has resulted in innovative designs, quality materials and vibrant hues.
Gucci App and company website with features like try-on, Snapchat and digital gifting along with a sustainable supply chain, eco-packaging and genderless fashion have played an important role in the brand’s success.
Some of the prominent celebrities and dignitaries from the world like Jackie Kennedy and Grace Kelly belonged to their affluent client list and this is why the brand is seeing a fast-paced growth of 70% in online sales.
The high fashion brand produces some of the finest leather and fashion goods which are in high demand amongst.
Popular Products: Gucci Handbags, Gucci shoes, Gucci ready-to-wear, Gucci home decor, Gucci fragrances, beauty, Gucci cosmetics, Gucci jewellery, Gucci watches and accessories
2. Chanel
- Origin Country: France
- Founder: Coco Chanel
- Founded: 1910
- Headquarters: United Kingdom
- Revenue: 17.2 billion U.S. dollars (2022)
- Brand Value: $19.4 billion (2023)
- Website: chanel.com
- Online search interest: 11.55%
- Followers on social media: 81.4 million
- Engagement actions per month:200 million+
According to the Brandirectory’s Luxury & Premium 2024 ranking, Chanel has a brand value of approximately $19.4 billion, placing it in the 3rd position.
The iconic brand has taken to online marketing as a duck takes to water and has managed to draw out the interest of its audience with interactive content and exclusive designs
The luxury fashion brand has spread its presence to 310 locations and continues to engage with its high-profile clients like Nicole Kidman, Kristen Stewart and Lily-Rose Depp through digital and social media presence.
The high fashion house is aware of excruciating circumstances caused by the pandemic and hence had launched its summer collection 2020 named “Balade en Mediterranee” digitally. Moving forward with times and ensuring high digital and social media engagement the brand has launched a beauty app named Lipscanner as well as an eyewear collection on its website
Be it offline or online the renowned luxury fashion brand is still popular for exclusive No. 5 de Chanel perfume, Chanel Suit and the little black Chanel dress
Chanel Luxury Brands Product Categories: luxury goods, haute couture, ready-to-wear, accessories like Chanel earrings and Chanel handbags, footwear like Chanel sandals and Chanel sneakers, Chanel watches, Chanel eyewear, beauty, Chanel perfume and Chanel jewellery
3. Hermes
- Origin Country: France
- Founder: Thierry Hermes
- Founded: 1837
- Headquarters: Paris, France
- Employees: 17,000
- Revenue: €3.38bn (Q1 2023)
- Brand value: $218 billion (2023)
- Market capitalization: $240.80 billion (July 2023)
- Net income: €3,367 million (2022)
- Website: www.hermes.com
Hermes’ market value has surpassed €200 billion, making it the second most valuable luxury brand in the world after LVMH. The French luxury conglomerate is an all-time favourite of the rich dignitaries and royalties all around the world who can easily afford its high price tags
Hermes is a classic fashion house that enjoys immense online popularity and digital sales because of timeless collections and an impressive product portfolio that is a hit with high-end celebrities. The Birkin Bag remains its top-selling online item even today.
Hermès has long stood apart from other luxury brands, with its unparalleled pricing power and high demand for its handbags. The brand’s sustained high demand has led to the opening of a new leather manufacturing facility in Louviers, Normandy.
The iconic international brand has managed to balance its offline and online strategy beautifully. It has taken the digital flagship approach to launch online flagship stores and has gradually increased its online offerings except for some of the iconic products.
The brand website with rich content has helped to maintain valuable contact and engagement with its clients and customers. Hermes also has a strong online presence in China through Alibaba Group’s online marketplace and Tmall’s Luxury Pavilion
Hermès Luxury Brands Products: Hermès Ready-to-wear, Hermès shoes, Hermès lifestyle accessories, Hermès leather goods, Hermès fragrances, Hermès home furnishings, Hermès beauty, Hermès leather goods, Hermès watches and Hermès jewellery.
4. Christian Dior
- Origin Country: France
- Parent: LVMH
- Founded: 1946
- Headquarters: Paris, France
- Employees: 163,309
- Market Cap: $163.47 billion (May2023)
- Revenue: €21 billion (Q1 2023)
- Brand value: $13.152 billion (2023)
- Website: dior.com
- Engagement actions per month: 100 million
Christian Dior popularly referred to as Dior is one of the top designer brands in the world. The French fashion house is known for a daring, sophisticated, stylish and luxurious product line that include sunglasses, fragrances (Miss Dior Parfum, Diorama), formal dress and refined clothing.
