The top Subaru Competitors are Hyundai, Toyota, Honda, Nissan, Volkswagen, Jeep, Ford, Mazda and others. Subaru is a company that manufactures automobile and is based out in Japan. It is well-known for their boxer engine layout and all-wheel drive in most of the vehicles that are manufactured which are above 1500 cc. Subaru takes care of the high safety in all conditions of a road while the vehicles are manufactured. It gives an excellent driving performance and intelligent packaging.
Some known models of Subaru are
- Subaru Outback: A wagon-like crossover SUV.
- Subaru Forester: A compact crossover SUV.
- Subaru Ascent: A mid-size three-row SUV.
- Subaru Crosstrek (also known as Subaru XV in some markets): A subcompact crossover SUV.
- Subaru Impreza: Available as both a sedan and a hatchback.
- Subaru Legacy: A mid-size sedan.
- Subaru BRZ: A rear-wheel-drive sports coupe developed in conjunction with Toyota.
- Subaru WRX and WRX STI: Performance-oriented versions of the Impreza.
Subaru makes use of the rational and functional design that provides the finest performance.
Table of Contents
Top Subaru competitors in 2023
1) Hyundai
- Product Type: Cars, Motorcycles, and automobiles
- Industry: Automotive industry.
- Founded: December 29, 1967,
- Founders: Chung Ju-yung, Kim Jong-hyun, and Kim Sang-gyun.
- Headquarters: South Korea.
- Area served: Worldwide
- Current CEO: Jaehoon Chang.
- Number of employees: 223,000 (2022)
- Revenue: KRW 42.25 trillion (Q2, 2023)
- Market capitalization: $19.02B (August 16, 2023)
Hyundai motor company that is headquartered in South Korea is an automotive manufacturing company. It is aimed at producing high-quality automobile products and services for their millions of customers across the world.
Hyundai motor company knows the importance of automobile on society and thrive to play a role of being an automobile manufacturer and also being the lifetime companion of a customer. Hyundai motor company takes care of the three features in their design.
They are simple, creative and caring. Hyundai motor company is considered as the world’s 35th valuable brand. Hyundai has an annual manufacture capacity of about 1.5 million units. Hyundai Motor Company announced that it sold 3,944,579 vehicles in 2022. For December 2022, Hyundai’s monthly global sales totaled 347,340 units, including 276,953 for overseas markets and 70,387 for the Korean market. It has about 223,000 employees across the world. Hyundai Motor net income for the quarter ending March 31, 2023 was $2.649B. Due to their wide automobile experience and their reachability world-wide, Hyundai motor company is regarded as one of the top Subaru competitors.
2) Toyota
- Product Type: Cars, Motorcycles, and automobiles
- Industry: Automotive.
- Founded: August 28, 1937.
- Founders: Kiichiro Toyoda and Sakichi Toyoda.
- Headquarters: Toyota City, Aichi, Japan.
- Area served: Over 200 countries and regions.
- Current CEO: Akio Toyoda.
- Number of employees: 375,235 (2023)
- Revenue:$76.992B (June 30, 2023)
- Market capitalization: $219.81B (August 16, 2023)
A Japanese multinational automotive manufacturing company, Toyota is headquartered in Japan. Toyota company develop vehicles in innovate way to meet the necessities of the market. Toyota’s research on vehicles gives more thought on vehicles that can be motorized by the range of other fuels and vehicles for automated driving. Japan’s Toyota has held on to the top spot in the Brand Finance Automobile 100 2022 ranking with a brand value of US$64.3 billion.
Toyota net income for the quarter ending June 30, 2023 was $9.573B. Toyota gross profit for the quarter ending June 30, 2023 was $15.059B. They have reported sales of 10,421 units in Dec 2022. Toyota’s motor vehicle production increased by 6.57 percent to reach roughly 8.69 million units in the fiscal year ended March 31, 2023.
Various products of Toyota are cars, hybrids, SUVs & 4WDs and Utes & Vans. Toyota Company is considered as the fifth largest motor company in the world from the revenue part. It has more than 375,235 employees working across the world. It is estimated that it produces more than 10 million vehicles per year. Due to their design and reachability across the globe, Toyota motor company is considered as one of the top Subaru competitors.
3) Honda
- Product Type: Motorcycles and automobiles
- Industry: Automotive, manufacturing.
- Founded: September 24, 1948.
- Founder: Soichiro Honda.
- Headquarters: Tokyo, Japan.
- Area served: Over 150 countries and territories.
- Current CEO: Toshihiro Mibe.
- Number of employees: 223,000 (2022)
- Revenue: $33.762B ( June 30, 2023)
- Market capitalization: $52.53B (August 16, 2023)
Also regarded as a top competitor for Subaru, Honda motor company is headquartered in Japan. Honda motor company is well-known for manufacturing of automobiles, motorcycles, aircraft and power equipment. Honda is the world’s largest manufacturer in the motorcycle.
Over the years, Honda has been conducting their research on robots in order to understand the usage of people and to develop the society. The technologies that are used across are being applied to their automobile products that lead the company to many kinds of the initiative to create a new value. Honda motor company provides services which are proactive, professional and proficient to their customers.
Honda sold a total of 21.1 million vehicles across the world in the fiscal year 2022. Honda sold 17.03 million motorcycles across the world in the fiscal year 2022. Honda net income for the quarter ending June 30, 2023 was $2.650B.
It is estimated that the company produces about 14 million internal combustion engines per year. As Honda makes use of the latest technology for their production and their growth has been enormous, it is indeed considered as one of the top Subaru competitors.
4) Nissan
- Product Type: Cars, Motorcycles and automobiles
- Industry: Automotive.
- Founded: December 26, 1933.
- Founder: Yoshisuke Aikawa.
- Headquarters: Yokohama, Japan.
- Area served: Over 180 countries and regions.
- Current CEO: Makoto Uchida.
- Number of employees: 134,111 (2023)
- Revenue: 2,917.7 billion yen (Q1, 2023)
- Market capitalization: $16.28B (August 16, 2023)
Also regarded as a top Subaru competitor, Nissan motor company is a multinational automobile company that is headquartered in Yokohama, Japan. The brands that are sold by Nissan motor company are Nissan, Datsun, and Infiniti. Nissan is also known as largest manufacturer in the electric vehicle across the globe and is estimated that on an average it sells about 275,000 electric vehicles per year.
In the first quarter of 2023, Nissan sold 5,214 battery electric vehicles (BEVs) in the United States, which is the highest result since Q2 2015. Nissan sold 12,026 Leaf in 2022. Net income in the first quarter was 105.5 billion yen. Nissan has 31 production sites in 16 countries worldwide. They have design centers in four countries/areas.
Nissan motor company creates and innovates new products and services. Nissan motor company has a diverse range of products and brands. Due to their innovation and service, Nissan motor company is considered as one of the top Subaru competitors.
5) Volkswagen
- Product Type: Cars, Motorcycles, and automobiles
- Industry: Automotive.
- Founded: May 28, 1937.
- Founder: Ferdinand Porsche.
- Headquarters: Wolfsburg, Germany.
- Area served: Over 150 countries and territories.
- Current CEO: Oliver Blume.
- Revenue: $81.791B (March 31, 2023)
- Market cap: $43.18B (August 18, 2023)
- Number of employees: 669,275 (2022)
An automotive manufacturing company globally, Volkswagen is headquartered in Germany. It designs and manufactures motorcycles, commercial vehicles, engines, and turbomachinery. Along with design and manufacturing, it also offers financial services. Volkswagen group consists of 12 brands across seven European countries.
They are Audi, Volkswagen passenger car, SEAT, SKODA, Bentley, Porsche, Ducati, Lamborghini, Bugatti, Scania, Volkswagen commercial vehicles, and MAN. These 12 brands possess their Volkswagen Company is being operated in about 150 countries. On an average Volkswagen produces about 10 million of vehicles in a year.