With retail sales in 210 locations and online sales through the company website and other high-end portals along with the Tmall store in China, the designer brand Christian Dior has created a niche place for its high-end luxury products.
Localization of important Chinese market, online foray, multiple digital strategies, premium products, good brand coverage, exclusive collection and loyal client list has helped the unique luxury fashion brand to remain in the limelight.
Ground-breaking schemes by the high-profile global luxury brand include the launch of a capsule collection at their website and WeChat boutique, Dior Maison virtual boutique, virtual try of sneakers with Snapchat and AR virtual make-up filter on Instagram
The fashion label deals in retailing and designing upscale leather and luxury goods meant for premium clients
Dior Luxury Brands Popular Product Categories: Dior clothing, Dior shoes, Dior watches, Dior wines, Dior spirits, Dior sneakers, Dior perfumes, Dior jewellery, Dior fashion accessories and Dior cosmetics
5. Louis Vuitton
- Origin Country: France
- Parent: LVMH
- Founder: Louis Vuitton
- Founded: 1854
- Headquarters: Paris, France
- Employees: 160,000
- Revenue: €42.2 billion (First half of 2023)
- Brand value: $124.2 billion (2023)
- Website: louisvuitton.com
- Engagement actions per month: 12 million
Louis Vuitton’s brand value is $124.2 billion, and it retains the second position in the Brandirectory Luxury & Premium 2023 ranking.
Louis Vuitton label was created by its namesake designer who wanted to launch a unique fashion brand for men and women. The global fashion brand sells its products through 460 outlets in 50 countries with help of standalone boutiques, luxurious departmental stores and company the website.
Louis Vuitton is a prominent name in several social platforms like RED, Weibo and WeChat along with Asian KOLs. It has up the ante in digital scenarios for seamless online activities.
Today, Louis Vuitton products are primarily available at company-owned boutiques, with a few exceptions in upscale shopping districts or luxury department stores. The brand continues to innovate and explore new horizons, driven by an innovative spirit.
Louis Vuitton Luxury Brands Popular Products: Louis Vuitton clothing, Louis Vuitton ready-to-wear, Louis Vuitton sunglasses, Louis Vuitton jewellery, Louis Vuitton watches, Louis Vuitton sneakers and Louis Vuitton leather wallet
6. Rolex
- Origin country: Switzerland
- Founded: 1905
- Headquarters: Geneva, Switzerland
- Employees: 5,000
- Market capitalization: $75 billion
- Brand value: $90 billion
- Sales: 9.7 billion U.S. dollars (2022)
- Website: https://www.rolex.com/
- Engagement actions per month: 50 million
If you are looking for a classic and luxurious brand of watches then look no further than the Swiss manufacturer, designer and distributor Rolex. The expensive, unique and exclusive products from the luxury brand are coveted by one and all.
The Genevan manufacturer is the epitome of artistry and craftsmanship. The Swiss brand’s classic collections include yacht-master and dive watches along with the first self-winding watch in 1945. It is the first company to patent the Oyster model, a waterproof watch.
Rolex is one of the brands that is equally sought after online and offline. The luxury watch company has some of the most desired models to its name. Rolex Daytona is the most expensive wristwatch sold at 17.75 million US dollars.
One of the most coveted models from Rolex is Rolex Submariner, the first dive watch of the world. Vintage Submariners along with stainless steel models are in high demand by collectors and watch lovers. You will find James Bond wearing a Rolex in most of his movies.
Rolex Luxury Brands Popular Products for men and women: Rolex Explorer, Rolex Oyster Perpetual, Rolex Day-Date, Rolex Submariner
7. Tiffany
- Origin Country: United States of America
- Founded:1837
- Headquarters: New York, U.S.
- Employees: 14,400
- Revenue: $11.35 billion(2022)
- Market Cap: $ 17.7 billion
- Brand value: $ 7.4 billion
- Website: tiffany.com
Tiffany is an American luxury brand from the French luxury conglomerate LVMH. In the United States, there are 94 Tiffany & Co. locations. The state with the most number of Tiffany & Co. locations in the US is California, with 16 stores.
The global brand Tiffany deals in luxury jewellery, especially sterling and diamond jewellery. High brand loyalty and strong consumer demand have made it one of the safe investments during turbulent times.
The premium brand Tiffany & Co. is synonymous with glamour and is a favourite of celebrities all over the globe. The manufacturer had a patent for using luminous paint for the watch numerals and hands until the year 1903 and has created innumerable flawless pieces that are in alignment with the best material and craftsmanship.