As of 2023, Volkswagen has 118 production facilities worldwide, of which 70 plants manufacture cars, producing around 40,000 units per day. The company has 49 manufacturing plants for vehicles and components, with 15 plants responsible for the “Production and Logistics” division of the Volkswagen Passenger Cars brand. Volkswagen has 24 production sites in Germany alone, 34 locations in the Asia-Pacific region, five in North America, nine in South America, and four in Africa. Due to their global reach, Volkswagen is considered as one of the top Subaru competitors.
6) Jeep
- Product Type: Cars, Motorcycles, and automobiles
- Industry: Automotive.
- Founded: 1941.
- Founders: American Bantam Company, Willys-Overland Motors, and Ford Motor Company.
- Headquarters: Toledo, Ohio, United States.
- Area served: Worldwide.
- Current CEO: Christian Meunier.
- Revenue: US$42.0 billion (2022)
Jeep is an American automobile company that is headquartered in the United States. The company manufactures off-road vehicles and sports utility vehicles. Jeep manufactures two main models that are standard models and limited edition models. The standard model vehicles are all-New Wrangler, Grand Cherokee, New Cherokee, Compass, Renegade and Wrangler JK.
The limited edition models are Grand Cherokee, Cherokee, Renegade, Wrangler JK, and Compass. It is likely that the company has sold about 1.4 million SUVs during the year 2016. As of July 25, 2023, there were 2,415 Jeep dealerships in the United States. As Jeep is considered as one of the top manufacturers in the automobile, it is indeed considered as a Subaru competitor.
Jeep realized a total revenue of US$42.0 billion worldwide. In 2022, Jeep sold 181,410 Wrangler and 223,344 Grand Cherokee.
7) Ford
- Product Type: Cars, Motorcycles, and automobiles
- Industry: Automotive.
- Founded: June 16, 1903.
- Founders: Henry Ford, C. Harold Wills, and John S. Gray.
- Headquarters: Dearborn, Michigan, United States.
- Area served: Worldwide.
- Current CEO: Jim Farley.
- Revenue: $44.954B (June 30, 2023)
- Market capitalization: $47.95B (August 15, 2023)
An American based company, Ford is a multination automobile manufacturing company that is headquartered in Michigan, United States. The company manufactures and sells automobiles and commercial vehicles with the brand name of Ford. It has integrated manufacturing facilities that are based out in Tamil Nadu and Gujarat.
Ford had a production output of 4.2 million vehicles in 2022. Ford is the second-largest U.S.-based automaker (behind General Motors) and the sixth-largest in the world (behind Toyota, Volkswagen Group, Hyundai Motor Group, Stellantis, and General Motors) based on 2022 vehicle production. Ford Motor net income for the quarter ending June 30, 2023 was $1.917B.
Ford provides quality services in terms of design, manufacture, sales, and services. Its main focus is to improve customer satisfaction. It uses the innovative technologies to develop vehicles that are safe to use. Ford also focuses on sustainability strategy that goes beyond reducing CO2 emissions. As they focus on manufacturing products of unique nature, it is considered as one of the top Subaru competitors.
8) Mazda
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: January 30, 1920.
- Founder: Jujiro Matsuda.
- Headquarters: Hiroshima, Japan.
- Area served: Over 150 countries and territories.
- Current CEO: Masahiro Moro.
- Revenue: ¥3.8 trillion (FY 2023)
- Number of employees:48,750 (2022)
- Market capitalization: $5.96B (August 18, 2023 )
Mazda motor company is an automobile manufacturing company that is based out in Hiroshima, Japan. Mazda is mainly into manufacturing and sales of commercial vehicles and passenger cars. As of January 2022, the United States is Mazda’s biggest market, followed by China and Japan.
Mazda has the key motto as ‘Celebrate Driving’ as they believe that innovation and technology alone will not make up a driver. Mazda believes that the technologies should be designed for the driver with an understanding of driver’s characteristics and behavior.
Mazda Motor annual gross profit for 2022 was $5.637B. Mazda Motor annual net income for 2022 was $0.669B. Mazda Motor total number of employees in 2022 was 48,750.
Hence Mazda’s vehicles are more focused to connect the driver with the car by making use of the expertise in engineering and technology. As Mazda is well-known among the automobile industry and is a technology driver manufacturing company, it is certainly considered as a Subaru competitor.
9) General Motors Company
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: September 16, 1908.
- Founders: William C. Durant and Charles Stewart Mott.
- Headquarters: Detroit, Michigan, United States.
- Area served: Worldwide.
- Current CEO: Mary Barra.
- Revenue:$44.746B (June 30, 2023)
- Market capitalization: $45.82B (August 15, 2023)
General Motors Company, which is commonly known as GM, is an American based automobile company that is based out in Detroit. The services offered by General Motors Company are design, manufacture, market and sell the vehicles and their parts. Financial services are also provided by General Motors Company. GM carries out the services for the customers with a single purpose of earning customers for life. They commit to each and every requirement of the customers.
Few of their brands are Chevrolet, Buick, GMC, Cadillac, Holden, Wuling, Baojun, and Jiefang. GM has global manufacturing operations in six continents, across 22 time zones. It has more than 167,000 employees across the globe. General Motors net income for the quarter ending June 30, 2023 was $2.540B
As of January 31, 2023, General Motors had 12,057 dealerships worldwide, with 4,639 of them located in North America. In the United States, General Motors had more than 7,000 dealerships as of March 2023. Due to their global reach and their customer service, General Motors Company is considered as one of the top Subaru competitors.
10) Kia
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: September 9, 1944.
- Founder: Kim Cheol-hyun.
- Headquarters: Seoul, South Korea.
- Area served: Over 190 countries.
- Current CEO: Ho-sung Song.
- Number of employees: 40,000 (2022)
- Revenue: KRW 23.69 trillion (Q1, 2023)
- Operating profit: KRW 2.87 trillion (Q1, 2023)
Kia Motors is a South Korean automobile manufacturing corporation that was founded in May 1944. It is Korea’s oldest manufacturer of motor vehicles and is now a subsidiary of the Hyundai-Kia Automotive Group. Kia produces passenger vehicles, SUVs, commercial vehicles, and eco-friendly vehicles. Today, Kia produces more than 1.5 million vehicles a year at 14 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of more than 3,000 distributors and dealers covering 172 countries.
Kia Corporation has announced global sales of 768,251 units in the 2023 first-quarter (January-March 2023). For the first quarter of 2023, the company reported net income was KRW 2,119,502 million. Kia also recorded a net profit of KRW 2.12 trillion, an increase of 105.3% YoY.
11) Chevrolet
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: November 3, 1911.
- Founders: Louis Chevrolet and William C. Durant.
- Headquarters: Detroit, Michigan, United States.
- Area served: Worldwide.
- Current CEO: Mary Barra
Chevrolet is a brand that offers a range of vehicles, including cars, trucks, SUVs, and electric and fuel-efficient cars. The brand is headquartered in Detroit, Michigan, and was founded in 1911. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features. The 2022 Chevrolet model lineup includes trucks such as the Colorado, Colorado ZR2 Bison, Silverado, Silverado 3500 HD, and Silverado HD, as well as SUVs and crossovers such as the Equinox. Chevrolet is committed to making electric vehicles accessible to everyone and is working hard to make sure there’s an electric vehicle for every drive.
Chevrolet realized a total revenue of US$72.1 billion worldwide in 2022, while the total market revenue amounted to US$1.8 trillion in 2021. Chevrolet’s second largest segment was the Pickup Trucks segment. It accounted for 28% of the company’s revenue in 2021.
12) Changan
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: 1862.
- Founder: Zhang Qian.
- Headquarters: Chongqing, China.
- Area served: China and other countries.