Tiffany has been performing outstandingly on online platforms where it can easily connect with affluent customers. You will also find a Tiffany store on the e-commerce platform of Kakao. To promote the concept of transparency and traceability Tiffany has given access to the craftsmanship journey where the customer can experience the journey of a product from the onset to how it is set.
Tiffany Luxury Brands Popular Products: Tiffany jewellery like necklaces, rings and bracelets, Tiffany watches, Tiffany china, Tiffany watches, Tiffany water bottles, Tiffany fragrances and leather goods
8. Prada
- Origin Country: Italy
- Founder: Mario Prada
- Founded: 1913
- Headquarters: Milan, Italy
- Employees: 12,844
- Revenue: €2.23 billion EUR ( Q1 2023)
- Brand value: $6.55 billion (2022)
- Market capitalization: $18.43 B (2023)
- Net income: 496.16 million euros (2022)
- Website: www.Prada.com
According to the Brandirectory’s Luxury & Premium 2023 report, Prada is ranked 15th in terms of brand value, with a value of $6.5 billion.
Prada is one of the most unique and top designer brands in the fashion industry that stands apart with distinct, one-of-a-kind and timeless pieces. The Italian label is known to produce high-end quality pieces and cult accessories made with luxurious materials and launch them through fresh collections which are a rage amongst fashion lovers all over the world.
Prada is a renowned Italian luxury brand that has spread its presence through online sites and offline six hundred retail locations.
Prada has decided to move with the times and improve its digital strategy. The company has made innovative changes in the official website, taken control of distribution channel, opened dialogue between the brand and audiences, launched digital talks on Instagram and increased the e-commerce offerings with personalized and localized products to generate higher sales figures
Prada Luxury Fashion Brands Popular Products: Prada leather handbags, Prada cosmetics, Prada perfumes, Prada clothing, Prada travel accessories, Prada wines, Prada cell phones and Prada watches.
9. Versace
- Origin Country: Italy
- Founder: Gianni Maria Versace
- Founded: 1978
- Headquarters: Milan, Italy
- Employees: 8,500
- Revenue: $1.1 billion (April 2023)
- Market capitalization: €10.5 billion
- Net income: $274 million (2023)
- Brand Value: $ 8.9billion
- Website: www.versace.com
Versace is one of the top designer brands of Italian origin that has created stunning and bold pieces for innumerable famous personalities. It has often been described as a fashion powerhouse because of high-end collections with flashy prints, bright colours and innovative designs.
Italian brand Versace is known around the world for its bright colours, flashy prints and quirky designs.
The luxury designer brand has taken the help of famous personalities like Gigi Hadid and Jennifer Lopez to drive more conversions.
Versace Luxury Brands Popular Products: Haute couture, ready to wear, Versace perfume, luxury clothing like Versace jeans, Versace bathrobe and accessories like Versace sunglasses.
10. Armani
- Origin Country: Italy
- Founder: Giorgio Armani
- Founded: 1975
- Headquarters: Milan, Italy
- Employees: 37,000
- Market capitalization: €11 billion
- Brand value: $11.1 billion
- Revenue: €2.35 billion (2022)
- Website: Armani.com
The Italian luxury house Armani is associated with designing, retailing, manufacturing and distributing luxury items. It is a private fashion house with high-end, and mid-end customers along with young fashion lovers as its target audience.
To boost online sales, Italian brand Armani has entered into a partnership with Yoox-a-Porter to start an omnichannel framework. The brand also has used MR PORTER for the launch of a capsule collection. Armani clients and customers will now be able to look at product availability across all its digital and physical outlets
Armani Luxury Fashion Brands Popular Product Categories: Haute couture, leather goods, ready-to-wear, home interiors, cosmetics, Armani watches, Armani shoes, Armani jewellery.
11. Valentino
- Origin Country: Italy
- Founder: Valentino Garavani
- Founded: 1960
- Headquarters: Milan, Italy
- Employees: 4,500
- Revenue: €1.6 billion (2023)
- Market capitalization: € 7.3 billion
- Brand value: $ 10.6billion
- Website: www.valentinofashiongroup.com
Valentino is a renowned name in the luxury fashion world created by its namesake designer. The brand is known for designing wedding dresses for high-end personalities like Princess Madeleine of Sweden, Anne Hathaway and Elizabeth Taylor.