- Current CEO: Wang Fengying.
- Revenue: ¥33.4B (Q1, 2023)
Changan is a Chinese automobile manufacturer with a long history. Changan is one of China’s four major automobile groups. The company was founded in 1862 as a military supply factory, and it is China’s oldest automobile maker. Changan produces and sells vehicles under its own branding, such as Changan, Oshan, and Kaicene, as well as under foreign-branded joint ventures such as Changan-Ford and Changan-Mazda. The company’s principal activity is the production of passenger cars, microvans, commercial vans, and light trucks.
Changan has a subsidiary called Changan US R&D Center, which is the first research and development center to be established by a Chinese company in the United States.
The Net income is ¥6.7B as of Q1, 2023. As of August 2023 Chongqing Changan has a market cap of $15.48 Billion.
13) Dongfeng Motor
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: 1969.
- Founder: Li Fuchun.
- Headquarters: Wuhan, Hubei, China.
- Area served: China and other countries.
- Current CEO: Zhu Yanfeng
Dongfeng Motor is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei province. It was founded in 1969 and is currently one of China’s largest automobile groups. Dongfeng Motor Corporation (DFM) is the ultimate parent company using the Dongfeng name and is directly controlled by the State-owned Assets Supervision and Administration Commission of the State Council. Dongfeng Motor Group (DFG) is a holding company based in Wuhan, Hubei.
Dongfeng Motor Group is the third largest of the “Big Four” state-owned car manufacturers of China. Dongfeng Motor manufactures commercial vehicles, passenger vehicles, auto assemblies, parts and components, machines and equipment, and other automobile-related products and services. Dongfeng Motor has established production and sales ventures with foreign automakers such as Nissan Motor and Honda Motor. Dongfeng Motor Group has subsidiaries such as Dongfeng Honda Automobile Company, Dongfeng Getrag Automobile Transmission, and Dongfeng Motor Investment.
Dongfeng Motors’ Revenue in 2022 was CN¥92.7b (down 18% from FY 2021). Its Net income in 2022 was CN¥10.3b (down 9.9% from FY 2021). The Profit margin was 11% (up from 10% in FY 2021).As of June 2023 Dongfeng Motor has a market cap of $4.02 Billion
14) BAIC
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: 1958.
- Founders: the Chinese government.
- Headquarters: Shunyi, Beijing, China.
- Area served: China and other countries.
- Current CEO: Huang Wenbing
BAIC Motor is a Chinese automaker that is part of the BAIC Group, a large state-owned automobile enterprise group covering the R&D and manufacturing of vehicles, parts, and accessories. It was established in 2010 as a sub-holding company of BAIC Group. It became a listed company in December 2014. The company produces and sells vehicles under its own branding, such as Arcfox, Beijing, BAW, Changhe, Foton Motor, Ruili Doda, as well as under foreign-branded joint ventures such as Beijing-Benz and Beijing-Hyundai. It also produces electric vehicles under some of the previously listed brandings, including dedicated EV brands such as Arcfox.
Its principal subsidiaries include the passenger car maker BAIC Motor (44.98% share); military vehicle and light truck maker BAW; and truck, bus, and agricultural equipment maker, Foton Motor. A large proportion of BAIC’s sales is in agricultural, commercial, and military vehicles. BAIC Group is a backbone enterprise in China’s automobile industry, headquartered in Beijing. Overall, BAIC Motor is a significant player in the Chinese automotive industry, producing a wide range of vehicles under various brandings and subsidiaries.
15) Mitsubishi
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive.
- Founded: April 22, 1970.
- Founder: Tomio Kubo.
- Headquarters: Minato, Tokyo, Japan.
- Area served: Over 160 countries.
- Current CEO: Takao Kagami.
- Revenue: $18.27 B (2022)
Mitsubishi Motors Corporation is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan. It is a part of the Mitsubishi keiretsu, formerly the biggest industrial group in Japan. The company was established in 1970 and is an acknowledged leader in automotive technology and one of the world’s leading automotive manufacturers. Mitsubishi Motors is a globally focused player in the automotive marketplace, with production facilities in Asia, Oceania, and Europe, and distributes products in 170 markets around the world.