The Luxury brand Valentino is the dream of contemporary women who are looking for classic wear that will look timeless as well as modern. Valentino has an official online boutique where customers can discover the iconic clothing, bags, shoes, and accessories collections by Valentino Garavani. Each Valentino dress is a reflection of the unique perspective of the designer Valentino Garavani who has put the onus on classic Italian fashion sense, minute details, fine materials, quality designs and sleek and clear lines
Valentino Luxury Brands Popular Products: Valentino perfumes, Valentino sneakers, Valentino shoes, Valentino clothing
12. Balenciaga
- Founded: 1919
- Headquarters: Paris, France
- Parent: Kering
- Employees: 3,500
- Brand Value: $ 7.4 billion (2023)
- Market capitalization: € 11.6 billion
- Website: belenciaga.com
Balenciaga was also ranked as the 9th most valuable luxury brand in the world in 2023, with a brand value of $7.4 billion. It is the high-profile luxury brand Balenciaga launched by the Spanish designer Cristobal Balenciaga.
The Spanish fashion house Balenciaga is one of the top designer brands in the world which has put its focus on creative styles, urban influences, quality craftsmanship and bold innovations to create a Balenciaga line of clothing, shoes and accessories like belts, scarves and jewellery.
The brand is acclaimed as one of the best because of its renowned bubble skirts and silhouettes, which became its signature items. Another noteworthy collection is the Designer Sneakers whose models Triple S and Speed Trainer has a huge demand.
Balenciaga Luxury Brands Popular Products: Balenciaga bag, Balenciaga Track, Balenciaga clothing and Balenciaga accessories
13. Cartier
- Origin Country: France
- Founded: 1847
- Headquarters: Paris, France
- Employees: 14,000
- Market capitalization: €16 billion
- Brand value: $10.2 billion
- Website: cartier.com
The French fashion house Cartier is associated with designing, distributing, manufacturing and selling luxury watches and jewellery to high-end customers as well as the new generation of luxury shoppers
It operates through the company website and 200+ retail outlets in 125 countries. The brand has gained immense popularity on the online platform and is one of the most sought-after online companies.
The French fashion label has launched Watchmaking Encounters for new releases and has opened a store on Tmall’s Luxury Pavilion
Cartier Luxury Brands Popular Product Categories: Jewellery like Cartier ring, Cartier bracelet, Cartier watch, Cartier glasses, Cartier fragrances and Cartier accessories
14. Burberry
- Origin Country: England
- Founder: Thomas Burberry
- Founded: 1856
- Headquarters: London, England
- Employees: 12,000
- Revenue: $3.729B (2023)
- Brand value: $5.9 billion (2022)
- Market capitalization: $10.77B (July 2023)
- Net income: $0.591B (2023)
- Website: www.burberry.com
The British brand Burberry is a force to reckon with in the luxury fashion industry as it deals with designing and marketing products with sleek designs, innovative styles and quality materials.
Burberry has a global footprint across many locations, with teams made up of 120 nationalities across 34 countries and territories. As of April 2, 2022, Burberry had a total of 418 stores in operation around the world.
Burberry is known for its innovations in the fashion industry. For example, it was the first brand to livestream a fashion show. It was also the first luxury brand to join the Ethical Trading Initiative.
Burberry Luxury Fashion Brands Popular Products: Burberry clothing, Burberry cosmetics, Burberry perfumes, Burberry sunglasses, Burberry fragrances, Burberry eyewear, Burberry fashion accessories, and Burberry leather goods.
15. Omega
- Origin Country: Switzerland
- Founded: 1848
- Headquarters: Biel/Bienne, Switzerland
- Employees: 4,700
- Market capitalization: $ 3.2 billion
- Brand value: $ 6.7 billion
- Website: omega.com
Omega is a Swiss luxury watchmaker that has been a world leader in advanced watch design since 1848. The company is known for its durability, precision, and innovative designs. Omega has a rich history and has been widely celebrated for its contributions to the watchmaking industry
Omega brand is a manufacturer of luxurious watches and enjoys a strong loyal customer base through its offline and online presence.Omega has served as the official timekeepers of the Olympic Games for nearly a century. The brand has also been the official timekeeper of the America’s Cup yacht race.
Omega has a strong connection to space exploration. It created the official watch of the space program and was the first watch to land on the moon. Omega watches were used by Britain’s Royal Flying Corps in 1917, the U.S. Army in 1918, and NASA during the Apollo 11 mission in 1969.
Omega watches are highly regarded for their craftsmanship, precision, and timeless style. Whether you’re looking for a new watch or a pre-owned one, Omega offers a wide range of options to suit different tastes and preferences.
Omega Luxury Fashion Brands Popular Products: Omega Constellation, Omega Seamaster and Omega Speedmaster
16. Saint Laurent
- Origin Country: France
- Founded: 1961
- Headquarters: Paris, France
- Employees: 5,000+
- Revenue: €1.6 billion (first-half 2023)
- Brand Value: $ 5.7 billion USD
- Website: www.ysi.com
The 20th-century French fashion house Saint Laurent has been a revolutionary influence in the designer fashion industry. Created by its namesake designer the brand is known all over the world for its high-end exclusive collections
Saint Laurent Label was one of the first designer brands to promote Saint Laurent ready-to-wear clothing and has with time increased its product portfolio to include shoe business, leather goods, beauty products, fragrances, accessories and jewellery that is a reflection of cool style and French glamour.
Saint Laurent brand deals with both men and women’s clothes and is widely acclaimed for its haute couture collection in 2015. Saint Laurent believes in keeping its high-profile customers on-toes by updating its collection every season. The popular label is defined by its clean lines and exquisite style that become the hottest trends as soon as they are launched.
Saint Laurent Luxury Brands Popular Products: Saint Laurent clothing, Saint Laurent jewellery, leather goods like Saint Laurent belt and Saint Laurent shoes
17. Tom Ford
- Origin Country: USA
- Founded: 2005
- Headquarters: New York, U.S.
- Revenue: $2.8 billion USD
- Employees: 2,500+
- Brand value: $2.8 billion USD
- Website: www.tomford.com
Tom Ford fashion house was launched by its namesake designer who wanted to do something different. Attention to every detail is the hallmark of the luxury brand whose high-end client list includes names like Julianne Moore and Beyonce.
Tom Ford is one of the best luxury fashion houses in the world launched by the renowned designer Tom Ford. He was the creative designer of Gucci when he decided to launch his collection of cosmetics and later a website tomford.com.
Tom Ford has spread its presence through online stores and the company website. Its products are meant for both men and women and are equally popular amongst both the sexes
Tom Ford Product line: ready-to-wear, fragrances, accessories, cosmetics, handbags and footwear
18. Fendi
- Origin Country: Italy
- Founder: Adele Casagrande and Edoardo Fendi
- Founded: 1925
- Headquarters: Rome, Italy
- Employees: 10,000+
- Revenue: €42.2 billion (Q1 2023)
- Brand value: $6.3 billion (2023)
- Website: www.fendi.com
The renowned Italian fashion house Fendi is world-famous as a manufacturer of luxury items. It has spread its presence through retail outlets and the company website.
Fendi is a super-premium brand whose products are sold at an exorbitant price range. The fashion label has put the onus on Innovation, craftsmanship, daring and creativity to keep its high-end clients intrigued and loyal to the brand
Fendi Luxury Brands Popular Products: Fendi clothing, Fendi accessories, Fendi watches, Fendi eyewear, Fendi fragrances, Fendi footwear, Fendi leather goods, Fendi ready-to-wear and Fendi fur
19. Lancome
- Origin Country: France
- Founded: 1935
- Headquarters: Paris France
- Employees: 10,000+
- Parent: L’Oreal
- Brand value: $5.2 million USD
- Revenue: $4.2 billion USD
- Website: www.lancome.com
Product categories: skincare, make-up, and cosmetics
20. Dolce Gabbana
- Origin Country: Italy
- Founded: 1985
- Headquarters: Milan, Italy
- Employees: 5,000+
- Brand value: $ 9.3 billion USD (2023)
- Revenue: $ 1.8 billion USD
- Website: www.dolcegabbana.com
Product categories: Clothing, cosmetics, perfumes, watches, sunglasses, handbag and footwear
21. Estee Lauder
- Origin Country: USA
- Founder: Estee Lauder and Joseph lauder
- Founded: 1946
- Headquarters: New York City, U.S.
- Employees: 60,000+
- Revenue: $3.75 billion USD (Q3, 2023)
- Brand value: $7.15 billion USD
- Website: www.elcompanies.com
Product categories: skincare, haircare, fragrance, and make-up
Conclusion
As per the industry reports the ultra-luxury brands for men and women in the world are seeing unprecedented growth because of online luxury sales. Overall sales are set to grow by a real 4% in 2023 to reach USD1. 2 trillion.
As affluent customers are increasingly switching to online sales luxury fashion houses are also making noteworthy changes to incorporate the demands of their online customers.
This alignment of demand and supply has helped the luxury fashion industry to grow in leaps and bound and reach new heights.
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