Mitsubishi Motors is the sixth-largest Japanese automaker and the 19th-largest worldwide by production. The company is also a part of the Mitsubishi Group, which is a group of autonomous Japanese multinational companies in a variety of industries.
Mitsubishi annual revenue for 2022 was $153.657B. Mitsubishi annual net income for 2022 was $8.344B. According to Mitsubishi Motors’s latest financial reports the company’s current revenue (2022) is $18.27 B.
16) Suzuki Motor
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Automotive, manufacturing.
- Founded: June 15, 1909.
- Founder: Michio Suzuki.
- Headquarters: Minami-ku, Hamamatsu, Japan.
- Area served: Over 200 countries and regions.
- Current CEO: Toshihiro Suzuki.
- Revenue: $34.348B (2023 )
- Number of employees: 70,012 (2023)
- Market cap: $17.47B (August 18, 2023)
Suzuki Motor Corporation is a Japanese multinational corporation that was founded in 1909 by Michio Suzuki as a manufacturer of weaving machines. The company later expanded into the production of motorcycles and automobiles. Today, Suzuki is best known in the United States and Europe as a manufacturer of small, fuel-efficient cars and sport-utility vehicles, as well as powerful motorcycles.
The company operates through three segments: Motorcycles, Automobiles, and Special Machines, which includes special and industrial machines such as outboard motors, snowmobile engines, and electro-senior vehicles. Suzuki has a global presence, with production facilities and sales networks in many countries around the world, and is Japan’s fifth-largest automaker, marketing its vehicles in 170 countries worldwide
Suzuki Motor annual gross profit for 2023 is $8.509B. Suzuki Motor annual net income for 2023 is $1.636B. Suzuki Motor total number of employees in 2022 was 69,193.
17) Kawasaki Heavy Industries
- Product Type: Cars, Motorcycles, and automobiles.
- Industry: Manufacturing.
- Founded: October 15, 1896.
- Founder: Kawasaki Sh?z?.
- Headquarters: Minato, Tokyo, Japan.
- Area served: Worldwide.
- Current CEO: Yasuhiko Hashimoto.
- Revenue: $12,261 million (2022)
- Number of employees: 36,587 (2022)
- Market cap: $4.18B (August 18, 2023)
Kawasaki Heavy Industries, Ltd. is a Japanese public multinational corporation that engages in the manufacture of transportation equipment and industrial goods. The company was founded in 1896 as Kawasaki Dockyard Co., Ltd. and has since played a major role in the automobile, aircraft, power plant, and heavy-machinery industries, as well as in shipbuilding. Kawasaki Heavy Industries is one of the world’s leading shipbuilders and has a strong reputation for its motorcycles and lawn mower engines. The company is committed to providing customers with unique business solutions with innovative technologies to meet diverse societal needs worldwide.
Kawasaki Heavy Industries is divided into the following segments: Aerospace System, Energy System and Plant Engineering, Precision Machinery, Industrial Infrastructure and Environment, Motorcycle and Engine, and Rolling Stock. The company manufactures a broad range of products, including motorcycles, off-road four-wheelers, watercraft “JET SKI®,” and general-purpose gasoline engines. Together with about 100 group companies in Japan and overseas, Kawasaki Heavy Industries oversees the formation of a “technology corporate group.
In the fiscal year 2022, Kawasaki Heavy Industries earned net sales of approximately 1.73 trillion Japanese yen. Kawasaki Heavy Industries Annual Net Income in 2022 was $178 (Millions of US $) Kawasaki Heavy Industries Annual Gross Profit 2022 was $2,096 (Millions of US $).
Conclusion
The automobile industries are moving at a very fast face to achieve their business goals and objectives. Subaru is making use of the latest technology for providing various vehicles that will make the drivers at ease while driving.
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